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Distributed and Renewable Energy Resource Strategy
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Despite cultural, economical and geographical differences, utility markets all over the world share
similar energy-related challenges and needs
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This panel will explore the successes and challenges that energy markets
(United States, Brazil, Jordan) have experienced when implementing a
distributed energy resource strategy and the technologies that power them
• Factors that led to moving to renewable and distributed energy
• Strategies for the implementation of a comprehensive distributed energy
system
• Questions utilities are still trying to answer (post-grid deployment)
OBJECTIVES
JORDAN
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By diversifying its resources and crafting data-driven strategies, Jordan is a cardinal example of energy
innovation and its national-level impact
image credit: Jamal N. Photography
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In 2011 Jordan was 97% reliant on foreign energy imports, consuming ~20% of national GDP. This near
complete dependence on foreign energy sources, coupled with the debilitating Arab pipeline attacks and increasing energy demand, has fueled Jordan’s mission
to become a self-sustaining energy efficient country.
JORDANIAN CHALLENGES
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Solar Projects
The sun belt is a particularly effective region for solar
energy production. Jordan predicts solar energy will
comprise 12-15% of energy in the next 5 years.
JORDANIAN ENERGY INITIATIVES
To help mitigate risk, Jordan identified the need to diversify energy resources and to increase strategic energy production and storage capacity. In addition, the Jordanian ministry has initiated the development and implementation of a comprehensive energy efficiency program. Some immediate initiatives include:
Wind Energy
Jordan’s first wind farm, Tafila, is expected to
generate electricity with a cost 25% lower than
thermal energy, lowering CO2 emissions by 40K tons
per year.
Local Energy Storage
Jordan realizes the need to lower exposure to external shocks in terms of supply;
Jordan is creating local energy storage, including
running pilot projects with Bloom Energy.
Big Data Analytics
Equipped with insights provided by SAAS analytics
provider GridCure, the Jordanian ministry is
empowered to make both strategic and operational
decisions.
Electric Vehicles
In an effort to reduce its carbon footprint and
displace fuel consumption, the Jordanian ministry has pledged to move its entire fleet of government vehicles
to the mid-model Tesla.
BRAZIL
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Brazil has experienced firsthand the impact of climate change on energy production and the related
economics
image credit: citiesoflove.blogspot.com
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Global warming, stringent government regulations and the national financial crisis have already had major
implications on Brazil’s energy sector
BRAZILIAN CHALLENGES
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CLIMATE CHANGE AND OTHER CHALLENGES
Climate Change - The recent drought has not only affected water consumption but also hydro plant generating capacity, which sometimes generates as much as 80% of Brazil’s total electricity; the long-term repercussions of climate change on hydropower generation is still unknown.
CPFL’s MISSION
Sharing 13% of Brazil’s national distribution market, CPFL services 7.4 million consumers across 569 municipalities. CPFL understands its responsibility to the consumer - and the future of our planet - and has made it a corporate mission to implement conservation and awareness programs, invest in its smart grid, and develop sustainable technologies.
To date, CPFL leads the renewable energy segment in Brazil with more than 70 sustainability projects in operation. These projects include large and small hydroelectric power plants, wind farms, thermal fuel oil, and São Paolo’s first solar power plant.
Similar to utilities everywhere, CPFL must balance cost savings, operational efficiency, and energy efficiency. Although CPFL has implemented one of the most advanced smart grid systems in Brazil, with an entire department dedicated to technology, the company has identified the need for further insight into the network.
UNITED STATES OF AMERICA
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The US energy market is highly fragmented - from municipalities to co-ops to investor-owned utilities, electric power economics is localized, sometimes
down to the city level
image credit: Jamal N. Photography
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Without a comprehensive long-term national energy strategy and with widely varied state-specific energy
initiatives, some analysts believe that US energy generation practices and consumption habits could
pose major environmental risks.
US CHALLENGES
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RECURRING TECHNOLOGY REPORTS
The International Energy Agency cites examples of
how low oil prices could make renewables seem less
attractive and how cheap natural gas prices could
dissuade electric providers from pursuing lower-
carbon options, such as solar or wind. As a real world
example, there seems to be a correlation between
the absence of solar farms in Rhode Island, which
does not have any government-provided solar
incentives, compared to its pro-solar neighbors.
SPEAKERS
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SPEAKERS
Tagg Jefferson | Founder & CEO, GridCure (moderator) From building $20 smart meters in India to rolling out a multibillion grid project in North America, Tagg understands the problem utilities have synthesizing their data into meaningful insights - and he’s made it his mission to solve it. In 2013, Tagg founded GridCure, a comprehensive platform that provides software-as-a-service analytics to utilities.
Samer Asfour | Director, Economic and Social Affairs of the Royal Hashemite Court With a background in economic development and planning, Samer currently leads the Special Projects Initiative of the Royal Hashemite Court. In this panel, Samer will explore the strategy and implementation of distributed renewable energy resources across Jordan, the continuous innovation of its grid, and the analytics that guide these strategies.
Marcelo Carreras| CIO, CPFL Energia S/A Marcelo has more than 18 years of CIO experience, working at Light S/A and Rio Grande Energia before joining CPFL in 2009. Marcelo will share his experience of managing simultaneous distributed energy projects, the need for an advanced distribution management system - and what that would look like, and how to leverage such a system to make data-driven decisions on both the strategic and operational levels.
Authorized Representative| Burns & McDonnell An authorized representative from Burns & McDonnell, an award-winning international engineering and consulting firm, will present a holistic view of the US energy landscape, how distributed energy resources have been utilized, and how analytics can help inform the distributed energy strategy.