Greener People for SchiedamInnovation ecosystem for the co-creation of the city with an

interactive and social approach.

By Paola Andrea González MontoyaIn collaboration with: Sergi Nuss Girona (Tutor)

José Simens (Schiedam advisor)

Economic & Lifestyle benefits of Green SpacesStress reduction

Good landscaping increases community appeal

Green spaces create communities

Social communities strengthened

improve property value

Fast growth, major economic impact

Green space helps decrease air conditioning costs

Nature increases worker productivity

Landscaping renews business districts

Employment and tourism boost

Increases retail activity

The image: The hard infrastructure

Blue Network

SustainableArchitecture

Green Corridors

MarineInfrastructure

The people: The soft infrastructure

Citizens perception about the space in which they live and coexist with other people influences, and largely because it generates a sense of belonging with the environment, it encourages people to care what the city provides.

Study case: Beatrixpark

What people do at Beatrixpark

42%

47%

12%

8%

25%

5%4%

25%

7%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

W A L K I N G C Y C L I N G S P O R T S W A L K I N G T H E D O G

P L A Y W I T H C H I L D R E N

P I C N I C , B B Q , S U N B A T H I N G

V I S I T T O E V E N T R E L A X / E N J O Y N A T U R E

N O S P E C I F I C R E A S O N

PURPOSE OF VISIT TO BEATRIX PARK

Purpose of Visit to Beatrix Park

What municipality sees• Make people better aware of events.Awareness

• Internet connectivity available in public areas.Conectivity

• City and local residents can work together to give each green space its own identity.Colaboration

• A manager who is in charge of coordination (spaces, activities, etc)Management

• Produce a booklet with routes for biking and walking. Also publish them digitally.Tourism

First problem: Communication

The main problem of the municipality is to transfer and collect vital information efficiently. It has become a challenge to collect information from citizens

Second problem: Participation

The city grows as the citizens participate in its development

Participation tools

Each idea is important, because they depend on each context, so, people plays the main and important part in this process

Third problem: Innovation

The process of innovation is always slow

Innovation requires active participation

Innovation requires support, resources.

It can’t only fall on the government, academy,

private sector, etc.

Needs the compromise of all aspects of society

Needs mechanisms so that anyone can get

involved

The solution: Connecting the city with the people

We listen citizens needs

Everyone participate

Each one deliver value content

Everyone is connected to the city

Everyone collaborate

We create better outcomes for the people

Innovation ecosystem: Five helix model

Innovation ecosystem digitalized

By integrating the citizen within the model of innovation, the digital ecosystem becomes a social network for the exchange of vital events of each person.

Success histories: United Kingdom

Adjusting the model for Schiedam needs

Digital meeting place

Digital agenda

Crowdfunding initiative

Blue and Green

involvement

Why evolve crowdfunding?

Crowdfunding by itself falls short because these platforms require different aspects involved, just like a city. To create value, we must bring together different aspects of the digital age

Reaching the citizens

The main idea behind this proposal is to attract different segments of the population generating content of interest by the same philosophy that lies behind social networks.

Social networking in co-creationCreate the necessary

publicity for projects that are publicly available.

Spread the message of "trend" of the moment

Generate interest and expectation

Get to know “Green People” concept

They are the ones who take care of the city. Green people aren’t just green because of the green spaces, they are green because they help to sustain and leverage a community just like nature’s ecosystem. Green citizens enjoy the spaces that they create and share with each other, they are ”green” because they’ve realized the importance of the environment and the community that lives on it.

Get to know “Green Hive” concept