The Next Generation of BEHAVIORAL TARGETING

To explain current trends in behavioral targeting

To introduce a technology that can increase CTR by over 100% in your ad network

WHAT IS WRONG with popular targeting models?

• By behavior, they mean static data: interest categories, demographic data etc.

• However, ad-clicking behavior: • is not constant • cannot be tipified by age,

location, interest

BEHAVIOR TRACKING and learning in a perfect world• User clicks on ads• System identifies, what ad-clicking

behavior this corresponds to–and segments users accordingly

• System serves subsequent ads based on the preference of the identified user segment–REAL TIME

ENTER

LEARNING

TARGETING

SERVE MORE RELEVANT ADS TO VISITORS: a win-win• 132% average lift in ad CTR’s

• Ad inventory optimization–run more campaigns withhigher relevance to your visitors in a given amount of time

• Deep, insightful segmentation of visitors based on bothhistorical and real-time preferences

100+%WHY AD˙APT IMPROVES CTR BY WELL

over 100%• Adaptively learning algorithms to profile and segment visitors

• Real time tracking and targeting

• Retargeting capability

• Seamless integration with your platform

WHAT IS GRAVITY R&D?

The only OMNI-MARKET PERSONALIZATION platform provider, enabling your network to:

• TRACK AND LEARN ad-clicking behavior• RECOMMEND t-commerce products• Personalize ad serving and optimize ad-inventory

An AWARD-WINNING TEAM* of data-miners and BI professionalsA FAST GROWING company with 50+ deployments in the last 12 monthA SOLUTION supported by a worldwide network of partners and distributors

*Gravity R&D was part of the team that tied for first place in the Netflix Prize in 2009

NEXT STEPS

• contact an expert to discuss the results your company can expect from

• set up an A/B teszt

www.gravityrd.comsales@gravityrd.comFor the latest trends and insights: www.facebook.com/gravityrd

Can you guarantee increase in your sales? Gravity R&D can

Contact us