Hannah Rudman221008

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  • 1.22nd October 2008 HANNAH RUDMANFrom push to pull: personalisation, participation, co- production and porosity! www.slideshare.net/hanrudman RUDMAN Hannah@hannahrudman.com CONSULTING

2. RUDMAN Hannah@hannahrudman.com CONSULTING 3. National Office of Statistics reports57% homeshave internetaccess -c.85%connectionsbroadbandc.95%population havemobile phoneRUDMAN Hannah@hannahrudman.com CONSULTING 4. Diminishing digital divide? Connectivity and kit 87.6% UK homes have digital TVs 300m smartphones in the world, Nokia making an entry level handset, Malawi building IT infrastructure for smartphones notPC Convergence In a few years time,mobile devices will hold 10TB data (10,000 GB)RUDMAN Hannah@hannahrudman.comCONSULTING 5. From push to pull Business is changing Networked, distributed RUDMAN Hannah@hannahrudman.comCONSULTING 6. From push to pull: Media Time shifted content RUDMAN Hannah@hannahrudman.comCONSULTING 7. RUDMAN Hannah@hannahrudman.com CONSULTING 8. RUDMAN Hannah@hannahrudman.com CONSULTING 9. RUDMAN Hannah@hannahrudman.com CONSULTING 10. RUDMAN Hannah@hannahrudman.com CONSULTING 11. National Theatre: new models of bringingtogether art & audiences Technology is in the right place now. The software design is there, more and more people have broadband with moving pictures and delivery is free. It's more enjoyable to be inthe swim than chasing thewave.Nick Starr,Chief Exec.RUDMANHannah@hannahrudman.comCONSULTING 12. People want to do more than attend Personalise Participate Co-produce Create meaning Alan Browns latest research: WolfBrown This affects: Business models Organisations operations Artistic practice RUDMAN Hannah@hannahrudman.com CONSULTING 13. RUDMAN Hannah@hannahrudman.com CONSULTING 14. RUDMAN Hannah@hannahrudman.com CONSULTING 15. RUDMAN Hannah@hannahrudman.com CONSULTING 16. RUDMAN Hannah@hannahrudman.com CONSULTING 17. RUDMAN Hannah@hannahrudman.com CONSULTING 18. RUDMAN Hannah@hannahrudman.com CONSULTING 19. We-thinkWe-Think: the power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines. Charles Leadbeater, thinker and author.www.wethinkthebook.netRUDMAN Hannah@hannahrudman.com CONSULTING 20. RUDMAN Hannah@hannahrudman.com CONSULTING 21. RUDMAN Hannah@hannahrudman.com CONSULTING 22. RUDMAN Hannah@hannahrudman.com CONSULTING 23. RUDMAN Hannah@hannahrudman.com CONSULTING 24. A change in how art is created quot;The newest digital technologies are returning us to the most ancient form of media - one in which a natural order is restored;our individual stories and ideas take center stage,with the rest of the world as a backdrop.June Cohen, (TED) conference director RUDMAN Hannah@hannahrudman.comCONSULTING 25. Some co-productionRUDMAN Hannah@hannahrudman.com CONSULTING 26. RUDMAN Hannah@hannahrudman.com CONSULTING 27. RUDMAN Hannah@hannahrudman.com CONSULTING 28. RUDMAN Hannah@hannahrudman.com CONSULTING 29. Status Stories RUDMAN Hannah@hannahrudman.comCONSULTING 30. Status Stories Conversation starters RUDMAN Hannah@hannahrudman.comCONSULTING 31. RUDMAN Hannah@hannahrudman.com CONSULTING 32. RUDMAN Hannah@hannahrudman.com CONSULTING 33. RUDMAN Hannah@hannahrudman.com CONSULTING 34. RUDMAN Hannah@hannahrudman.com CONSULTING 35. RUDMAN Hannah@hannahrudman.com CONSULTING 36. RUDMAN Hannah@hannahrudman.com CONSULTING 37. Status Stories: story caching RUDMAN Hannah@hannahrudman.comCONSULTING 38. Survival Features! Participation Personalisation Co-production Porosity RUDMAN Hannah@hannahrudman.comCONSULTING 39. Change of mindset RUDMAN Hannah@hannahrudman.comCONSULTING 40. RUDMAN Hannah@hannahrudman.com CONSULTING 41. RUDMAN Hannah@hannahrudman.com CONSULTING 42. RUDMAN Hannah@hannahrudman.com CONSULTING 43. RUDMAN Hannah@hannahrudman.com CONSULTING 44. A change in organisational structure Cornerhouse arts organisations must do more to help one another. Arts organisations learn too little from one another. Peer-to-peer support, mutual problem solving and networking to shareresources is rare.Charles Leadbeater Arts Organisations in the 21st Century 10 ChallengesRUDMAN Hannah@hannahrudman.com CONSULTING 45. New tools and distribution channelswhat does it mean for your organisation? Photo phones Video phones Skype recordingRUDMAN Hannah@hannahrudman.com CONSULTING 46. RUDMAN Hannah@hannahrudman.com CONSULTING 47. Intentful customers Make me move - make me be there? Audience as co-programmer Eventful, thepoint,RUDMAN Hannah@hannahrudman.com CONSULTING 48. From push to pull to porosity Expect to have profound discussions! Expect to change! THANKS for listening!Im porous Stay in touch! Hannah@hannahrudman.com www.hannahrudman.comhttp://del.icio.us/hanrudman/RUDMAN Hannah@hannahrudman.com CONSULTING