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Binary Pixel a reputed and well experienced SEO and internet marketing services provider presenting SEO checklist on major search engine algorithm updates. Before start SEO for your website check Binary Pixel's checklist presentation it will helpful to get top rank in search engine.
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Google Major Update
2013-14
2013-14 Changes
From last 2 year changes in search algorithm are not minor, Google Panda and Google Penguin changes affects SERP results.
Internet Marketer must know the dates and effect of changes.
Page Layout
• Page layout algorithm change is the new change by Google.
• It’s also called “top heavy page update”.
• This was a 3rd update of this series, First such change was in Jan2012
• This penalizes sites which have too many ads
Page Layout – 6 Feb 2014
Authorship Shake-up — December 19, 2013
Authorship Shake-up — December 19, 2013
• Disappeared roughly 15% of queries over a period of about a month.
• Authorship is now a hot topic in Industry.
• Total number of clicks increased by 150% chances..
Penguin 2.1
Penguin 2.1 — October 4, 2013
Penguin 2.1 — October 4, 2013
After 4 and half month gap, another Penguin update launched on web. Its a part of data update. Not a major changes.
It affected 0.3% of queries.
Hummingbird
Hummingbird — August 20, 2013
Hummingbird — August 20, 2013
Hummingbird was compared to Caffeine.
It seems a core algorithm update.
Hummingbird gives Google a better understanding of query meaning
Original and engaging content is still king.
It is celebrate its 15th birthday.
Panda Recovery
Panda Recovery — July 18, 2013
Panda Recovery — July 18, 2013
Google confirm a panda update.
It is based on some previous panda penalties.
It was a 2nd chance to remove unnatural links,
"Payday Loan”
"Payday Loan" Update — June 11, 2013
"Payday Loan" Update — June 11, 2013
It was an update on niche topics.
Reduced Sammy results.
Payday targeted loans & porn sites.
Penguin 2.0
Penguin 2.0 — May 22, 2013
Penguin 2.0 — May 22, 2013
This was more precisely targeted to the page level.
This update decreased SERP rankings of those websites that didn’t follow google webmaster guidelines.
Panda
Panda — January 22, 2013
Panda — January 22, 2013
Google announced changes officially first time.
1.2% SERP queries affected.
It was targeted to effect low-quality content websites.
This change was good for original content.
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