Happiness initiative opt in survey results november 2011- april 2012

Happiness Ini*a*ve Opt-‐In Results for 9110 survey takers

Nov 2011 – Apr 2012

www.happycounts.org

Sa#sfac#on With Life

Self-‐Percep*on of One’s Posi*on in Life (Worst Possible : Best Possible)

0% 0% 1%

3% 5%

9%

15%

27%

26%

11%

3%

0

1

2

3

4

5

6

7

8

9

10

0 1 2 3 4 5 6 7 8 9 10 Grand Total

Count of q1s1b1 0% 0% 1% 3% 5% 9% 15% 27% 26% 11% 3% 100%

www.happycounts.org

Self-‐Percep*on of Sa*sfac*on with Life (Not at all Sa*sfied : Extremely Sa*sfied)

0% 1% 1%

3% 5%

8%

14%

24%

24%

14%

5%

0

1

2

3

4

5

6

7

8

9

10

0 1 2 3 4 5 6 7 8 9 10 Grand Total

Count of q2s1b2 0% 1% 1% 3% 5% 8% 14% 24% 24% 14% 5% 100%

www.happycounts.org

Self-‐Percep*on of Happiness (Extremely Unhappy : Extremely Happy)

0 1 2 3 4 5 6 7 8 9 10 Grand Total

Count of q3s1b3 0% 0% 1% 3% 5% 8% 13% 23% 24% 16% 5% 100%

0% 0%

1%

3% 5%

8%

13%

23%

24%

16%

5% 0

1

2

3

4

5

6

7

8

9

10

www.happycounts.org

Posi#ve and Nega#ve Experience

www.happycounts.org

Feeling Posi*ve

Very Rarely or Never Rarely Some#mes OPen

Very OPen or Always

Grand Total

Count of q1s2b1 0% 3% 23% 54% 20% 100%

0%

3%

23%

54%

20% Very Rarely or Never

Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Feeling Nega*ve


Very OPen or Always

Grand Total

Count of q2s2b1 6% 24% 48% 20% 2% 100%

6%

24%

48%

20%

2%

Very Rarely or Never

Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Feeling Good

0%

3%

23%

53%

21%


Rarely

Some*mes

O\en

Very O\en or Always


Very OPen or Always

Grand Total

Count of q3s2b1 0% 3% 23% 53% 21% 100%

www.happycounts.org

Feeling Bad


Very OPen or Always

Grand Total

Count of q4s2b1 13% 35% 39% 12% 1% 100%

13%

35% 39%

12%

1%


Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Feeling Pleasant


Very OPen or Always

Grand Total

Count of q5s2b1 1% 4% 25% 51% 20% 100%

1%

4%

25%

51%

20%


Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Feeling Unpleasant


Very OPen or Always

Grand Total

Count of q6s2b1 15% 36% 37% 11% 1% 100%

15%

36% 37%

11%

1%


Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Feeling Happy


Very OPen or Always

Grand Total

Count of q7s2b1 1% 5% 25% 49% 19% 100%

1%

5%

25%

49%

19%


Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Feeling Sad


Very OPen or Always

Grand Total

Count of q8s2b1 15% 31% 38% 13% 2% 100%

15%

31%

38%

13%

2%


Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Feeling Afraid


Very OPen or Always

Grand Total

Count of q9s2b1 33% 34% 22% 8% 2% 100%

33%

34%

23%

8%

2%


Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Feeling Joyful


Very OPen or Always

Grand Total

Count of q10s2b1 3% 13% 34% 39% 10% 100%

3%

13%

34%

39%

10%


Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Feeling Angry


Very OPen or Always

Grand Total

