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Hackstrike Company Overview
January 31, 2006 HackStrike - Confidential 2
ParticipantsHemi Aharoni Managing Director
Noga Barak Business Development Consultant
David Dove Financial and Operations Director
January 31, 2006 HackStrike - Confidential 3
Agenda
• Company & Team
• Technology & Products
• Marketing & Sales
January 31, 2006 HackStrike - Confidential 4
Company & Team
January 31, 2006 HackStrike - Confidential 5
Company OverviewCompany at a Glance:
• Scope of Business: Supplying Managed Security
Services Platform for Service Providers.
• Founded in 2003 by Menachem Schwartz,
co-founder and formally VP of Galileo Ltd.
• Incorporated in Israel at beginning of 2005.
• Personnel: 18 (all based in Israel).
• Located at Park Azorim, Petach Tikva.
January 31, 2006 HackStrike - Confidential 6
Shareholding Structure
Eran Yarom30%
Menachem Schwartz
60%
ESOP10%
January 31, 2006 HackStrike - Confidential 7
Management• Founder and President: Menachem Schwartz
• Managing Director: Hemi Aharoni
• Development Manager: Alex Ris
• Marketing Director: Weeb Cnossen
• Director of Products: Ben Ben-Aderet
• Operations Manager: David Dove
January 31, 2006 HackStrike - Confidential 8
Managing Director
Hemi Aharoni
Operations Manager
David Dove
Sales & MarketingManager
Weeb Cnossen
Product Manager
Ben Ben-Aderet
Development Manager
Alex Ris
QA TeamAccounting Department
EmbeddedSystem
Customer Support Team
High-end Gateways
Management
Server
Document Protection
BusinessDevelopment
Noga Barak
DesignTeam
Organizational Chart
January 31, 2006 HackStrike - Confidential 9
Technology & Products
January 31, 2006 HackStrike - Confidential 10
Platform – Overview
Internet
Management Server(s)
Gateway Appliances
11
Topology
January 31, 2006 HackStrike - Confidential 12
Secure server application running on a 19” Rack mount 1U hardware.
ManagementServer
Power for Large Businesses & Enterprise. Two models ready to serve from 350 to 500 users. 19” Rack mount 2U hardware.
PHOENIX seriesE 350/500
Optimal for Medium Businesses. Two models ready to serve from 100 up to 200 users. 19” Rack mount 1U hardware.
CRIMSON seriesM 100/200
Applicable for Small to Medium Businesses, extended VPN capabilities, Tabletop model (12”) up to 100 users (optimal)
SCARLET seriesSMB 50/75
Suitable for Private Individuals, Small Office Home Office, Fan less Tabletop model (10”)up to 50 users (optimal)
CARMINE seriesSOHO 10/25
Platform - Product Line
January 31, 2006 HackStrike - Confidential 13
• Real time digital security monitoring• Remote support of customer network• Remote management of security services• Software upgrades• Data updates• Real time alarming features (under development)• Extensive reporting module regarding:
- Intrusion Attempts & Counter measures- Bandwidth consumption (per station)- Email traffic- Blocked documents- Various Network Statistics- more….
Platform - Management Server
January 31, 2006 HackStrike - Confidential 14
January 31, 2006 HackStrike - Confidential 15
16
Business Flow
Hackstrike
Service
providers
GMS MS Appliances
Customers
MSSP’s ISP’s
ASP’s
Integrators
Local Reps
PartnershipSubsidiaries
SMB’s
Services
Updates & Upgrades
Status & Service
17
Platform – Services Diagram
18
Hackstrike's Fortress1 provides unprecedented coverage of the SMB's security requirements. It includes a comprehensive set of security features and mechanisms, leaving no threat-aspect unattended. We find the product's bi-directional defense and document protection feature highly distinguishing in today's market.
