- 1.Guide by Cell, Inc Dave Asheim,President December 2010
- What can you do with Mobile Technology?
2. What are your goals?
- A satisfying visitor experience
- Get to know your audience
3. Where does mobile fit in? 4. First: What is mobile? Is it
computing.or communicating?
- Computingwas first -- A large 10 pound computer you could carry
no web
- .then a large laptop still no web
- .and finally a laptop connected to the web
- a BlackBerry that could send e-mails only (no calling)
- .thenphones-- (no web, no email)
- And finally the iPhone in 2007 -- it combined the two
5. How mobile is your audience?
- Whether its an older dumb phone, Droid, iPhone, iPad or the
groundbreaking new device coming out in 2011.
- We dont leave home without it
- Its socially accepted, if not expected
- We use mobile in our daily lives to do more and more and
more!
6. Mobile Trends
-
- 85% of Americans & 96% of 18-29 year-olds dont leave home
without their phone
-
- African Americans and Hispanics send more texts and make more
calls than Caucasian users in the U.S.
-
- American teens send an average of 3,000 monthly texts, and cite
texting as the #1 reason to buy a phone
-
- Texting by adults has increased to 72%
-
- In 2011, Smartphone ownership is expected to exceed 50% of the
total U.S. mobile market
7. Your visitors own a powerful mobile device How might they use
it in your museum?
8. Gather info Action What type of information? How does it
work? Listen Hear directly from artists and experts, listen to
exhibit feedback from other visitors Call a number to hear recorded
audio 9. Gather info Action What type of information? How does it
work? Listen Hear directly from artists and experts, listen to
exhibit feedback from other visitors Call a number to hear recorded
audio ReadFun facts, trivia, coupons, directions topoints of
interests Send a text message or email and receive auto response
10. Gather info Action What type of information? How does it work?
Listen Hear directly from artists and experts, listen to exhibit
feedback from other visitors Call a number to hear recorded audio
ReadFun facts, trivia, coupons, directions to nearby points of
interests Send a text message or email and receive automated
response Live Q&A Ask questions and get answerson-the-fly Send
a text message and receive a live response from your staff 11.
Gather info Action What type of information? How does it work?
Listen Hear directly from artists and experts, listen to exhibit
feedback from other visitors Call a number to hear recorded audio
ReadFun facts, trivia, coupons, directions to nearby points of
interests Send a text message or email and receive automated
response Live Q&A Ask questions and get answerson-the-fly Send
a text message and receive a live response from your staff Access
the Web Your website (or any website)
- Call a number and press (*) to receive a text message with
link
- Visitor sends a text to request a link
12. Gather info Action What type of information? How does it
work? Listen Hear directly from artists and experts, listen to
exhibit feedback from other visitors Call a number to hear recorded
audio ReadFun facts, trivia, coupons, directions to nearby points
of interests Send a text message or email and receive automated
response Live Q&A Ask questions and get answerson-the-fly Send
a text message and receive a live response from your staff Access
the Web Your website (or any website)
- Call a number and press (*) to receive a text message with
link
- Visitor sends a text to request a link
Access one-stop information source Text, video, audio,
interactive application
13. Gather info Action What type of information? How does it
work? Listen Hear directly from artists and experts, listen to
exhibit feedback from other visitors Call a number to hear recorded
audio ReadFun facts, trivia, coupons, directions to nearby points
of interests Send a text message or email and receive automated
response Live Q&A Ask questions and get answerson-the-fly Send
a text message and receive a live response from your staff Access
the Web Your website (or any website)
- Call a number and press (*) to receive a text message with
link
- Visitor sends a text to request a link
Access one-stop information source Text, video, audio,
interactive application
WatchVideo contentFollow a link on YouTube or video file 14.
