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Following a successful webinar, JD Rucker expands on how dealers can use the Penguin update to their advantage. This webinar will go over the basics quickly, but spend most of the time on advanced techniques that are being prescribed in order to use the update as a positive rather than get hit with the negative effects. Even if you have seen this presentation before, come back to get the advanced details you need to begin making changes at your dealership.
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Google’s Latest Changes: A
Dealer’s Guide to Search Success
JD Rucker
Director of New Media
If you have questions during
the presentation, please
submit them using the
“Questions” feature
Questions will be answered
at the end of the webinar
QUESTIONS Questions
Facebook.com/TKCarsites
@TKCarsitesinc
TK Carsites Social Networks
• Why This Guy Matters
• Understanding the
Recent Changes
• Preparing for Tomorrow
• Applying an Action Plan
• Esoteric Points of
Interest on Quality
What You’ll Learn Today
That’s a lot to cover!
The Frienemy
• Who is Matt Cutts?
• Google Spam Czar
• Passionate
• Fair
• Smarter than me
• Does not hate SEO
• Loves quality
The Recent Changes
Content Quality Update
Feb, 2011-Present
Webspam Link Quality
April, 2012-Present
Preparing for Tomorrow
Content Quality Update
Feb, 2011-Present
Webspam Link Quality
April, 2012-Present
Action Plan: Pages
• Build 2+ Quality Pages Per Month
• Unique content for the visitor
• Quality first, keywords second
• Stay compliant but be aggressive
• Focus on Cities and Models,
unless...
• Demonstrate humanity whenever
possible and appropriate
Action Plan: Pages
Action Plan: Pages
Action Plan: Pages
Action Plan: Links
• Mind the Penguin
• Do not get involved with linking
schemes (or purchased links)
• Blog posts, links from partner
companies, and business links
• Quality, relevance, diversity, (and
don’t forget quality)
Action Plan: Links
Action Plan: Social
• If You’re Getting Reviews, Get +1s
• Google +1
• Other social signals: Pinterest,
Tumblr, Social News Sites,
Foursquare
Action Plan: Social
Getting Esoteric
Quality
The SEO Snapshot
siteby.tk/seosnap
