Persona Editor

A tool for the two-way open web

Two-way APIs• We need to be able to write as well as read• Level playing field• No lock-in

A tool for the open web

• Tools got a bad rep in the 90’s, copied Director and Photoshop

• Tools today can only do 1 or 2 things• Tools today are just another form of lock-in• Need tools explicitly designed for the open web

Persona Editor is an Outliner

• Edits and maintains your digital lifestyle• Works with data from any:– Social network– Media repository– Blogging platform– Social media service– eCommerce platform– Portal– Dashboard

• And if they have two-way APIs, we can sync with them

Many different kinds of data, in the same Outline

• People, Profiles• Friends, Groups• Images, Video, Audio• Text; structured or flat• Feeds, Links• Events, Reviews• Drill down till you find the actual data

Open Web data organized into the way you think

• Mix and match anything once it’s in the outliner – every URL is a hierarchical node

• Work w/different kinds of data at the same time• Turn data into ideas; tag or categorize them

Flexible model, no constraints

• Build new structures, new nodes of the hierarchy

• Create mashups –> on-the-fly• And if a system has two-way APIs– we can send the data back from whence it came

Combine static and dynamic data

• Archival data• Activity streams, subscriptions, feeds• Media• Changing social data• Web Services

Start off simple

• A two-way tool

Don’t let iTunes lock you in!

• Our tool can break users out of their lock-in

Playlists can be made up of songs from multiple sources

• Keep it legal, but give users what they want• But make it convenient• This is how it should have been all along!

This is how it would look in our tool

• Each service isit’s own node inthe outline

• The category“Artists” and the songs themselves are also nodes

• Drag and drop playlists

Associate any struct

• To any node of the hierarchy

Aggregate photos from multiple locations

• Collect photos from different sources• Create albums, based upon logical notions

Store combined albums back….• Return aggregated albums to their source• Keep these albums in sync, as new photos are

added to each source location

What enables us to do this?

• Outliner• Two-way APIs• Open Web• This is how the web is supposed to work

– No one owns it, – Everyone can use it, – Anyone can improve it

Outliners are the perfect tool metaphor

• Hierarchical editor• Nodes– Text– Links– Media (images, video, audio)– Other nodes

• Drag and drop nodes • Indent/Promote nodes• Create structures that represent how you ‘think’

Everything is a URL

• All posts, notes, feeds, media, people, groups are a URL ‘somewhere’

• Each of these items is a node in the outline

• We can combine these items into any structure

• And mix and match any kind of data in these structures

Editing an ID Hub Outline• Navigate thru the Outline– Expand– Collapse– Select

• Cut, Copy, Paste, Edit • CRUD (create, read, update, delete)

• Drag and drop• Send a Message• Move and Synchronize profile data

Once data is in the outline• It can be structured into any hierarchical form• Reordered or turned into a playlist or album• Aggregated• Filtered, Sorted• Meta-data added• Associated with:– People– Groups– Tags

Aggregate and Manage your Media• An outline can keep track of where all your

media is stored, and keep those accounts in sync

• Manage and organize your media into new structures (collections)– drag from source and drop into new structure

• These collections can be albums or playlists or completely new kind of structures

Aggregate and Manage your Friends• Each social graph can be a separate outline• Drag and drop to create new lists or tag people

Manage Blog Archives• Edit, prune and archive your history of blog posts• Migrate from one publishing platform to another

Use Outliners for many things

• 1. Edit my personal knowledge base• 2. Normalize the open web• 3. Create new dynamic structures

Feeds, Links, Bookmarks and Tags• Organize your raw data into logical structures• The tool uses tags to create structures for Personal Knowledge Bases

Logical structures are used to build Personal Knowledge Bases

• Combine archival static data with dynamic data• Include logical structures• Then map all this into personal knowledge bases

and divide it all up into “personae”

The user’s digital lifestyle is their PKB• We can map and update user’s knowledge bases

into personae widgets (one for each persona)

Our Outliner manages Personae- so we call it a Persona editor

• Divide up your life into ‘personae’:– Dad– Employee– College buddie

• Cut, Copy, Paste and Edit between Personae• Send them out to the Open Web via:– Widgets– Facebook app– OpenSocial app

Editing Personal Knowledge Bases• PKBs are a mashup of everything you’ve ever created and

everything that you’re interested in

• The tool maps URLs and site maps into outlines – Converts all URLs into nodes (malleable items)– Mimics the structure of the source pages or sites

• User Interfaces adapt to the context of the Personal Knowledge Base– URLs become thumbnails– Audio and video can be heard/watched– People have profiles, activity feeds and status– Groups have members, activity feeds and status

Normalize the Open Web

http://pokemon.broadbandmechanics.com/~martin/wo2/

Create dynamic structures from the user’s open web data

• Create new kinds of communities made up of people, content and services from different accounts – a mashed up on-the-fly community

• Combines dynamic and static data, keep all sources in sync

• Generates Personal Knowledge Bases

• Dynamic structures can then be rendered into widgets, Facebook apps and OpenSocial apps

Editing a dynamic structure outline

• An outline can represent a group of people inside of a dynamic structure

• College reunion group– Members– Photos– Events– Class statistics

A College Reunion community• Multiple viewpoints on the same data• Normalized accounts can be aggregated into a new structure

Dynamic and static data• Drag friends images into new structure, set what gets updated

Build new structure• Add photos and statistics to create new virtual community

Export/Sync this community anywhere• These new kind of structures can then be output to any other

service, synchronized and kept up to date

Everything will be stored in an Outline

• The outline is the ‘unifying’ element of one’s digital lifestyle

One tool, many functions

• As Director was to multimedia,…so will our Persona Editor be to the Open Web

• General purpose tool for editing one’s personal open mesh

• It’ll enable user’s to:– 1) Edit and maintain their personal knowledge bases– 2) Convert, move, manage and edit open web data– 3) Create new kinds of structures which combine

dynamic and static data– 4) Aggregate ‘on-the-fly’ and edit your personae– 5) Edit Dashboard Outlines (either user’s or entity’s)

Prototype Outliner

http://pokemon.broadbandmechanics.com/~martin/wo2/

UI prototype• Mockup

– http://pokemon.broadbandmechanics.com/~martin/wo2/

Dashboards can be a common notion that can connect users together

• Dashboards can be:– a start page (iGoogle, NetVibes, MyYahoo)– a social network (Facebook, MySpace)– a blog (Wordpress, TypePad)– a meta-aggregator (FriendFeed)– or practically anything else (profile or account page)

• Entities will also have ‘Dashboards’• Each dashboard will have an outline

Dashboard outline schema

• I - Config info on the dashboard• II - ID Hub• III - Social Info• IV - Feeds/Channels• V - Access controls• VI - Content• VII - Media• VIII - Modules• IX - UI elements

Dashboard outlines

• Distributed friending• Distributed access controls• Discover, share, scale• Community ‘shared’ info• Aggregated Groups• Aggregated musical tastes

One’s virtual dashboard travels with them

• Holds all your info• Adapts to the context of the environment

you’re in• Allows you to keep control over all your data