Stream On Guido Baumhauer, Deutsche Welle

About Market Measures Lessons Learned

About Market Measures Lessons Learned

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About

Market Measures Lessons Learned

Media Trends 2014

~ 60% of online devices: smartphones or tablets

About Market

Measures Lessons Learned

P

O

P

E

Plan

Once

Publish

Everywhere

About Market Measures

Lessons Learned

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EXPERIMENTATION !

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SKILL SHIFT MIND SHIFT

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Content is King…

…conversation is King Kong

Guido Baumhauer Managing Director of Strategy, Marketing and Distribution

Tel.: +49 228 429 2152 guido.baumhauer@dw.de