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Where to Now? The Digital Reality & The Road Ahead�
François Gilson March 21 2013
Google Confidential and Proprietary 2 2
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/10
100y
x3 x2
<innovation>
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Google those words: Peter Diamandis (abundance is our future)
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MEME
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MOVIE
Why is Google launching all these ?
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Who remember WANG?
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Slide on G business model / Adwords
What is Google business success ?
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search is only at the beginning
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This is all about the end user’s preferences
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1. On the spot 2. Images 3. Voice 4. Knowledge 5. Predictive
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1. On the spot
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2. Image
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3. Voice
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Voice search is increasingly popular
>25%
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4. Knowledge
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Multi devices world
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Today’s reality
2 in 3 Retail buyers in Europe Research Online before buying either On- or Offline
Over 90% of Multi-Channel buyers use Search on their path to purchase
Source: Consumer Commerce Barometer 2012. http://europa.eu/rapid/press-release_IP-12-10_en.htm
Over 90% of European Retail sales still occur offline, but reaching 75% in 2015
Getting ready for the 5th screen …
Source: Consumer Commerce Barometer (TNS, IAB & Google) 2012
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social
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The Social Ecosystem?
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nonsense!
Google Confidential and Proprietary 29 29 c
The Social Ecosystem is crowded. Very.
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loads of social interaction
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The Social Spine that underpins & strengthens all of Google
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500M+ Google+ users
240M+ taking social actions across Google
A global community, with growing engagement
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Surface Endorsements at the Right Time & Place
Web Marketing | Deluxe.com www.deluxe.com Small business: Maximize your online presence with Deluxe!
Kari Clark, Christian Oestlien, Chris Vennard and150 other people +1’d this page
sites
display
YouTube
offline mobile
search
g+ page
Google’s Social Spine Sandra Robles, Kari Clark, Daniel
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5. predictive search
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Personal, Social, Local, Mobile
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Personal, Social, Local, Mobile
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What if we put all 5 elements in one device?
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shipped!
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In the morning In the evening for next day
Low priority
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During commute When there is predicted next place
When there is a local search Hotel/Airport when traveling
Normal priority
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Given interest in a team: Day of game During game After game
Low priority
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There’s a whole lot more coming
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project chauffeur
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Because…
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Fact #1
Consumers connect at any time, from anywhere, using a variety of devices
Their behaviors – and their expectations - adapt to the new digital reality…
Smartphones sales blew past desktop sales
Google Confidential and Proprietary
Our Mobile Planet in Belgium (May 2012)
57
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Fact #2
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27% x €4 billion =
€1+ billion
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Fact #3
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Data (ROI) beat opinion
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THANK YOU