Google Services

- Google Analytics- Google Tag Manager

ContentsAnalytics• Understand the full acquisition funnel• Identify roadblocks and common paths with the Behaviour Flow• Segment your audience to find valuable insights• Not Sure of the Right Approach? Test it

Google Tag Manager• Features• Use Cases• Architecture• Demo

Google Analytics

Diving deeper into your app

Understand the full acquisition funnel

• Link Analytics to Google Developer Console

• More specifically, the data encompasses the following:– Google Play traffic sources: Discover how marketing

campaigns and search are driving installs and new users.– Views on Google Play: Understand how your app is being

viewed on Google Play as the result of campaigns and search. – Installs: Installs shows the number of users for each referral

who actually clicked the install link for your app on Google Play.

– New users: Beyond installs, new users shows you how many active users actually launch your application after it’s installed.

Identify roadblocks and common paths with the Behaviour Flow

• Understanding how users move through your app

• With Google Analytics, you can easily spot if a significant percentage of users leave your app during a specific section

Segment your audience to find valuable insights

• unlock deeper insights about what drives your users’ behaviour

• slice and dice your data using segmentation, such as demographics, behaviour, or install date.

• for example, was a recent app update unpopular with users from one geographic area, or were users with a certain device or carrier affected by a bug?

Not Sure of the Right Approach? Test it

• Use Content Experiments in your app to run A/B tests — without needing to update your app.

• Content Experiments uses Google Analytics data to optimize towards your objectives and Google Tag Manager to control the test from the server — so you can test multiple variations of the same app at the same time.

• Experiment results are displayed in Google Analytics reports that summarize all of the key information about your experiment

Google Tag Manager

Features• Dynamic apps with configurable values• Change UI/behavior dynamically• Feature activations with future time

schedules• Rule based behavior based on OS

versions, screen sizes etc.• Previews for testing before publish

Use case examples

Use case examples (contd..)

Architecture

Referenceshttps://support.google.com/analytics/answer/2956981

https://support.google.com/googleplay/android-developer/answer/3389759?hl=en

http://android-developers.blogspot.jp/2013/10/improved-app-insight-by-linking-google.html

https://developers.google.com/tag-manager/android/v4/

THANKS!!!