GOOGLE ANALYTICS

ADVANTAGES.

55% of the 10,000 Most Popular sites use Google Analytics

Source: http://techcrunch.com/2012/04/12/google-analytics-officially-at-10m/

Easy to integrate with your website

Why Google Analytics is Popular?

1

2

3

4

Easy to read reports

Numerous benefits & advantages

This deck discusses some of them

• Uncover channels that trigger visitors to your website

• Visits from search engines (just like Google, Bing or Yahoo

– Search traffic)

• Visits that come from other websites (Referral traffic)

• Users directly typing in your website URL in their browsers

(Direct traffic)

• Visits from affiliates, ads etc., (Campaigns)

VISITOR SOURCES

Learn more about

various traffic Types &

Sources; Click here

• Discover a broad range of visitor activity in your website that

are easy to understand and act upon

• Some of the metrics include:

• Pageviews

• Time spent on site

• Entry and Exit paths

• Bounce rate

VISITOR ACTIVITY

Learn Basic Google

Analytics Reports &

Metrics; Click here

• Uncover geographies at city level, from where your website

receive visitors – be it New York, Coimbatore or Sydney

• Check if you reach the ‘right’ audience and ‘right’ geography

VISITOR LOCATION

• Measure macro events that contribute to your business

• Examples:

• Measuring the number of brochure downloads

• Tracking the number of contact form submissions

• Defining and Measure goals is SUPER-IMPORTANT for

B2B websites

TRACK YOUR WEBSITE GOALS

• Measure the sales you receive from your website

• You will be able to track the following details that are highly

important for your business:

• Sources that trigger ‘converting’ visits

• Number of conversions (transactions)

• Average Order Value

• Products that sell

MEASURE SALES

• Identify LIVE, real-time numbers through Google Analytics:

• Number of visitors

• Visitor locations

• Sources of visits

• Pages they are in NOW

• Have some fun

REAL-TIME METRICS

• Decide if you want to create a dedicated mobile app with

some help from Google Analytics

• Learn Number of Visitors from Mobile, Device they use and

the Mobile Platform (Android, iOS etc.,)

MOBILE VISITS

• Standard reports in Google Analytics are adequate for a

typical SMB website

• Advanced reports can be configured which will allow you to

see needles in hay stack.

• Google Analytics is highly configurable

CUSTOM REPORTS

• No further explanation .

FREE OF COST

Submit your Digital

Marketing Articles

Promote your digital

marketing Skills & Services

Send your articles, company

details & Case studies

http://meltpress.com/submit-articles/

BY PRADEEP GOVINDARAJU .

@pradeepg