Count of q11s2b1 17% 35% 36% 10% 2% 100%

17%

35%

36%

10%

2%


Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Feeling Contented


Very OPen or Always

Grand Total

Count of q12s2b1 3% 10% 31% 38% 19% 100%

3% 10%

31%

38%

19%


Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Domain Sa#sfac#on

www.happycounts.org

Sa*sfac*on with Mental Well Being

Extremely dissa#sfied

Very dissa#sfied Dissa#sfied

Slightly dissa#sfied

Neither sa#sfied nor dissa#sfied

Slightly sa#sfied Sa#sfied

Very sa#sfied

Extremely sa#sfied

Grand Total

Count of q1s3b1 1% 2% 7% 8% 3% 16% 31% 26% 7% 100%

1%

2% 7%

8%

3%

16%

31%

26%

7% Extremely dissa*sfied

Very dissa*sfied

Dissa*sfied

Slightly dissa*sfied

Neither sa*sfied nor dissa*sfied

Slightly sa*sfied

Sa*sfied

Very sa*sfied

Extremely sa*sfied

www.happycounts.org

Sa*sfac*on with Physical Health






Very sa#sfied

Extremely sa#sfied

Grand Total

Count of q2s3b1 1% 4% 11% 16% 5% 19% 27% 14% 4% 100%

1%

4%

11%

16%

5%

19%

27%

14%


Very dissa*sfied

Dissa*sfied



Slightly sa*sfied

Sa*sfied

Very sa*sfied

Extremely sa*sfied

www.happycounts.org

Sa*sfac*on with Leisure Time

1%

4%

10%

15%

6%

19%

26%

14%

5%

Extremely dissa*sfied

Very dissa*sfied

Dissa*sfied



Slightly sa*sfied

Sa*sfied

Very sa*sfied

Extremely sa*sfied






Very sa#sfied

Extremely sa#sfied

Grand Total

Count of q3s3b1 1% 4% 10% 15% 6% 19% 26% 14% 5% 100%

www.happycounts.org

Sa*sfac*on with Sense of Community Belonging






Very sa#sfied

Extremely sa#sfied

Grand Total

Count of q4s3b1 2% 4% 9% 11% 13% 17% 26% 14% 4% 100%

2%

4%

9%

11%

13%

17%

26%

14%


Very dissa*sfied

Dissa*sfied



Slightly sa*sfied

Sa*sfied

Very sa*sfied

Extremely sa*sfied

www.happycounts.org

Sa*sfac*on with Personal Rela*onships 1%

2% 6%

8%

6%

16%

27%

23%


Very dissa*sfied

Dissa*sfied



Slightly sa*sfied

Sa*sfied

Very sa*sfied

Extremely sa*sfied






Very sa#sfied

Extremely sa#sfied

Grand Total

Count of q5s3b1 1% 2% 6% 8% 6% 16% 27% 23% 10% 100%

www.happycounts.org

Sa*sfac*on with Access to Educa*onal Opportuni*es

1% 1%

3% 4%

11%

10%

30%

26%

15%


Very dissa*sfied

Dissa*sfied



Slightly sa*sfied

Sa*sfied

Very sa*sfied

Extremely sa*sfied






Very sa#sfied

Extremely sa#sfied

Grand Total

Count of q6s3b1 1% 1% 3% 4% 11% 10% 30% 26% 15% 100%

www.happycounts.org

Sa*sfac*on with Access to Arts and Culture






Very sa#sfied

Extremely sa#sfied

Grand Total

Count of q7s3b1 1% 1% 4% 5% 13% 13% 30% 21% 11% 100%

1% 1%

4% 5%

13%

13%

30%

21%

11%


Very dissa*sfied

Dissa*sfied



Slightly sa*sfied

Sa*sfied

Very sa*sfied

Extremely sa*sfied

www.happycounts.org

Sa*sfac*on with Environmental Quality of Neighborhood






Very sa#sfied

Extremely sa#sfied

Grand Total

Count of q8s3b1 1% 1% 3% 5% 6% 11% 30% 27% 15% 100%

1% 1%

3% 5%

6%

11%

30%

27%

15%


Very dissa*sfied

Dissa*sfied



