Upload
govdelivery
View
155
Download
4
Embed Size (px)
DESCRIPTION
Beth Stagner from the City of Raleigh discusses best practices and using GovDelviery.
Citation preview
1
Featured Keynote: Beth Stagner
IT Manager, Web Services City of Raleigh, North Carolina
Tweet comments to @GovDelivery @RaleighGov or #GovD13
GovDelivery at the City of Raleigh
Beth Stagner IT Manager
City of Raleigh March 12th 2013
City of Raleigh N o r t h C a r o l i n a
Capital City
Approximately 400,000 citizens
20 departments
Existing communication channels • Web • Social media • Mailings • Email
Email Distribution Lists Staff maintained in Outlook
Isolated, departmental
No clear method to get added
Pirated across the City
Landing on blacklists
Communication Platforms 2 commercial products
Across 4 business areas
No integration within the same products
Not leveraging pricing
E m a i l C o m m u n i c a t i o n s Prior to GovDelivery
Enterprise platform
Single citizen entry point
Numerous communication
channels
User customization
and control
GovDelivery K e y B e n e f i t s
Included all City departments
Identified potential
communications
Broad participation in
demos Flexible user management
Ran the numbers
Evaluation a n d B u y I n
Jun 2011 Aug 2011 • IT introduction and
evaluation
Sep 2011 Oct 2011 • Departmental demos,
evaluations and comparisons
Nov 2011 Dec 2011 • Software decision and
contract process
Jan 2012 Feb 2012 • Planning,
configuration and information gathering
Feb 2012 Mar 2012 • Staff training and
testing
March 2012 • Soft launch and then
full release
T i m e l i n e t o Implementation
Tw e n t y ( 2 0 ) D a y Activity Report
Launch • 120 city staff trained • 12 new business areas • Over 100 topics
Metrics
• 127 bulletins sent • 43,291 delivery count • 25% open rate • 32,149 subscribers • 54,347 subscriptions
Added Benefits
• Cross-department cooperation and partnership • Standardizing communication branding • Providing numerous choices for citizens • Multiple departments working toward common goal
• 5,600 items sent USPS • $2,350 • Estimate 25% convert to electronic • Estimate $587 monthly savings
Mail Delivery
• 378 items still sent USPS • Actual 93% conversion rate • Actual $2,179 monthly savings • 7,205 subscriptions
GovDelivery
F i n a n c i a l C a s e S t u d y Monthly Newsletters
C r a f t i n g The Look
Branding “MyRaleigh Subscriptions”
Location, location, location
Standard look
A l l o w i n g f o r Individuality
Police Communications
Press Releases & Media Communications
Parks & Recreation News and Events
Planning and Development News
M a i n t a i n i n g The Brand
Same look
Department level
Unique addresses
Individual social media
links
U s i n g t h e Questions
Bids & RFPs
Professions, businesses and
trades
Bulletins sent based on current
listings
Solid Waste Services
Days of service
Types of service
Alerts
P&R: fields, programs,
greenways
RPD: districts
P&R Programs
Types
Facilities
Days
I t w i l l Happen
• Cast a wide net • Training can’t be an excuse • Expose more people to the potential
Train users that will never use the application
• Evaluate usage • Market • Don’t be afraid to drop under achieving topics
Create topics that don’t get used
• Turn on reminder alert • Catch it and correct it • Leverage “no send” roles
Send a bulletin by mistake
• Work with staff • Share good examples • Craft defaults
See poorly crafted bulletins
R e s u l t s : Total Subscribers
R e s u l t s : Total Subscribers
R e s u l t s : Total Subscriptions
R e s u l t s : Total Subscriptions
R e s u l t s : Engagement Rate
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13
Engagement Rate *
R e s u l t s : Engagement Rate
H o t To p i c : Parks & Recreation
• 13,216 subscriptions • Weekly
News and Events
• 4,636 subscriptions
Tennis
• 1,348 subscriptions • Monthly
Greenways
• 7,008 subscriptions • Biweekly
News and Events
• 5,539 subscriptions • Exhibits
Block Gallery
H o t To p i c : Raleigh Arts
• 2,364 subscriptions • Monthly
Newsletters
• 3,977 subscriptions Development Process
• 1,788 subscriptions
Special Events
H o t To p i c : Planning & Development
25
Questions?
Beth Stagner IT Manager, City of Raleigh 919.996.5485 [email protected] Sara VonBargen Client Success Consultant Manager 651.379.6217 [email protected] Jennifer Kaplan Product Marketing Manager 651.379.6213 [email protected]
All presentations will be emailed to participants in a
day or two!