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Sources:http://www.statista.com/statistics/248334/us-online-retail-spending-on-green-monday/https://www.comscore.com/Insights/Press-Releases/2013/12/Green-Monday-Jumps-10-Percent-to-14-Billion-in- Desktop-Sales-to-Rank-as-3rd-Heaviest-Day-of-the-Holiday-SeasontoDatehttp://useconomy.about.com/od/2012-Holidays/�/What-Is-Green-Monday.htmhttp://kfor.com/2013/12/09/online-shoppers-retailers-ready-for-green-monday-or-cyber-monday-two/http://merchandisingmatters.com/2012/10/26/fedex-projects-record-green-monday-shipments/http://merchandisingmatters.com/2012/10/26/fedex-projects-record-green-monday-shipments/http://247wallst.com/consumer-products/2012/12/12/green-monday-sales-jump-13/
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GREEN MONDAYGreen Monday (Dec. 8th, 2014) refers to the second Monday in December, which represents the best sales day in December. The name was coined by eBay, who reported that this day was its busiest day in December as shoppers realized they needed to get gifts in the mail at this time in order for them to arrive by Christmas.
Green MondayIn 2013Online consumer spending on Green Monday in the US amounted to $1.4B, which is up from $1.2B in 2012.
Represents the 3rd heaviest online spending day of the holiday season-to-date.
60% 40%Of shoppers are under the age of 40. Of shoppers are baby boomers.
Green Monday appeals most to young shoppers
Most retailers are expected to have deals on
The largest gain came in the digital content
and subscription category
GadgetsToysClothing
The average shopper spends $140.71
which is an increase of 6% from 2011
Sales typically range from 30-50% off
UP 22%year over year
19 Million packages were
picked up and delivered by
Fedex on Green Monday