Google for Nonprofits

Overview of the morning

● 9:30 - introductions, welcome, setting up Google accounts ● 9:50 - brainstorming in Google● 10:00 - overview of all Google products

○ hands-on with Google Analytics○ hands-on with Google Forms

● 11:15 - break● 11:20 - exclusive Google products for nonprofits● 11:50 - evaluation surveys / the end

Introductions

Stephen Eggers, Elissa Thomas, Abby NafzigerHandsOn Tech AmeriCorp VISTAServing at NPower NWvistastaff@npowernw.org

Introductions

NameOrganization

My favorite Google product or service is ____________

The Google product that I know the least about is ____________

Getting a Google Account

We'll be demonstrating tools and providing hands-on training.

If you don't have a Google Account, create one here:

accounts.google.com/signup

Brainstorming

In the Google Doc "Brainstorming Google For Nonprofits" write down:

● Topics you'd like us to cover● Any questions you have

Overview of Google Products

Our Favorite Google Products

Google Analytics

Hands on with Google Analytics1. Sign out of your current account2. Go to google.com/analytics3. Sign in with:

○ username: ------------ ○ password: ------------

● How many visitors were there in the last month (April)?● What was the most popular page in December 2011?● How many people visit the site coming from a search

engine (Google, Yahoo, Bing, etc) last month (April) ?● How many people visit the site on a mobile device (phone

or tablet) last month (April)

Questions:

Google Webmaster tools

Google Sites

Google Forms

Hands on with Google Forms

1. Go to google.com/docs2. Create a new Form

● Create a short (3 questions) survey form for your volunteers, donors, or constituents

● Email the link to the form to the person sitting next to you● If you receive a link, please answer the questions● Look at the results

Activity:

Fusion table

5 minute break

Meet back at 11:23image by roboppy (flickr)

Exclusive Products for Nonprofits

Eligibility for Google for Nonprofits

Organizations must:● Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue

Service● Acknowledge and agree to the application's required certifications regarding

nondiscrimination and donation receipt and use.

These organizations are NOT eligible:● Governmental entities and organizations● Hospitals and health care organizations● Schools, childcare centers, academic institutions, and universities (philanthropic

arms of educational organizations are eligible). To learn more about Google's programs for educational institutions, visit Google in Education.

Description of the Application Process

Fine text: Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not subject to external review.

Example of Google Grants (AdWords)

Google Grants (AdWords)

● Google Grants AdWords accounts have a daily budget set to $329 dollars, which is equivalent to about $10,000 per month of advertising on Google.com

● This is a big deal● Easy to set up, but the more time you spend on it the

better you can fine-tune it and get better results● At the very least, set it up!

YouTube for Nonprofits

Google Apps

● Custom email: ethomas@saveallthecats.org● Email access through any web browser or smartphone● Easy to add / delete / manage users● Instant message, call, or video chat over the internet

with your staff● View and share calendars● Google Documents

○ Collaborate real time editing word documents○ Spreadsheets (like Excel)○ Presentations (such as this one)

● Free if you have less than 3,000 users● If this is right for your organization, this can be a game

changer!

Google Apps

Resources

● Google for Nonprofits ○ how to apply, application process○ exclusive Google products for nonprofits

● YouTube for Good - Step by step guide specific to nonprofits● NTEN's Reports● NPower Northwest's Knowledge Center

Any questions?

Is that it?!

photo by http://www.flickr.com/photos/plasticrevolver/164351244/