Google+: The Unsocial Network for Marketers

Google+: The Unsocial Network(for marketers)

Presented by: James Svoboda (@Realicity)

Search Snippets #8: The Pro’s Positive Perspective on All Things Google+

July 31, 2013

http://www.mnsearch.org/

http://www.webranking.com/

What is Google+?

James Svoboda Search Snippets #8: All Things Google + @Realicity Download: www.webranking.com/presentation






This Isn’t the Social Network You’re Looking for.




“We want to be a Reflection of the Web.”

Photo credit: Scott Beale




You can’t accurately reflect of what you can’t fully see.




What we post says a lot about us and our interests.




Profiles say a lot about us Personally & Professionally.




Work(ed), Gender, Age and Where We Live(d).




How Can Will They Use Google+ Data for...

Authority - “Expertship”

Influence – Whom influences whom?

Authorship – Beyond the blog

Guest Posting – Expert or Hack?

Link Building – Trusted Source?

Organic Listings – Predicting Clicks

Paid Listings – Predicting Clicks

Display Advertising – Interest Targeting

Remarketing – Interest & Engagement

Reviews –Trust, Location & Authority

Connections – How close are they?

Shares – Public Display of Affection?

+1’s – Global, Local or Tribal?

Multi-Device – Where are you right now?




How Do Your Connections Influence You?




What About Your Local Connections?




Local Reviews by Your Connections.




Google+ Connections Influencing SERPs




Beginning to believe?




Keywords with High Volume + Low Intent = No Ads




Minneapolis = No Ads




Hockey = No Ads




Prince = No Ads



Google+(for marketers)







The #2 “Social” Network (powered by Gmail & YouTube)

Photo credit: Dustn.tv




Grow Your Circles (personal and brand)




Join Communities (personal and brand)




Use Hashtags. #TheyRock




Share Content with Targeted Circles




Share with Communities to Improve Reach




Now Showing: +1’s in Connections Streams




Leave Honest Business Reviews from Yourself




Leave Business Reviews from a Business or Brand Page




Use the Google+ Social Ad Extension for AdWords



Google+(for websites)







Establish rel=Author and rel=Publisher




Add Badges and Icons to Your Sites and Blogs




+1 All The Things!




Rich Snippets (schema.org microdata or open graph)




Google+ Blog Comments (wordpress plugin)



THANK YOU!

Download: www.webranking.com/presentation

James SvobodaVP, MnSearch / CEO, WebRanking

t: @realicitye: [email protected]: www.webranking.com/blog

Visit the Minnesota Search Engine Marketing Association at www.mnsearch.org

http://www.webranking.com/presentation




Technology

Google+: The Unsocial Network for Marketers