Google Analytics Joomla Chicago 200905

Copyright ©2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.

On Line, On Message,On the Money withGoogle Analytics

Presented by: Avery Cohen - Metrist Partners May 1, 2009


Today’s ObjectivesMaking your web site deliver for you and your customers Identify your business goals and develop a strategy

for online marketing that will meet those goals Evaluate content and calls-to-action based on those

goals Implement Google Analytics in your CMS Use Google Analytics to gain insights into how to

better meet your business goals Use Google Analytics to gain insights into Search

Engine Optimization for your web site


Is your website a slacker?


Setting Goals

Goals Jan Feb MarRevenueProfit

% from web

Number ofTransactions

Avg Transaction Value

% Transactions over $100

New CustomersReturning Customers

Email List SizeNew Email Registrations


Getting to Actionable

Steps to “conversions” Visits the web site Views more than one page Reaches specific “value-add” content Opts in for email Fills out a “contact” form Makes a phone call Makes a purchase


Tools for an Online Strategy

Online = Interactive

Email Web Site

Social Media

Mobile / text

Search,Blogs

& Public

Relations


Conversion Rates


Setting Goals in Google Analytics

1

2

3


Tracking Goals in Google Analytics


Conversion Rate


What do you want to be known for?


A Brand is NOT a Logo

A Brand is an Experience


Experience = Strong Call to Action



Experience = Content


What do your customers want?


How do people find you?


Content


Bounce Rate


Referral Sources


Example Site CMS Expo


CMS Expo Site Activity


CMS Expo Site Activity


CMS Expo Visitors


CMS Expo Visitors


Traffic Sources


Paid vs “Organic” Search






Other Reports of Interest

Top Landing Pages Sources and Keywords

Top Content Details Navigation Summary

Site Overlay


Site Optimization

Focus on conversions Views more than one page Reaches specific “value-add” content Opts in for email Fills out a “contact” form Makes a phone call Makes a purchase

Segment and test


CMS Expo Registration

4100 on conference page (30.6% of 13,400)

410 on registration page (10%) 130 to paypal (25%)


Google Analytics Funnel Report


Google Analytics Advanced Topics

Tracking Offsite Links Tracking Email Excluding your people

Your CMS will handle much of this


Joomla Extensionssh404SEF http://extensions.siliana.com/en/

sh404SEF-and-url-rewriting/sh404SEF-Joomla-SEF-URL-without-URL-rewriting-or-.htaccess.html

JoomlaGAtor http://extensions.joomla.org/extensions/site-management/site-analytics/3356/detailsJoomlaGAtor tracks offsite

links and downloads of PDFs and other media files. Does

not track button click events.


Setting Goals

Month Goals Plan Actual +/-RevenueProfit

% from web

Number ofTransactions

Avg Transaction Value

% Transactions over $100

New CustomersReturning Customers

Email List SizeNew Email Registrations


Tracking KPIs

Key Performance Indicators (KPIs) Baseline – previous year ± special events Set goals Track results Evaluate based on goals and trends Take action!


Recommendations for CMS Expo Track Sign-Ups (Email, RSS) as Goals More Outbound Communication

Track Visits from Email (URL Campaign Tagging) Send More Emails Update RSS Feed

Reach Out to the Drupal Community Improve Internal Linking Optimize for Search Keywords

Drupal, Alfresco, Joomla! Learn, training, conference

Evaluate & Optimize Paid Search Campaign


Thank You

Metrist Partners2525 N. Elston Ave.Suite D230Chicago, Illinois

60647

847-926-8280

Avery [email protected]@averycohenhttp://

www.metristpartners.com

mailto:[email protected]

http://www.metristpartners.com/

http://www.metristpartners.com/

Technology

Google Analytics Joomla Chicago 200905