Slightly sa*sfied

Sa*sfied

Very sa*sfied

Extremely sa*sfied

www.happycounts.org

Sa*sfac*on with Neighborhood as a Place to Live

1% 1%

3% 5%

6%

11%

31%

27%

16%


Very dissa*sfied

Dissa*sfied



Slightly sa*sfied

Sa*sfied

Very sa*sfied

Extremely sa*sfied






Very sa#sfied

Extremely sa#sfied

Grand Total

Count of q9s3b1 1% 1% 3% 5% 6% 11% 31% 27% 16% 100%

www.happycounts.org

Sa*sfac*on with Honesty and Transparency of Local Government

3% 4%

8%

11%

27% 14%

23%

7% 2%


Very dissa*sfied

Dissa*sfied



Slightly sa*sfied

Sa*sfied

Very sa*sfied

Extremely sa*sfied






Very sa#sfied

Extremely sa#sfied

Grand Total

Count of q10s3b1 3% 4% 8% 11% 27% 14% 23% 7% 2% 100%

www.happycounts.org

Sa*sfac*on with Financial Situa*on

5% 7%

12%

14%

6%

15%

24%

12%


Very dissa*sfied

Dissa*sfied



Slightly sa*sfied

Sa*sfied

Very sa*sfied

Extremely sa*sfied






Very sa#sfied

Extremely sa#sfied

Grand Total

Count of q11s3b1 5% 7% 12% 14% 6% 15% 24% 12% 5% 100%

www.happycounts.org

Sa*sfac*on with Work Situa*on

4% 5%

9%

11%

12%

14%

23%

15%

7%


Very dissa*sfied

Dissa*sfied



Slightly sa*sfied

Sa*sfied

Very sa*sfied

Extremely sa*sfied






Very sa#sfied

Extremely sa#sfied

Grand Total

Count of q12s3b1 4% 5% 9% 11% 12% 14% 23% 15% 7% 100%

www.happycounts.org

Psychological Well-‐Being

www.happycounts.org

Leading a Purposeful and Meaningful Life

Strongly disagree Disagree

Neither agree nor disagree Agree

Strongly agree

Grand Total

Count of q1s4b1 2% 8% 16% 46% 28% 100%

2%

8%

16%

46%

28%

Strongly disagree

Disagree

Neither agree nor disagree

Agree

Strongly agree

www.happycounts.org

Engaged and Interested in Daily Ac*vi*es



Strongly agree

Grand Total

Count of q2s4b1 1% 8% 15% 53% 23% 100%

1%

8%

15%

53%

23%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

Op*mis*c About One’s Future



Strongly agree

Grand Total

Count of q3s4b1 2% 8% 14% 44% 32% 100%

2%

8%

14%

44%

32%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

Feeling a Sense of Accomplishment on Most Days



Strongly agree

Grand Total

Count of q4s4b1 2% 14% 19% 47% 17% 100%

2%

14%

19%

47%

17%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

Feeling Very Posi*ve About Oneself in General

2%

11%

16%

48%

22%

Strongly disagree

Disagree


Agree

Strongly agree



Strongly agree

Grand Total

Count of q5s4b1 2% 11% 16% 48% 22% 100%

www.happycounts.org

Health

www.happycounts.org

Self-‐Assessment of Health

3%

12%

33% 37%

15%

Poor

Fair

Good

Very good

Excellent

Poor Fair Good Very good Excellent Grand Total

Count of q1s5b1 3% 12% 33% 37% 15% 100%

www.happycounts.org

Had a lot of Energy in the past week


Very OPen or Always

Grand Total

Count of q2s5b2 3% 14% 37% 37% 9% 100%

3%

14%

37%

37%

9%


Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Could not get going in the past week

