Embed Size (px)
DESCRIPTION
12 opensocial containers tell their story and answer questions from the audience. With secret guest and newcomer in OpenSocial: AOL!
Citation preview
Meet the Containers
Google I/OMay 28, 2008
Agenda1. Introduction - Patrick Chanezon2. Current Containers:
hi5 - Paul LindneriGoogle - Kevin Tomimeem - Sachin Rekhi MySpace - Max NewbouldOrkut - Manu Rekhi
3. Upcoming containers:A surprise....well, maybe not anymore.. :)LinkedIn - Brandon DuncanNetlog - Pieter De SchepperNing - Jay ParikhYahoo! - Xavier LegrosFriend Connect - Kevin Marks
4. Q&A
OpenSocial overview
74 days old275,000,000 users66,000,000 installs2,000+ apps20,000 developers10,000,000 daily app users
hi5
AfricaCote d'Ivoire Ghana Tunisia
AsiaThailandMongolia
#1 social network in 26 countries:
80M+ registered members40M WW monthly uniques
EuropePortugal Romania GreeceCyprus MaltaAlbaniaMacedoniaLuxembourg
Latin America & CaribbeanMexico Venezuela Costa RicaHonduras Ecuador El SalvadorGuatemala
Peru NicaraguaDominican Republic CubaJamaicaBarbados
hi5 — Truly Global Social Network
15%
25%
30%
20%10
%
hi5 Traffic Across the Globe
hi5 User Demographics
Platform Results
Production launch March 31stFull launch to 100% of users one week later
65 applications at launch647 today in 21 categories
Averaging > 1 million new installs each day10 apps with > 1 million installs, 8 more with > 500k installsTop apps getting > 1 million daily canvas views
Over 6m daily canvas views
53% of active users have at least one application installedActive users average ~3 apps on every profile, with as many as 23
Production Shindig Stats
Currently 42 API/Shindig servers Over 30 billion requests in the last 30 daysServers processing on average 200 req/s, 4-500 possibleOverall Traffic peak > 10k req/s
Significant efforts invested in making shindig work well with caching in the browser and on Akamai.Learnings contributed back to Community
Coming Soon!
Volunteer Translation system for hi5.com and OpenSocial Apps.
Beta version of 0.8 todayhttp://sandbox.hi5.com/Allow devs to test with production/beta gadget server
Extending REST APIMessaging, More...
OpenID ProviderOAuthFriendConnect
iGoogleGoogle's Personalized Homepage
Each page is as unique as the person who creates itPrivate page focused on contentThe original home of gadgets
iGoogle UsersTens of millions worldwideOne of Google's fastest growing products the past two years50% in the US and 50% outside
Supported Languages and Countrieshttp://code.google.com/apis/igoogle/docs/i18n.html
iGoogle
iGoogleAds
Any provider, only in the canvas viewSoliciting feedback from users
Updates5 per user per dayTest with the sandbox developer tools
Notifications (requestSendMessage)10 per user per dayComing to the sandbox
iGoogleSandbox Progress and Roadmap
4/21: Sandbox launched5/19: UI improvements pushed to sandboxComing soon: Updates to the Themes APIAs available: OpenSocial API updates
Consumer Release PlanJune: Canvas view and updated UI Later this summer: OpenSocial, Updates, NotificationsMore details as we approach releases
iGoogleSign-up for the Sandbox
http://www.google.com/ig/sandboxStay up-to-date
http://igoogledeveloper.blogspot.comFeedback and Discussion
http://groups.google.com/group/Google-Gadgets-APIChat on IRC
irc.freenode.com#opensocial
imeemimeem is the leading social network where users can discover, interact and express themselves with media, including music, video and photos.
