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How to Use Facebook to Enhance Conversation and Drive Results in Publishing
Presented by:@DaveKerpen, CEO, @LikeableMedia
Harper Collins Training Session #1 Presented by Likeable
what’s in store…
• Facebook Overview• Starting a Presence on Facebook• Content Tips • Growing your Presence on Facebook
the facts
• THE most popular social networking site with nearly 600 million active users• Instantly connect to others who share your passions and interests• Every interaction on your Facebook page encourages instant virality• Quick and easy platform allows you to share news, information, events, pictures, etc.
understanding facebookprofiles vs. groups vs. pages
If you can add a business as a “FRIEND”, it’s not properly set up on Facebook.
Individual profiles are for Individuals.
profiles
Groups are organized around common interest.Limited functionality, but able to organize large groups of people.
Can be public or private.
groups
Public Private
Established for businesses: Become a LIKER
Completely public, don’t need to be a member of Facebook to
view
HIGHLY functional.
fan pages
community pages
how do you get started TODAY?
• Build a targeted fan base
•Form a loyal connection with fans
• Organically spread the word about your brand
the facebook philosophy
BUILD.
ENGAGE.
GROW.
setup your fan page
functional to fantastic
• Can be as highly functional as a website
• Custom tabs + artwork-Welcome tabs-”Like us” tabs
how to build a FANTASTIC fan page
Tip 1: Determine your objectives- who are you targeting here and why?
Tip 2: Develop a value proposition. WHY would someone become a fan?
Tip 3: Get to know HTML/FBML (or hire someone who does)
if you build it, will they come?
Facebook = opportunity to be where the people are
BUT…
• how will you engage without being annoying?
• how will you provide value?
• how will you see a return?
tips for engaging fans
• Ask questions• Provide value• Post multi-media content• Be likeable!
ask questions
Questions are asking for a response. This raises your interactivity level, and grows your page.
provide value
post multi-media content
be likeable!
Rise to the top of the News Feed by literally
being likeable! (i.e. getting the most comments and likes)
grow your fan page
ORGANIC GROWTH
FACEBOOK ADS
organic growth
• Engage Frequently
• Ask your friends to join
• INTEGRATE with your current marketing efforts
facebook ads
are the ads working?
Facebook Insights and Ad Reporting will
allow you to see if your hard work has paid off.
Also, use trackable links!
facebook places
the “Like” button
your homework!
• Facebook Fan Page Time!
• Post An Engaging Status Update!
• Create a sample Facebook Ad!
Likeable.com
Engage with us @LikeableMedia on Twitter
Ask us questions @ Facebook.com/LikeableMedia
Or, email me anytime [email protected]
thank you!
Next up in the Harper Collins Training Series Presented by Likeable:Twitter 101