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JoomlaDay™ 2013 Naples. The goal of the project is to improve Joomla! to be part of a more accessible and happier semantic web, that will place Joomla further ahead other CMS alternatives. In order to change the way Joomla content is displayed in the SERP by adding rich snippets (microdata).
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References — further reading
● http://schema.org/
● https://www.youtube.com/watch?v=A-kX0Aut-18
● https://github.com/joomla/joomla-cms/blob/master/libraries/joomla/microdata/
● http://magazine.joomla.org/issues/issue-oct-2013/item/1551-what-about-microdata-rich-snippets-in-joomla
● http://magazine.joomla.org/issues/issue-july-2013/item/1362-joomla-microdata-semantics-and-accessibility