Have fun Action What type of information? How does it work? Play
scavenger hunt Text, audio, video and display items Navigate an
exhibit by texting answers and receiving text messages, audio
content or video clips 15. Have fun Action What type of
information? How does it work? Play scavenger hunt Text, audio,
video and display items Navigate an exhibit by texting answers and
receiving text messages, audio content or video clips Play
Smartphone game (App) Educational content integrated in a
Smartphone game Visitor downloads an app with either a standalone
game or game integrated with your visitor experience 16. Have fun
Action What type of information? How does it work? Play scavenger
hunt Text, audio, video and display items Navigate an exhibit by
texting answers and receiving text messages, audio content or video
clips Play Smartphone game (App) Educational content integrated in
a Smartphone game Visitor downloads an app with either a standalone
game or game integrated with your visitor experience Text to a
screen Short text message containing feedback or the answer to a
question or survey Visitors text a message and it appears on a
screen 17. Have fun Action What type of information? How does it
work? Play scavenger hunt Text, audio, video and display items
Navigate an exhibit by texting answers and receiving text messages,
audio content or video clips Play Smartphone game (App) Educational
content integrated in a Smartphone game Visitor downloads an app
with either a standalone game or game integrated with your visitor
experience Text to a screen Short text message containing feedback
or the answer to a question or survey Visitors text a message and
it appears on a screenAccess hidden content (Augmented Reality)
Virtual visualization of any content Visitor points cell phone
camera at display item to view related virtual images 18. Have fun
Action What type of information? How does it work? Play scavenger
hunt Text, audio, video and display items Navigate an exhibit by
texting answers and receiving text messages, audio content or video
clips Play Smartphone game (App) Educational content integrated in
a Smartphone game Visitor downloads an app with either a standalone
game or game integrated with your visitor experience Text to a
screen Short text message containing feedback or the answer to a
question or survey Visitors text a message and it appears on a
screenAccess hidden content (Augmented Reality) Virtual
visualization of any content Visitor points cell phone camera at
display item to view related virtual images Play Alternate Reality
Games Clues in text messages, images, audio, video and web sites
Integrated multiplayer game using phone and web 19. Have fun Action
What type of information? How does it work? Play scavenger hunt
Text, audio, video and display items Navigate an exhibit by texting
answers and receiving text messages, audio content or video clips
Play Smartphone game (App) Educational content integrated in a
Smartphone game Visitor downloads an app with either a standalone
game or game integrated with your visitor experience Text to a
screen Short text message containing feedback or the answer to a
question or survey Visitors text a message and it appears on a
screenAccess hidden content (Augmented Reality) Virtual
visualization of any content Visitor points cell phone camera at
display item to view related virtual images Play Alternate Reality
Games Clues in text messages, images, audio, video and web sites
Integrated multiplayer game using phone and web Engage with audio
content Audio recordings related to display items Visitor dials a
phone number and hears content that accompanies items in the
exhibit 20. Share the experience Action What type of information?
How does it work? Share on Twitter Love the exhibition -Audience as
Subject, Part 1: Medium@ YBCA! Use text messaging, Mobile Web or
Smartphone app to update Twitter 21. Share the experience Action
What type of information? How does it work? Share on Twitter Love
the exhibition -Audience as Subject, Part 1: Medium@ YBCA! Use text
messaging, Mobile Web or Smartphone app to update Twitter Share on
Facebook John Smith just became a fan of (your museum) Use text
messaging, Mobile Web or app to update Facebook 22. Share the
experience Action What type of information? How does it work? Share
on Twitter Love the exhibition -Audience as Subject, Part 1:
Medium@ YBCA! Use text messaging, Mobile Web or Smartphone app to
update Twitter Share on Facebook John Smith just became a fan of
(your museum) Use text messaging, Mobile Web or app to update
Facebook Leave text comment Written feedback or questionsSend text
message to advertised number or shortcode 23. Share the experience
Action What type of information? How does it work? Share on Twitter
Love the exhibition -Audience as Subject, Part 1: Medium@ YBCA! Use
text messaging, Mobile Web or Smartphone app to update Twitter
Share on Facebook John Smith just became a fan of (your museum) Use
text messaging, Mobile Web or app to update Facebook Leave text