Audience• Third largest social network in the US (comScore, Quantcast)• 24 million unique users each month to imeem.com
Personal Expression through Music and Media• Upload unlimited amounts of music, video and photos to customizable user profiles• Free on-demand and interactive streaming• Create custom playlists (music, video and photo)• Connect with fans with similar media tastes• Embeddable playlist widgets for any third party site (Facebook, Friendster)
imeem Media Platform
Developer Homehttp://www.imeem.com/developers
Developer Documentationhttp://www.imeem.com/developers/documentation
Developer Forumshttp://www.imeem.com/groups/zJqqiqve/forums
Developer Bloghttp://groups.imeem.com/zJqqiqve/blogs
MySpaceOverview
OpenSocial on MySpace – now 7 months old, soft-launched back in FebruarySupporting REST APIs – over a year old#1 social network in the US (source: Nielsen)110+ million active users12% of all Internet minutes are spent on MySpace (source: business week)Not just the 14-25 market, 45% of users are over 35, 40% of all mothers in US have profiles (source: business week, 5/21/2008)Twice the size of nearest competitor (source: Media Metrix / comScore)MDP supports 24 languages currently
MySpacePlatform Status
Currently moving towards OpenSocial 0.8Application Communication Channel debuting soon – Invites, Notifications, Custom Activities and more!
requestShareAppActivities
Encouraging a shift in apps, from fun and whimsical to useful and valuable – lengthen application usage life span and increase user engagementMajor focus on scaling and performanceRelease notes with each buildIncreasing transparency into forthcoming features
What’s coming? Remote container package to run apps on remote domains with full functionalityClient libraries (AS3, .Net)OpenSource Add-Ons
UI Widgets - FriendPickersJS Libs - Commonly used OS/MySpace bits
MySpaceHigh Level Stats (as of 5/23/08)14,425,894 application installs1400 applications created10,289 average installs for an application 57,804 approved developer accountsToo many caffeinated drinks to count
MySpaceFostering the Ecosystem
All groups in MySpace Developer Platform actively monitoring channelsDeveloper Site and Forums – http://developer.myspace.comIRC – irc.freenode.net #myspacedevEmail – [email protected] – MySpaceDevTeamDevJams – Range in length from 2-8 hours, devs bring their laptops and get first hand instruction and help from MDP team members
Recent DevJams – Mexico City, Beijing, Tokyo, Seoul, London, Berlin, Seattle, Stockholm, San FranciscoUpcoming DevJams - UK, Italy, France, Russia
Free Application Press ReleasesApply at [email protected]
Editorial Picks in Featured Apps
MySpacePolicy and Guidelines
Finely tuning application guidelines and terms of service to best fit our user’s experience (most recent changes were personally done by Tom!)
That’s right - We don’t allow 'incentivizing' viral methodsViral methods require user action and are modally blocking (1 per action only)
Manual review process in full effect to catch contextual and obfuscated violations (CSRF, Adult/Offensive Material)100% monetization of canvas view goes to developer
MySpaceOpenSocial Extensions - MyOpenSpace
VideosPhotosPhoto AlbumsBlogCommentsProfileBulletinsIndicators (new messages, notifications, invites, etc)MoodStatusFriendshipMore to come!
Orkut: Stats
11th largest website in the world (source: Alexa)>60M active users (source: Comscore)Significant presence globally. Dominant in Brazil and IndiaOpenSocial Stats:
OpenSocial available to ~50% of usersDirectory contains 120+ applicationsMillions of apps installed
Orkut: OS TimelineTo Date....November - Sandbox launchedDecember - v0.6January - v0.7March - Limited releaseApril thru May - Launch to ~50% of all orkut users
Coming soon.....June - Complete rollout to all usersQ3- Release support for v0.8
Orkut: OpenSource Foundations
Shindig Gadget rendering service
Tens of millions requests per day for Orkut Active communityHome of the reference implementations
In the works....Harmonized RESTful API & OpenSocial JSOAuth services for gadgetsBetter security through Caja
We do minimal customizationQuickly replacing lots of custom code
Orkut - Developer communication
Reference (code.google.com/apis/orkut)Blog (orkutdeveloper.blogspot.com)Forum (groups.google.com/group/opensocial-orkut)
RecommendationsLatency - Less than 5 seconds on the canvas and less than 2 seconds on the profileSecurity - Use signed makeRequest calls and escape all info entered by the user (including profile fields!)Respect the user - No auto-play, auto-activities, or sharing information
