SELLING-for founders

what is

MARKETING?

what is SALES?

what kind of SALES?

Growth Hacking

2 Core

Principles

How can I

look great in

front of

my

buddies?

SEO

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SEO

Content Marketing

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Social Media

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Find them and Incentivize

Them! Eg. Talkwalker

Life attracts Life

A/B Test -> Blink Test

Key Metrics•

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Tools•

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BIG

NOT CLOSERS

35, 000 calls

12 years

$1 million

Unaware

Dissatisfaction

Strong Need

Implicit

Explicit

Feature ≠ Benefit

Implication Questions

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Need-Payoff Questions

BUYDON’T BUY

Seriousness of Problem

Cost of Solution

BUYDON’T BUY

BUYDON’T BUY

REHEARSE, REHEARSE, REHEARSE

Practice 1 Behaviour at a Time

Try it at least 3 times

Quantity Over Quality

http://goo.gl/msdJmF