Guest Posting 101

Why & How

• Great way of getting quality, relevant links.• You are in control.• You’re ‘forced’ to build quality unique content.

Win win!

How?First: make a spreadsheet!

Blog URLQuality MetricsContact Details

Notes (optional)

Getting Blog URLs: 1

Use Google’s ‘Advanced Search Queries’

• Keyword + intitle:”write for us”• Keyword + intitle:”contribute to”

E.g. poster design + intitle:”write for us”

http://www.googleguide.com/advanced_operators.html

Getting Blog URLs: 2

• Join the communities:

http://www.linknami.com/guest-post/http://myblogguest.com/

Getting Blog URLs: 3

http://search.twitter.com/

Have A Quick Checklist

• Seem open to publishing guest content?• Do they link out to commercial sites?• Good domain strength? (2+ is ‘good’)• Will you post get ‘buried’ quickly?• Easy to contact?• High relevancy to your website area/brand?

Choose The Best Post Ideas

http://labs.postrank.com/top_posts#builder

Make Contact…

• Construct an email template that can be personalized.

• Don’t be afraid to be transparent. • State what topics you are interested in writing

about, with examples of previously published posts (if possible).

• Make clear your willingness to compromise.• Include social contact details of

yourself/company to show authenticity.

Write the Post!

• Yourself…

• …or outsource!

http://fiverr.com/http://www.textbrokers.com/

Outsourcing Checklist:

• Article headline• Purpose of article• URL it intends to be posted on• Comprehensive ‘voice’ guidelines• Research resources• Deadline

If Guest URL Says No

Don’t be sad. Keep their contact details anyway!

If You Get A Yes

• Well done! • State your appreciation and hold onto their

contact details.• Couple of things to include when sending

them the article:– Biography, stating clearly your URL and the anchor

text you want.– Possibly give them some relevant image.

Post-post Check

• Once your article is published (yey!) always make sure to check the most important piece is there – you link!

• Keep up with commenters.

And you’re done!

@topherbeats

Links

• SEO Chrome Plugin: https://chrome.google.com/webstore/detail/oangcciaeihlfmhppegpdceadpfaoclj

• SEOMoz Toolbar: http://www.seomoz.org/seo-toolbar