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Graphic Design Unit

Graphic design unit

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Graphic Design

Unit

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Similar Apps / Inspiration

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App Analysis

When developing my app logo, I looked back at the analysis I’d done previously. From this research, I knew that the app needed to be simple, not overwhelmed with loads of colours (just refined to no more than 4 or 5) and perhaps slightly abstract in its design.

Some of the following examples are what I took inspiration and guidance from. The Fish game - due to it’s basic contrasting colours, a 2D Pool Game - because of the simple nature of the logo, and The Pinball Game - because design stands out as slightly unusual.

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5 Key Tips for Great Icons

5. Designs should be drawn simply, with a style

suitable for a young audience

4. A few well selected colours will look better than

lots of colours.

3. Avoid using any words. It looks messy.

1. Keep it simple. Don’t over complicate

the design.

2. Use complementary colours.

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App Development

The logo came together from several separate pieces. The cityscape was created first, and then added to the cup.

The logo was adjusted and edited in size and type style until it looked clean and bold on the front of the cup.

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Choosing Fonts

Bodoni XT -

Krungthep -

Futura -

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App Icon

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Development of Shirt designs.

For my first t-shirt design, I took some of the key artwork from the Coffee Run logo, and selected the cityscape part of the design. In the game, the character experiences a daytime and nighttime version of the level - as the surroundings change in colour by the time you hit halfway. I wanted to use this feature on the t-shirts. The front of the shirt shows the daytime art for the game, but the back shows the cityscape wrapping around to the nighttime colouring. This design is a subtle reference to Coffee Run, while still displaying a desirable trendy shirt for casual gamers of Coffee Run.

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Development of Shirt designs.

For my second t-shirt design, I wanted to create a shirt that was cultural and relevant to the gamers of coffee run. Obey’s Andre the Giant poster became a massively iconic image and this popularity spawned spoofs of his design. Breaking Bad, Angry Birds, and Star Wars have all had versions of the Obey design.

Creating a Coffee Run shirt influenced by the Obey design is hopefully a way to get our game to the wider audience and on the chests of our casual gamers.

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Coffee Run T-Shirts

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Breakdown of Web Banners

After seeing a full set of Titanfall (the game which comes as standard with a new Xbox One) web banners, it was clear to me that the key to good web banners is that they need to be consistent. Although each design is unique, they all use the same font, artwork, logos, and promotional information. The one thing that changes, is the composition of the collection of assets. In my web banners, I made sure that I was using the same artwork, the same background, the same font, and the text. I simply changed the positioning of all the pieces. This involved some resizing and adjustments, so that the designs fit the required banner dimensions.

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Coffee Run Web Banners

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Feedback on designs

All feedback was given from the development team of Coffee Run.

The end products are a result of any feedback given along the development stage.