@dazework

UX Research

CyberPsychology

Psychology

Social Psychology

Digital Behaviour

Human Behaviour

Social BehaviourBusiness & Commercial

Products

Translate psychology research into user research and then into actionable and practical applications for digital projects

Approach

Structured ways of working…

Andrea Lewis, Managing Director - @dazework

• Doing effective usability testing within the agile development process.

• Adhering to thorough (UX) research methodologies in rapid process environments.

Guerilla Usability

Today’s talk…

Andrea Lewis, Managing Director - @dazework

Case Study

My recent experience…

+

Andrea Lewis, Managing Director - @dazework

agile and lean.guerilla user testing.

+

Constraints…

Andrea Lewis, Managing Director - @dazework

informally formal.

vs.

informal.

Method and approach…

Andrea Lewis, Managing Director - @dazework

Capturing the data…

an accomplice.

to…• recruit participants.• take notes.• score/scale.• observe/capture.

Andrea Lewis, Managing Director - @dazework

Capturing the data…

simple lures.

Andrea Lewis, Managing Director - @dazework

Capturing the data…

time sensitive (theirs/yours).

Andrea Lewis, Managing Director - @dazework

Capturing the data…

people sensitive.

Andrea Lewis, Managing Director - @dazework

Making sense of the data…

calibration (instruments)

Andrea Lewis, Managing Director - @dazework

Andrea Lewis, Managing Director - @dazework

Andrea Lewis, Managing Director - @dazework

Playing back the data…

Quotes

It’s critical to capture anecdotal evidence and commentary in the form of verbatim quotes when possible. Quotes set the context, underscore authenticity of the respondents, and add colour to the feedback when presenting to the brand/client/business/etc.

Andrea Lewis, Managing Director - @dazework

Playing back the data…

Themes

Formalise the findings into big-picture issues that gather the information into conceptual blocks and a clear order. These specific themes might have sub-themes and should drill down to formal business recommendations.

Andrea Lewis, Managing Director - @dazework

Playing back the data…

Propensity

Based on the data collected, provide a “likelihood” of an issue or behaviour to occur. Given the sample size, guerilla testing may not be statistically significant. However, it is important to provide a frequency of occurrence.

Andrea Lewis, Managing Director - @dazework

Thank you

Keeping in touch…

@dazework dazework@gmail.com

LinkedIn.com/in/andreamlewis

Learning more:

Suggested reading > Gorlenko & Englefield (2006). “Usability error classification: qualitative data analysis for UX practitioners.”

Andrea Lewis, Managing Director - @dazework

Andrea Lewis, Managing Director - @dazework

Slide 1: Hellohttp://www.sxc.hu/profile/hcmlopes (Electrick CMYK)

Slide 3: Today’s Talkhttp://www.seton.co.uk/lab-coats-must-be-worn-in-this-area-signs-signs-md031ac.html (Lab coats must be worn)

Slide 4: My Recent Experiencehttp://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9840407/BandQ-owner-Kingfisher-puts-Irish-arm-into-rescue-process.html (shot of building)http://www.diy.com/diy/jsp/corporate/content/careers/our_roles/stores.jsp (customer service)http://www.diy.com (screenshot of website)

Slide 5: Constraints http://silverbackapp.com (Gorilla with clipboard logo)http://www.hackerchick.com/2012/01/agile-vs-lean-yeah-yeah-whats-the-difference.html (Olive Oyl)http://amberkenneson.blogspot.co.uk/2010/04/circus-contortionist-color.html (Contortionist by Amber Kenneson)

Slide 6: Method and Approachhttp://the-birds-of-kent.blogspot.co.uk/2010/06/lowland-gorilla.html (gorilla)http://joven-comunista.webnode.es/album/fotogaleria/a25463che-guevara-poster-comandante-hasta-la-victoria-siempre-by-kinki-gz-galiza-ceive-jpg1/ (El Che)

Slide 7: Capturing the Data - An Accomplicehttp://www.hollywood.com/news/movies/38447425/bonnie-and-clyde-on-netflix-how-desperation-colors-our-definition-of-hero?page=all (Bonnie and Clyde, Warner Bros Pictures)

Slide 8: Capturing the Data - Simple Lureshttp://www.worldfishingnetwork.com/users/wfn/blog/how-trying-new-lures-can-help-you-catch-more-fish-251584.aspx (lures)

Slide 9: Capturing the Data - Time Sensitivehttp://thefuturebuzz.com/2013/02/20/everyone-finally-realizing-every-company-is-a-media-company (clocks - Shutterstock)

Slide 10: Capturing the Data – People Sensitivehttp://insidetrekker.blogspot.co.uk/2009/07/spock-as-sex-symbol.html (Spock, CBS Studios, Inc.)

Slide 11: Making Sense of the Data – Calibrationhttp://www.retonthenet.co.uk/vintage-white-enamel-avery-england-sweet-shop-weighing-scales-with-brass-bell-weights-circa-1950s-1962-p.asp (scales)

Image and photo credits…