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For More Information visit; http://www.180fusion.com 1.877.321.4180 [email protected] 180Fusion and Google got together at Google HQ to discuss paid search strategies and new technology.
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Google Confidential and Proprietary 2 Google Confidential and Proprietary 2
Google Confidential and Proprietary 3 Google Confidential and Proprietary 3
Agenda
Ø Introductions
Ø What matters: key trends and changes in today’s consumer behavior
Ø 180Fusion strategies to win customers in the moments that matter
Ø Q & A
Google Confidential and Proprietary 4 Google Confidential and Proprietary 4
Google, Channel Sales
Marketing Discussion
Heather Wilburn – Business Development Manager
• Educate clients on Google’s ever-growing suite of offerings • Promote Search, Mobile, Display, YouTube as aligned with client
business needs • Support clients in growing new business
Business Objectives for Clients:
• Joined Google in 2002 as founding member of AdWords advertising program
• Initially managed SMB client relationships with a focus on developing advanced online strategies
• Currently managing high profile agency partnerships for increased adoption of, and success with, Google advertising solutions
Bio:
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180Fusion
Marketing Discussion
Scott Cohen – CEO
• Increase sales, general qualified leads, build brand awareness by driving qualified traffic in profitable way
• Successfully leverage PPC, SEO, Social Media Marketing, Conversion Optimization
• Support overall strategy for online client growth
Business Objectives for Clients:
• Industry veteran with 17+ years in software and internet sector • Responsible for overall vision and strategy for 180Fusion • Recognized Thought Leader in internet marketing • Successfully supported Fortune 500 executives to SMB market on
global marketing initiatives • On the Board of Directors of Non Profit and privately held technology
companies
Bio:
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how do you move people when it matters
most?
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Hasn’t changed WHAT MATTERS TO
PEOPLE
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EXPRESS OURSELVES 4 out of 10 people repost photos or videos online
EXPLORE OUR INTERESTS Americans spend more time online than watching TV
FEEL CONNECTED We check our phones 150x per day
What’s changed are the ways
WE LIVE WHAT MATTERS
(sources: Time Magazine, the Wireless Issue, Aug ’12; (Pew Research Center Sept ‘12; eMarketer July, ‘13)
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BRANDS CAN
MATTER More than ever
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MOVE PEOPLE At the moments that matter
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UNCOVER INSIGHTS ABOUT
WHAT MOVES PEOPLE The Knowledge Graph
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MOVE PEOPLE TO CARE
AND REMEMBER With seamless storytelling
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“IT’S NO LONGER A LEVEL PLAYING FIELD. TELEVISION COMMERCIALS ARE BEING
BEATEN…BY FILMS MADE WITH THE COMPLETE FREEDOM AFFORDED BY THE
INTERNET” Jason Stone, The Guardian
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DOVE Real Beauty
Move people to care & remember through
SEAMLESS STORYTELLING
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MOVE PEOPLE TO
PARTICIPATE With choice
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“IF YOU DROP THE IDEA OF AMBUSHING PEOPLE’S ATTENTION…AND INSTEAD ASK THEM TO VIEW BY INVITATION, YOU CAN
SHARE AN IDEA.” Chris Anderson, Curator, TED
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LG So Real it’s Scary
Move people to participate by giving them a
CHOICE
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CONVERSATION Move the Global
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Credit Cards
Mobile Handset
Manufactures
Luxury Automotive
Cosmetics
10% 6% 4% 2% Incremental sales lift
20% 13% 24% 14% Recommended Google spend as a % of total media budget
Auto Insuranc
e
16%
23%
Media Mix Models across five verticals run by market share partners. Source: The modeling period spans from Feb 2009 to Sep 2012
MOVE YOUR BRAND And your business
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There’s a simple way to think about this
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Always there
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Across the whole web
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Midnight 3am 6am 9am 12pm 3pm 6pm 9pm
On all devices, at all times of day
Google internal, 2013 AT&T Nielsen, Clickstream Study, 2010
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Always relevant
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Relevant to intent
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Relevant to device
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Google Confidential and Proprietary 29
Google Confidential and Proprietary
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Relevant to time of day
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Relevant to content
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Re-engage with visitors who’ve shown an interest in your products or services
of people who visit a website leave without completing the actions marketers want them to take
96%
of people abandon their shopping cart without completing a purchase
70% Your Ad
Your Site X -
Relevant to behavior
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Always optimized
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Attribute, evaluate and optimize the whole customer journey
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180Fusion and Google helps you complete the picture
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how do you move people when it matters
most?
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Search
Video
Mobile
Offers
Local
Site
Display 300 x 250
How to Manage Digital Marketing Effectively?
Social
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180Fusion partnership has historically…
Increased Account Performance
Increased Customer Satisfaction
Decreased Advertiser Churn
Enhanced Google Customer Service
Expanded Advertising Product Mix
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Google Confidential and Proprietary 39 Google Confidential and Proprietary 39 39 Google confidential
Jump in!
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Stick around to find out who won!
Google Battery pack (3)
Google Chromebook (1)
$500 from 180Fusion towards Adwords PPC management (1)
Drawing will be held at the conclusion of the presentation
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Thank You!