www.happycounts.org

2%

12%

36% 32%

18%

Very O\en or Always

O\en

Some*mes

Rarely


Very OPen or Always OPen Some#mes Rarely


Grand Total

Count of q3s5b2 2% 12% 36% 32% 18% 100%

Physical pain prevented from doing what is needed to be done in the past week

www.happycounts.org

1%

4%

15%

24%

56%

Very O\en or Always

O\en

Some*mes

Rarely


Very OPen or Always OPen Some#mes Rarely


Grand Total

Count of q4s5b2 1% 4% 15% 24% 56% 100%

Sa*sfac*on with ability to perform daily living ac*vi*es


Neither sa#sfied nor dissa#sfied Sa#sfied

Very sa#sfied

Grand Total

Count of q3s5b3 7% 27% 20% 31% 14% 100%

7%

27%

20%

31%

14%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with quality of exercise


Neither sa#sfied nor dissa#sfied Sa#sfied

Very sa#sfied

Grand Total

Count of q5s5b3 1% 7% 11% 50% 32% 100%

1%

7%

11%

50%

32% Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Time Balance

www.happycounts.org

How much *me are you able to spend doing the kinds of things that you enjoy

None of my #me

Not much of my #me

Some of my #me

Most of my #me

All of my #me

Grand Total

Count of q1s6b1 1% 20% 47% 30% 2% 100%

1%

20%

47%

30%

2%

None of my *me

Not much of my *me

Some of my *me

Most of my *me

All of my *me

www.happycounts.org

I seldom have *me to do the things I really enjoy

www.happycounts.org

6%

23%

21%

39%

11%

Strongly agree

Agree


Disagree

Strongly disagree

Strongly agree Agree

Neither agree nor disagree Disagree

Strongly disagree Grand Total

Count of q2s6b1 6% 23% 21% 39% 11% 100%

My life has been too rushed



Strongly agree

Grand Total

Count of q3s6b2 10% 37% 22% 26% 5% 100%

10%

37%

22%

26%

5%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

I have been able to take life at a leisurely pace

8%

36%

23%

27%

5%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

I have had enough *me to do what I needed to do

6%

29%

19%

39%

6%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

I have had plenty of spare *me

17%

36% 20%

21%

6%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

Community Vitality

www.happycounts.org

Trust in Neighbors

9%

21%

23%

39%

9%

Trust none of them

Trust a few of them

Trust some of them

Trust most of them

Trust all of them

www.happycounts.org

Trust in Strangers that you encounter

13%

24%

33%

30%

1%

Trust none of them

Trust a few of them

Trust some of them

Trust most of them

Trust all of them

www.happycounts.org

Trust in Businesses in your community

3%

13%

29% 53%

3%

Trust none of them

Trust a few of them

Trust some of them

Trust most of them

Trust all of them

www.happycounts.org

Imagine that you lost a wallet or purse that contained two hundred dollars. Please indicate how likely you

think it would be to have all of your money returned to you if it was found by someone who lives close by:

16%

27%

26%

21%

11%

Not at all likely

Somewhat likely

Fairly likely

Very likely

Extremely likely

www.happycounts.org

Sa*sfac*on with personal safety in your city or town

1%

6%

16%

53%


Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Frequency of dona*ng money to a charity

13%

22%

22%

19%

24%

At least once a month

At least once every three months

At least once every six months

Once in the last year

Never

www.happycounts.org

Frequency of volunteering *me to an organiza*on

15%

19%

17% 15%

33%





Never

www.happycounts.org

Social Support

www.happycounts.org

Sa*sfac*on with support from friends

2% 9%

16%

47%


Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with personal rela*onships

3%

12%

15%

44%


Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

People in my life care about me

0%

2% 7%

44%

46%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

Felt lonely during the past week

5%

12%

28%

27%

27%


Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Felt loved during the past week