comment Written feedback or questionsSend text message to
advertised number or shortcode Leave audio comment Voice recording
of opinion or feedback Access visitor feedback by dialing a number
or using shortcut embedded in audio tour 24. Share the experience
Action What type of information? How does it work? Share on Twitter
Love the exhibition -Audience as Subject, Part 1: Medium@ YBCA! Use
text messaging, Mobile Web or Smartphone app to update Twitter
Share on Facebook John Smith just became a fan of (your museum) Use
text messaging, Mobile Web or app to update Facebook Leave text
comment Written feedback or questionsSend text message to
advertised number or shortcode Leave audio comment Voice recording
of opinion or feedback Access feedback recorder line by dialing a
number or using shortcut embedded in audio tourTake a survey
Visitor satisfaction rating Visitor texts in feedback survey
answers or records audio message 25. Share the experience Action
What type of information? How does it work? Share on Twitter Love
the exhibition -Audience as Subject, Part 1: Medium@ YBCA! Use text
messaging, Mobile Web or Smartphone app to update Twitter Share on
Facebook John Smith just became a fan of (your museum) Use text
messaging, Mobile Web or app to update Facebook Leave text comment
Written feedback or questionsSend text message to advertised number
or shortcode Leave audio comment Voice recording of opinion or
feedback Access feedback recorder line by dialing a number or using
shortcut embedded in audio tourTake a survey Visitor satisfaction
rating Visitor texts in feedback survey answers or records audio
message Share multimedia content Picture or video Visitor uses cell
phone to instantly share pictures or videos of museum experience
via Flickr, Facebook, Twitter, picture message, or e-mail 26. Spend
money Action What type of information? How does it work? Make a
text donation Unique keyword Donor texts keyword to short code and
$5 or $10 donation is added to cell phone bill 27. Spend money
Action What type of information? How does it work? Make a text
donation Unique keyword Donor texts keyword to short code and $5 or
$10 donation is added to cell phone bill Make a pledge Donation
amount Donor texts any pledge amount to short code 28. Spend money
Action What type of information? How does it work? Make a text
donation Unique keyword Donor texts keyword to short code and $5 or
$10 donation is added to cell phone bill Make a pledge Donation
amount Donor texts any pledge amount to short codeDownload an app
Any content from your organization Museum provides an app in app
store that can be downloaded for a small fee 29. Spend money Action
What type of information? How does it work? Make a text donation
Unique keyword Donor texts keyword to short code and $5 or $10
donation is added to cell phone bill Make a pledge Donation amount
Donor texts any pledge amount to short codeDownload an app Any
content from your organization Museum provides an app in app store
that can be downloaded for a small fee Get discounts Coupon code or
link to last-minute ticketsOrganization sends text message with
ticket information, discount codes or coupons 30. Spend money
Action What type of information? How does it work? Make a text
donation Unique keyword Donor texts keyword to short code and $5 or
$10 donation is added to cell phone bill Make a pledge Donation
amount Donor texts any pledge amount to short codeDownload an app
Any content from your organization Museum provides an app in app
store that can be downloaded for a small fee Get discounts Coupon
code or link to last-minute ticketsOrganization sends text message
with ticket information, discount codes or coupons Buy from gift
shop Gift shop coupon code Visitor receives text message to redeem
discount code at the gift shop 31. Departments:
- Public Projects/ Outreach
How could my department use mobile ? 32. Departments:
33. Departments:
34. Departments:
35. Departments:
36. Departments:
37. Departments:
- 1) Broadcast media attention
38. Departments:
- 2) Printed media attention
39. Departments:
40. Departments:
41. Departments:
42. Departments:
43. Departments: 1) Maps 44. Departments: 1) Maps 45.
Departments: 1) Maps 46. Departments:
47. Departments:
48. Departments:
49. Departments:
50. Departments:
51. Departments: 1) iSurvey 52. Departments: 2) User activity
report 53. Departments: 3) Activity report 54. Departments: 4) Call
in location report 55. Departments: 1) Poster 56. Departments: 2)
Sign 57. Lets return to your goals does mobile help?
- Satisfying visitor experience
- Get to know your audience
58. But wait you aint seen nothin yet.
- Improved augmented reality
- Phones will replace credit cards
- GPS location-based services
- Further integration with social media
- Continuing trends: faster, cheaper, different devices,SIM-card
memory slot implant for humans
- Voice command functionality
- Movement-controlled interactivity
59. For follow-up questions
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