Web Metrics Made Easy

Seminar29 February 2012

#CCwebmetrics

www.charitycomms.org.uk

Getting more from

Google Analytics

Seamus Morley Find50 Marketing

www.find50-marketing.co.uk

Twitter: @find50

Advanced Segments

• Where do visitors come from ?

– Organic/SocialMedia/Grant PPC, Display Ads...

• Where did they go on the site ?

– Top Pages/Site Sections/Return Visits

• What did they complete?

– Downloads/SignUps/

beware site-wide averages

Goals Measuring Success

Ecommerce Site > £/£/£

Content Site > `more visits

staying longer`

> Time on Site/

> BRate/PagesVisit

> Market Share ?

Multi-Channel Funnels – who contributed ?

GA - GOALS

Multi-Channel Funnels

Intelligence Events

• `Unknown

unknowns`

• Custom

• Automatic

GA - Three key features

• Advanced Segments

• Goals

• Intelligence Events

• Actionable data

• Measuring site success

• Find `unknown unknowns`

For more follow me on Twitter:@find50.

First 3 new followers will get a free web

site review/ consultation.

Presentation plus notes available at:

www.find50-marketing.co.uk

Comments/feedback welcome at:

seamus@find50-marketing.co.uk