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Keith PrivettePrinciple ConsultantStratactical Consulting
@keithprivette
/in/keithprivette
gplus.to/keithprivette
KeithPrivette.com
Social and Start-Ups #WTF?
Feel like this when getting in Social?
Like this 6 months later?
Why? Oh And Why Bother?
Noise Management
The world has shifted and not going back
Community Defines the Boundaries
Left Behind
Short Changing Your Community
Build vs Tweet
You Need PPT & Not Fucking Powerpoint…
People
Process
Technology
People
Roles
Skill Sets
Personalities
Strategy
Planning
Tactics
Rinse and Repeat (with tweaks)
Process
Places to Engage and Track
Learning on the #hashtag
Putting them on the List
LinkedIn Groups
Private Facebook Groups with Parents
Bloggitty
Circle People and Hangout
Track Your Information
MetricsObjectivesCalls to ActionInformationCustomer ServiceReduce Costs (paper)!!!Tool Architecture Succeeding or Failing?Training and UsageOperational Cost Reductions?
The What’s of the Why
Monitoring
Frequency
Crisis CommunicationManagement
Technology
o Snag Ito Salesforce.como Twittero Google+o Youtubeo Facebooko Patho Tweetdecko Hootsuiteo Posterouso Tumblro Google Searcho Comments on Online
Newspaperso Jive Softwareo SocialTexto Yammero Flickr
Tools of the Trade
o Smartphoneso iPadso Tabletso Laptopso Wifio BYODo eReaderso Evernoteo Twubs (hashtag
management/chats)o Google Appso Eventbriteo Email (yes email is still alive)o Textingo Google Alertso Google Analytics
Throw It At Me!
Keith PrivettePrinciple ConsultantStratactical Consulting
@keithprivette
/in/keithprivette
gplus.to/keithprivette
KeithPrivette.com