2% 6%

21%

34%

37% Very Rarely or Never

Rarely

Some*mes

O\en

Very O\en or Always

www.happycounts.org

Access to Educa#on, Arts & Culture

www.happycounts.org

Feeling of belonging to your local community

8%

18%

30%

32%

12%

Very weak

Somewhat weak

Neither weak nor strong

Somewhat strong

Very strong

www.happycounts.org

Importance of Sports and Recrea*onal ac*vi*es

3%

11%

22%

30%

35%

Not at all important

Not very important

Somewhat important

Moderately important

Very important

www.happycounts.org

Importance of Ar*s*c and Cultural ac*vi*es

2% 9%

21%

32%

36% Not at all important

Not very important

Somewhat important


Very important

www.happycounts.org

Importance of ac*vi*es to develop skills through Informal Educa*on

1%

9%

25%

38%

28%


Not very important

Somewhat important


Very important

www.happycounts.org

Sa*sfac*on with access to sports and recrea*onal ac*vi*es

1%

5%

20%

47%


Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with access to ar*s*c and cultural ac*vi*es

2% 8%

23%

45%

23%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with access to ac*vi*es to develop skills through informal educa*on

1%

7%

28%

44%

19%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

How o\en do you feel uncomfortable or out of place in your neighborhood because of your ethnicity, culture, race, skin color, language,

accent, gender, sexual orienta*on, or religion?

www.happycounts.org

1%

4%

12%

25% 58%

All of the *me

Most of the *me

Some of the *me

Rarely

Never

Your Neighborhood

www.happycounts.org

Importance of Public transporta*on which is safe, clean and frequent

7%

15%

19%

27%

32%


Not very important

Somewhat important


Very important

www.happycounts.org

Importance of a quiet and peaceful neighborhood

0%

3%

11%

30% 56%


Not very important

Somewhat important


Very important

www.happycounts.org

Importance of a quality environment (like clean air and water)

0% 0%

3%

18%

78%


Not very important

Somewhat important


Very important

www.happycounts.org

Importance of a safe place to live

0% 0%

2%

14%

83%


Not very important

Somewhat important


Very important

www.happycounts.org

Importance of Good police and fire protec*on, governmental services, garbage

collec*on 0% 1%

7%

29%

63%


Not very important

Somewhat important


Very important

www.happycounts.org

Importance of Affordable housing

1%

3% 9%

27%

61%


Not very important

Somewhat important


Very important

www.happycounts.org

Importance of Well-‐paying job opportuni*es

1%

2% 7%

27%

63%


Not very important

Somewhat important


Very important

www.happycounts.org

Importance of Health services like doctors, hospitals and clinics

0% 2%

7%

28%

63%


Not very important

Somewhat important


Very important

www.happycounts.org

Sa*sfac*on with access to public transporta*on which is safe, clean and

frequent

7%

12%

27%

38%

16%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with the quietness and peacefulness of your neighborhood

2%

7%

12%

46%

33%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with the quality of your environment (e.g. clean air and water)

1%

7%

11%

45%


Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with the safety of where you live

1%

5%

11%

48%


Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with the quality of your police and fire protec*on, governmental services,

garbage collec*on 1%

4%

15%

50%

30%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with your access to affordable housing

3%

13%

25%

43%

16%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with your access to well-‐paying job opportuni*es

7%

19%

30%

33%

11%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with your access to health services like doctors, hospitals and clinics

2% 5%

13%

45%


Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Environmental Quality

www.happycounts.org

How healthy is your physical environment?

1%

3%

27%

54%

16%

Not at all

A lijle

Somewhat

Very

Extremely

www.happycounts.org

Sa*sfac*on with efforts being made to preserve the natural environment in your

neighborhood

2%

12%

31%

44%

11%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with opportuni*es that you have to enjoy nature

2%

8%

13%

46%


Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with air quality in your environment

3% 9%

16%

49%


Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with natural quality of your neighborhood

2%

7%

19%

49%

23%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Government

www.happycounts.org

Sa*sfac*on with the job being done by the local government officials of your city

or town

4%

14%

44%

35%

4%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Corrup*on is widespread throughout the government in my city or town

3%

10%

37% 35%

14%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

The public officials in my city or town pay ajen*on to what people think.