LinkedIn is the leading network for experienced professionals
>22 million membersFastest growing social network: 361% YOY (source Nielsen)9 million unique users visit each month (source Nielsen)Representation at the Executive-level from all Fortune 500 companiesAverage household income $140,000 (source NY Times)
Our Philosophy
LinkedIn serves a community of professionalsOur members want productivity apps, tools to assist in their professional livesThis leads us down a different path than other containersLeverage our proven monetization model to provide a compelling business opportunity for developers
LinkedIn OpenSocial Platform
Built on Shindig (currently spec level 0.7)Leveraging existing LinkedIn RESTful APIsSupport RESTful server-to-server callsSandbox available for partners Q2Public launch Q3Several key launch partners have committed to date
Partners
Currently selecting partnersCriteria: productivity apps, extend professional profile, targeted verticals, etc.We will open up over time as we build experience and support infrastructureInterested developers may contact us now:[email protected]
What is Provided
Home, Profile, and Canvas viewsAccess to User Profile & Connection dataAccess to 1-1 messagingPost to Network Updates feedLinkedIn Extensions:Expose degree distance in Person objectExpose number of connections in Person object
THE NETLOG USERBASE
More than 35,000,000 membersMore than 35,000,000 unique monthly visitorsMore than 4,000,000,000 pageviews/monthAlexa Top-100 / ComScore Europe Top-10 rankingMore than 20 languagesMore than 20 countriesMarket leader or challenger in most European countries
Our philosophy?USER IS KING
Our goal?QUALITY APPS
We’ll whitelist apps, because ...we dislike autoplay (in profile view)no ads on “profile” viewno spam apps
Localisation & translationWe can help you!
OUR GUIDELINES
APPLICATION ECOSYSTEM
App integrates with the user throughblog, photos & videos (developer powered)to eg. inform about upcoming releases
Direct communication with app-usersimprove usage and poll dedicated users
CREDITS ECONOMY
Your app can charge creditsper install / certain actions / timeframe
Payout of 65% of net revenue of your app’s credits Based on credits exchange rate
One of the features of the Netlog OpenSocial extension
ROADMAP
Now: OpenSocial Sandbox publicJune 5th: Deadline first applicationsJune 9th: Soft launch on English distributionJune 23rd: Full launch on English distribution
Shortly after: other distributions
[email protected]/go/developer
Ning
Ning is a mainstream Internet service
for creating your own social network for anything.
OpenSocial on NingGadgets can run on 285,000+ social networks that reach over 27M uniques per monthMembers can add Gadgets to their profile pages and – uniquely – the social networksGadgets can take advantage of Ning’s viral features to quickly spread across both users and networks
OpenSocial Status on NingLive in production with OpenSocial 0.5 since Nov 2nd0.7 support expected in late-JuneLook for announcement details on http://blog.ning.com
“My Page”Gadgets help members express themselves with more personalization and customizationGadgets can be added to Profile Pages, just like any other Ning feature
CanvasThe Canvas View provides Gadgets with a full page view within the networkThis additional space lets the Gadget expose more functionality and content to members
Yahoo!
Yahoo! Open Strategy&
Open Social
Why Yahoo!600M UU10B relationships180B page views
#1 in 7 verticals
Yahoo! Open Strategy
Yahoo! Social Technologies
Yahoo! Application Platform
Yahoo! Social Technologies
Social Directory:User data + connections
Updates Presence
Yahoo! Social Technologies
Social Directory Updates Presence
Yahoo! Application Platform
Yahoo! Application Platform
App = bundle of views Small view and Full page view Search Monkey available now
OpenSocial in full page view Working on 0.7 spec
Development choices
Yahoo! Application PlatformDevelopment choices:
Developer hosted
Yahoo! hostedSimplePHPHTML + JS + YML
Yahoo! Application platform
Yahoo! Application platform
Yahoo! Application platform
Yahoo! Open Strategy
Open for Innovation
Developers Welcome
Google Friend Connect
Google Friend ConnectUsers
... more ways to do more things with my friends
Site owners... more (and more engaged) traffic for my site
App developers... more reach for my apps
http://google.com/friendconnect/sign up for the preview release
ingridmichaelson.com
bibleapps.com
my blog
Q&A