Guy Alfasi CTO
References
19
Marketing & Sales
January 31, 2006 HackStrike - Confidential 20
Sales (# of appliances)
• Started – July 2005
• Sales so far:– Poland : 40 – Holland : 25– South Africa : 7 – Israel : 65– Argentina : 5
January 31, 2006 HackStrike - Confidential 21
Sales Projection - 2006• Signed Distribution agreements for:
(# of appliances)– Turkey : 1200– China, Hong Kong and Taiwan : 1200– Holland – 500– Zimbabwe : 110– Poland – 370– Israel : 400– Macedonia : 110
• Negotiation OEM Agreement with Safe and Secure (Thailand)
• We have agreements in process for: Singapore, and Japan
January 31, 2006 HackStrike - Confidential 22
Market Size USAUTM/ILP IDC Forecasts
(Millions)
0
500
1000
1500
2000
2500
3000
3500
4000
2002 2003 2004 2005 2006 2007 2008
ILP Forecast
UTM Forecast
January 31, 2006 HackStrike - Confidential 23
ILP Competition
SMB
Enterprises
Enterprises
Enterprises
Enterprises
Enterprises
Target market
Seed money from founderInbound/Outbound Security Software Appliance - SDM
HackStrike2005
$12.5 (2005) (WBCP, Globespan, Sigma
Partners, Sequel Venture Partners)
Intelligent Content Monitoring
Vericept2005
$23.5(Sequoia, Greylock)
Outbound Security Software
Vidius/Port Authority
Up to2004
$15(US Venture Partners, Benchmark Capital)
Outbound Security SoftwareVontu2003
$11.3(Outlook Ventures, Norwest
Ventures)
Inbound/Outbound Security Software Appliance
Reconnex2004
$7 (Menlo Ventures)
Outbound Security Software Appliance
Tablus2004
VC Funding (M)DescriptionCompanyDate
January 31, 2006 HackStrike - Confidential 24
Hackstrike’s Markets• Information Leakage Prevention : ILP
– Tracks or blocks confidential data from leaving the network– ILP segment is expected to reach 1.7B by 2008
• UTM Market focuses on perimeter protection: – VPN, Firewall, IPS/IDS, anti-virus– UTM Market is poised to grow from $100M in 2003 to
$2B by 2008
UTM = Outside inILP = Inside outHackstrike = the only Outside-In and Inside-Out security solution
January 31, 2006 HackStrike - Confidential 25
Customers / Distribution Channels
• Managed Security Service Provider– MSSP is poised to reach 5.3B in 2005 (Gartner)
• ISP• ASP• Data Hosting• Broadband Providers• Integrators/IT Services• Future:
– OEMs• Document Management, Hardware
– VARs and VADs
January 31, 2006 HackStrike - Confidential 26
Competitive Advantage• Strong IP
– Secure Digital Asset System : SDAS
• Remote System Management
• Alert, Reporting & Monitoring
• Price/Performance Leader
– Scalability and Modularity
• Strong market differentiation
– Outside-In and Inside-Out Digital Security™
– Business continuity
January 31, 2006 HackStrike - Confidential 27
The Market Challenge
…Data cannot be protected by network appliances [alone] …Insiders still have freedom to copy, view, corrupt, destroy and sell valuable material …financial, personnel, medical and …private data.”
Network World March 2005
“
January 31, 2006 HackStrike - Confidential 28
HackStrike Pricing StructureSystem
• Currently server is not priced. After launch phase it will be charged and licensed.
• Average revenue per appliance $1,000.
• First year of maintenance & subscription services included.
Recurring Revenue
• Document Protection.
• Remote Backup.
• 30% Subscription and Maintenance per Appliance
January 31, 2006 HackStrike - Confidential 29
Pricing Table
$2,925$1,950$675$450$255$210$135$90Contract renewal
$19,110$12,740$4,410
$2,940
$1,666
$1,372$882$588End user
price
$9,750$6,500$2,250
$1,500
$850$700$450$300Price FOB Hackstrike
up to 500
Up to 350
Up to 200
Up to 100
Up to 75
Up to 50
Up to 25
Up to 10
Recommended number of
users
E500E350M200M100SMB 75
SMB 50SoHo 25
SoHo 10Model
January 31, 2006 HackStrike - Confidential 30
MSSP Model Example
January 31, 2006 HackStrike - Confidential 31
Sales Forecasts
33,075
20,672
12,920
2,500
FORTRESS-1Units
2009
2008
2007
2006
$10,630,380$5,315,189$51,143,475$67,089,044
$4,237,445$2,118,722$31,964,672$38,320,840
$1,143,605$571,802$15,469,200$17,184,600
----$1,350,000$1,350,000
LicenseDocument Protection
Appliance Related
Total Sales
January 31, 2006 HackStrike - Confidential 32
20062007
20082009 S1
-$10,000,000$0
$10,000,000$20,000,000$30,000,000$40,000,000$50,000,000$60,000,000$70,000,000$80,000,000
Cumulative Cashflow
20062007
20082009
S1
-10000000
0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
o
January 31, 2006 HackStrike - Confidential 33
Capital RequirementsBudget:
$1,762,000Resources:
Investment: $700,000, Sales: $1,062,000
Where the $ goes in 2006
$811,000
$598,775
$232,200
$119,600
Development Marketing Wages Overhead
January 31, 2006 HackStrike - Confidential 34
Budget: $6,390,000
Resources: Investment: $3,000,000, Sales: $3,390,000
Future Capital - to be considered
Where the $ will go in 2007
$1,497,000
$1,417,550$3,027,000
$446,200
Development Marketing Wages Overhead
January 31, 2006 HackStrike - Confidential 35End of Presentation
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