3%

13%

43%

37%

4%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

People in my city or town can influence their public officials

2% 10%

38%

44%

6%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

Confidence in Local Government

4%

18%

54%

21%

4%

No confidence

Not very much confidence

A fair amount of confidence

Quite a lot of confidence

A great deal of confidence

www.happycounts.org

Confidence in Na*onal Government

16%

41%

33%

9%

2%

No confidence

Not very much confidence

A fair amount of confidence

Quite a lot of confidence

A great deal of confidence

www.happycounts.org

Material Well-‐Being

www.happycounts.org

How much stress do you feel about your personal finances?

6%

21%

39%

28%

5%

Overwhelming stress

High stress

Moderate stress

Low stress

No stress at all

www.happycounts.org

How frequently do you find yourself just gemng by financially and living paycheck to

paycheck?

14%

19%

22%

22%

22%

All the *me

Most of the *me

Some*mes

Rarely

Never

www.happycounts.org

Not able to pay bills (water or phone bill, credit card, etc.) on *me, in the past 12

months

5%

6%

7%

12%

70%





Never

www.happycounts.org

Ate less because there wasn’t enough food or money for food, in the past 12 months

7%

5%

6%

8%

74%





Never

www.happycounts.org

I have enough money to buy things I want.

10%

21%

18%

35%

15%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

Work

Sa*sfac*on with your current work life

5%

17%

19%

43%

16%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

Sa*sfac*on with balance between the *me you spend on your job and the *me you

spend on other aspects of your life

6%

22%

23%

37%

13%

Very dissa*sfied

Dissa*sfied


Sa*sfied

Very sa*sfied

www.happycounts.org

How much of the *me do you find your current work life interes*ng?

4%

10%

30%

37%

19%

Very rarely or never

Rarely

Some*mes

O\en

Very o\en or always

www.happycounts.org

The condi*ons of my job allow me to be about as produc*ve as I could be.

4%

22%

22%

43%

10%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

Considering all my efforts and achievements in my job I feel I get paid

appropriately

9%

21%

27%

34%

8%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

I am allowed to decide how to go about gemng my job done.

3% 9%

21%

42%

25%

Strongly disagree

Disagree


Agree

Strongly agree

www.happycounts.org

Experien#al Buying Tendency

www.happycounts.org

When I have extra money I am likely to buy a...

1 A material item 2 3 4 5 6 7 A life experience

5%

8%

12%

22%

21%

18%

14%

1

2

3

4

5

6

7

www.happycounts.org

When I want to be happy, I am more likely to spend my money on…

1 Material goods 2 3 4 5 6 7 Activities and events

5% 7%

9%

19%

21%

22%

18%

1

2

3

4

5

6

7

www.happycounts.org

Some people generally spend their money on a lot of different life experiences (e.g., ea*ng out, going to a concert, traveling, etc). They go about enjoying their life by taking part in daily ac*vi*es they personally encounter and live through. To what extent does this

characteriza*on describe you? 1 Not at all 2 3 4 5 6 7 A great deal

2%

5%

7%

18%

25%

24%

20%

1

2

3

4

5

6

7

www.happycounts.org

Some people generally spend their money on a lot of material goods and products (e.g., jewelry, clothing). They go about enjoying their life by buying physical

objects that they can keep in their possession. To what extent does this characteriza*on describe you?

