Google+ presentation

Google+ Local

An insight into why businesses shoulduse Google+

Google+ Local

The Ruby Marketers

What We Will Cover Today

1.1.Why GoogleWhy Google

2.2.What Business Need To Know About What Business Need To Know About

Google+ LocalGoogle+ Local

3.3.Why Use these FREE Billion Dollar Why Use these FREE Billion Dollar

ToolsTools

4.4. WhatWhat’’s Nexts Next

5.5. Q&AQ&A

What We Will Cover





ToolsTools


5.5. Q&AQ&A

We All Know Google?

Or Do We?

What Is Google?

A Search Engine

Google Is!

Web Developer Notes . com

Not just a Search Engine

The biggest search engine

2nd Biggest Search Engine?

You Tube has become the second largest search engine after

Google, getting 2 billion views a day

Google + Local Mix

A geolocation orientated photo sharing website. Uploaded photos can be accessed as layers in Google Maps & Google Earth

Google + Local Mix

Last In Google + Local Mix

How It Fits Together

Google Facts & Figures

• Google.com online in 1997

• 30 million pages indexed 1998

• 1 billion pages indexed 2000

• 8 billion pages indexed 2004

• 1 trillion pages indexed 2008

• Chrome Browser launched 2008

• Runs over 1 million servers in data centres around the world

• Over 1 billion searches per day

• In 2009 Google profit was $6.5billion

Pages Indexed

In 1998 – In 1998 – 30,000,00030,000,000(30 million)(30 million)

In 1998 – In 1998 – 30,000,00030,000,000(30 million)(30 million)

In 2008 – 1,000,000,000,000

(1 trillion)

In 2008 – 1,000,000,000,000

(1 trillion)

In 2000 – In 2000 – 1,000,000,0001,000,000,000(1 billion)(1 billion)

In 2000 – In 2000 – 1,000,000,0001,000,000,000(1 billion)(1 billion)

So That’s Google?

Google For Business

Google For Education

So That’s Google Then!

Finally

Google Acquisitions

• Applied Semantics (online advertising) - $102m

• Current Communications Group (broadband) - $100m

• Android (mobile software) - $50m

• dMarc Broadcasting (advertising) - $102m

• YouTube - $1.65bn

• Adscape (in-game advertising) - $23m

• DoubleClick (online advertising) - $3.1bn

• FeedBurner (Web feed) - $100m

• Endoxon (mapping) - $28m

In Total 113 acquisitions made since 2001

What Is Google Worth?

Google’s Worth

What This Means For Us!

Even if you have just started in business and your cash flow is

negative

You have access to the online toolbox of the 15th biggest

company!

What We Will Cover

1.1. Why GoogleWhy Google




ToolsTools


5.5. Q&AQ&A

Google Places/Google + Local

What Is Google + Local

Being One of The Pins

for your keywords and industry

in your local area

Old Ways Don’t Work The old ways of being found no longer work, Yellow pages, News Paper Advertisements , Magazines, TV, radio – It just to drive people to find out more about them online find us on

The World’s Gone Mobile

Which Means

People want information FAST

Want To Find You Fast

they make instant decisions

People Look Here

Don’t appear here? don’t expect your phone to ring

What We Will Cover

1.1. Why GoogleWhy Google




ToolsTools


5.5. Q&AQ&A

Google + Local Page

It All Boils Down To Two Main Things

Friends

Your Score/Your Friends

Real Reviews Real People

Google has Created this Billion

Dollar Platform Why Wouldn‘t You Use It?

• Business owners don’t know how to

• It’s too overwhelming• It’s too complicated to understand

• To time consuming • To costly in man hours to implement

• It’s always changing• May not understand it’s importance


Dollar Platform Why Wouldn‘t You Use It?• Business owners don’t know how to • Educate yourself with training like

today some free others paid for, talks and seminars/webinars

• It’s too overwhelming• Take it in bit size chunks don’t need

to do everything at once • It’s too complicated to understand • Start small on one piece, dip your

toe in the water but make a start


Dollar Platform Why Wouldn‘t You Use It?• To time consuming • Hire someone that can shortcut the

learning time • To costly in man hours to implement• Hire Someone to help you • It’s always changing• Keep abreast of changes - get on

someones mailing list, that keeps you updated with relevant information


Dollar Platform Why Wouldn‘t You Use It?

• May not understand it’s importance• Education is key - find out why and

how it will help your business

Benefits – Google + Local

• Pay nothing - can be done for FREE • Get found on Google, increase website traffic• Helps your business stand out amongst the competition• Boost engagement with images and videos • Increase sales with special offers, events and coupons• Pocket bigger profits than the competition• Google + Local listings are indexed and ranked

Google & You

Google & You

What We Will Cover





ToolsTools


5.5. Q&AQ&A

It’s All About Your Circle of Influence Using These Tools

It All Starts With Keywords

It All Starts With Keywords

So How Do You Do It?

Step 1

Step 2

Step 3

Step 4

So How To Do Video?

Why Video?

Citation Sites & Directories

Back Linking

Much, Much More..

Much, Much More..

Remember Why We’re Doing This

Frequently Asked Questions

How can I make the most of my listing on Google?

What if I get a bad review? Can I take it down?

Why isn’t my listing showing up in the search results?

Why is there already a listing for my business?

There Will Be Challenges …

• Building a complete listing (100% score)

• Keeping your listing fresh and up to date

• Acquiring citations from third-party sites

• Soliciting customer reviews

• Getting your listing to appear (in a competitive vertical)

Benefits Check…

• Pay nothing

• Get found on Google, increase website/store traffic

• Help your business stand out amongst the competition

• Learn more about your customers

• Boost engagement with images, videos and events

• Increase sales with special offers and coupons

• Pocket bigger profits than the competition

• Google + Local listings are indexed and ranked

What We Will Cover





ToolsTools


5.5. Q&AQ&A

Questions?

You Can Do It!

• We can help you

• Just ask us for assistance

Technology

Google+ presentation