1 Not at all 2 3 4 5 6 7 A great deal

12%

30%

21%

18%

11%

4% 2%

1

2

3

4

5

6

7

www.happycounts.org

Demographics

www.happycounts.org

Age Distribu*on

www.happycounts.org

4%

34%

8%

8%

7%

7%

6%

8%

7%

5% 3% 2%

0-‐17

18-‐24

25-‐29

30-‐34

35-‐39

40-‐44

45-‐49

50-‐54

55-‐59

60-‐64

65-‐69

70+

Gender

www.happycounts.org

34%

65%

0% 0%

Male

Female

Neither

Other

Marital Status

36%

7%

41%

7%

1% 1% 6%

Married

Never married and/or never in a domes*c partnership

Separated

Domes*c partnership

Divorced

Widowed

Other

www.happycounts.org

Housing Situa*on

13%

25%

3%

25%

18%

11%

0%

0%

4% Single person living alone

Living with spouse or partner-‐no children

Living in child’s home

Single person living with others

Living with spouse or partner-‐with children

Homeless

Single person with children at home

Living in parents’ home

Other (please specify):

www.happycounts.org

Household Size

www.happycounts.org

14%

37%

20%

18%

6% 3%

1% 1%

1%

1

2

3

4

5

6

7

8

9

Children under 18

80%

20%

Yes

No

www.happycounts.org

Type of place you are living in

8% 2%

22%

38%

11%

19% In open country but not on a farm

On a farm

In a small city or town (under 50,000)

In a medium-‐size city (50,000 – 250,000)

In a suburb of a large city

In a large city (over 250,000)

www.happycounts.org

How spiritual do you consider yourself to be?

11%

17%

22%

30%

20%

Not at all

Not very

Somewhat

Moderately

Very

www.happycounts.org

How important are your spiritual beliefs to the way you live your life?

13%

17%

20% 23%

28%

Not at all

Not very

Somewhat

Moderately

Very

www.happycounts.org

Stand on Fiscal and Monetary Policy

2%

13%

12%

26% 16%

24%

7%

Extremely conserva*ve

Conserva*ve

Slightly conserva*ve

Moderate, middle of the road

Slightly liberal

Liberal

Extremely liberal

www.happycounts.org

Stand on Social Policy, such as gay marriage or a woman’s choice of abor*on

2%

7%

6%

18%

13%

33%

20%

Extremely conserva*ve

Conserva*ve

Slightly conserva*ve

Moderate, middle of the road

Slightly liberal

Liberal

Extremely liberal

www.happycounts.org

Poli*cal Orienta*on

14%

46%

20%

8%

4%

1% 7%

Republican

Democrat

Independent

Green

Libertarian

Tea Party

Other

www.happycounts.org

Highest level of Educa*on completed

0%

3% 6% 2%

34%

30%

25%

Less than grade 9

More than grade 9 but less than grade 12

Grade 12 / High school diploma

Skills training and/or appren*ceship

Some college

Undergraduate university degree (e.g. a BA)

Graduate university degree (e.g. a Master’s)

www.happycounts.org

Total household Income from all sources last year

19%

8%

7%

7%

8% 15%

12%

10%

15%

Less than $10,000

$10,000 -‐ $19,999

$20,000 -‐ $29,999

$30,000 -‐ $39,999

$40,000 -‐ $49,999

$50,000 -‐ $74,999

$75,000 -‐ $99,999

$100,000 -‐ $124,999

$125,000 or more

www.happycounts.org

Household's total Net Wealth

31%

10%

8% 6% 5%

6%

8%

11%

15%

Less than $10,000

$10,000 -‐ $24,999

$25,000 -‐ $49,999

$50,000 -‐ $74,999

$75,000 -‐ $99,999

$100,000 -‐ $149,999

$150,000 -‐ $249,999

$250,000 -‐ $499,999

$500,000 or more

www.happycounts.org

In the last six months, how o\en have you made late payments to your creditors?

www.happycounts.org

If you needed $1,000 for an unplanned expense, what would you do to obtain the

money?

58% 22%

5%

4%

3% 5%

3% Take money out of bank account

Get a cash advance on credit card

Borrow money from friends or family

Sell or pawn some assets

take out a loan

Disregard some other expense

Other

www.happycounts.org

Technology

Happiness initiative opt in survey results november 2011- april 2012