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Google Advanced & More: The 8- fold Path to Web Searching Power* Patricia F. Anderson October 18, 2007 [email protected] http://www.umich.edu/~pfa/pro/8fold/ © 2007 Regents of the University of Michigan. All rights reserved. * more of what you want, less of what you don’t

Google Advanced and More

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Advanced searching, RSS feeds, and introduction to Web 2.0 and social technology for second year medical students.

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Page 1: Google Advanced and More

Google Advanced & More: The 8-fold Path to Web Searching

Power*

Patricia F. AndersonOctober 18, 2007

[email protected]

http://www.umich.edu/~pfa/pro/8fold/

© 2007 Regents of the University of Michigan. All rights reserved.

* more of what you want, less of what you don’t

Page 2: Google Advanced and More

Power Searching on the Web: Tips Quotation marks OR Parentheses Limit by site Limit by filetype + (plus sign) - (minus sign) ~ (tilde sign)

Page 3: Google Advanced and More

Power Searching on the Web: Tips Quotation marks = Phrase

searching OR = Concept groupings Parentheses = Multiple

concept groups Limit by site Limit by filetype + (plus sign) = Stopword

searching - (minus sign) = Exclude ~ (tilde sign) = Thesaurus or

synonym searching

Page 4: Google Advanced and More

Tip 1: Quotation marks for Phrase Searching This is most useful when the words to be

searched are not very specific, have different meanings in various subject areas, when having the words adjacent to each other changes the meaning, or when it is important that the same word is repeated. Which works best?

catscratch fever “catscratch fever” breast cancer “breast cancer”

Page 5: Google Advanced and More

Tip 1: Phrase Searching

Results have fewer false positives.

Page 6: Google Advanced and More

Tip 2: OR

Use this when you want any of the terms, not all of the terms. Be sure to capitalize the word “or” so Google does not ignore it. Include British and alternate spellings. Child OR children OR youth OR teen OR kids Celiac OR coeliac hemangioma OR haemangioma OR "angioma

cavernosum" OR "strawberry mark" OR "stork bite" OR storkbite OR "red birthmarks" OR "birthmarks red"

Page 7: Google Advanced and More

Tip 2: Boolean OR

Results have fewer false negatives.

Page 8: Google Advanced and More

Tip 3: Concept group searching with parentheses Useful to group terms that should be

processed together, at the same time and in the same way in the search, but which you want to combine with another concept or term. Question: Do sports drinks erode the teeth?

Concept 1 = “sports drinks” Concept 2 = “teeth” Concept 3 = “erosion”

Page 9: Google Advanced and More

Tip 3: Concept group searching with parentheses Note: This is most useful with complex questions,

questions with many separate concepts, for which initial simple searches provide erratic quality results.

EXAMPLE: Question: Do sports drinks erode the teeth?

Concept 1 Terms = "sports drinks" OR gatorade OR "isotonic solutions"

Concept 2 Terms = dental OR dentistry OR tooth OR teeth Concept 3 = erode OR erosion OR erosive OR "tooth wear” OR

caries

Page 10: Google Advanced and More

Tip 3: Concept group searching with parentheses Question: Do sports drinks erode the teeth?

Concept 1 Terms = "sports drinks" OR gatorade OR "isotonic solutions" Concept 2 Terms = dental OR dentistry OR tooth OR teeth Concept 3 = erode OR erosion OR erosive OR "tooth wear” OR caries

Can you put all those terms on one line like this? "sports drinks" OR gatorade OR "isotonic solutions" dental OR dentistry

OR tooth OR teeth erode OR erosion OR erosive OR "tooth wear” OR caries

NO!!! There are three different ideas here. If you try this, you will get strange (& probably useless) results because Google won’t be able to tell them apart.

Can you search each group separately, and then tell Google to mix and match the results of the 3 searches? I wish, but not yet.

Page 11: Google Advanced and More

Tip 3: Concept group searching with parentheses So what can you do? This -- collect each group of terms

by placing parentheses around them to show the beginning and end of a single concept group.

Question: Do sports drinks erode the teeth? Concept 1 Terms = ("sports drinks" OR gatorade OR

"isotonic solutions”) Concept 2 Terms = (dental OR dentistry OR tooth OR teeth) Concept 3 = (erode OR erosion OR erosive OR "tooth wear”

OR caries) Becomes this:

("sports drinks" OR gatorade OR "isotonic solutions") (erosion OR erosive OR "tooth wear") (dental OR dentistry OR tooth OR teeth)

Page 12: Google Advanced and More

Tip 3: Concept group searching with parentheses ("sports drinks" OR gatorade OR "isotonic solutions")

(erosion OR erosive OR "tooth wear") (dental OR dentistry OR tooth OR teeth)

Page 13: Google Advanced and More

Tip 3: Concept group searching with parentheses Note: You can use parentheses embedded within

parentheses to describe complex concepts or streamline the use of repeated terms. “baby bottle tooth decay” OR ((“tooth decay” OR caries”)

(“baby bottle” OR “early childhood” OR nursing OR milk OR bbtd OR ecc OR toddler))

Page 14: Google Advanced and More

Tip 4: Limit by site

This is useful when you want to control the quality of the search results, when you know a site that is likely to have what you need, and also when you want to find again a known document. Want government reports on oral health?

"oral health" site:gov Want board review resources from the ADA, but without using

their site search engine? (“national boards” OR “board review”) site:ada.org

Remember a patient guide but not what organization released it? (mouthguards OR “mouth guards”) site:.org

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Tip 4: Limit by site

(amoxil OR amoxicillin OR trimox or "clavulanate potassium") site:fda.gov

Page 16: Google Advanced and More

Tip 4: Limit by site - inurl variant needlestick (guidelines OR protocol OR

"adverse event" OR "critical incident") inurl:med

Page 17: Google Advanced and More

Tip 5: Limit by filetype Especially useful when you have reason to

suspect that the answer you need will be in a certain format, such as white papers, presentations, technical standards, and scholarly articles. diabetes diagnosis filetype:pdf "conscious sedation" ("chloral hydrate" OR

diazepam OR midazolam) filetype:pdf prevention (“skin cancer” OR “skin neoplasm”)

filetype:ppt

Page 18: Google Advanced and More

Tip 5: Limit by filetype (“oral hygiene” OR “oral prophylaxis”)

filetype:ppt

Page 19: Google Advanced and More

Tip 6: + (plus sign) = stopword search Use the plus sign to force the inclusion

of stop words. Which works best?

type i diabetes type +i diabetes "type i diabetes" "diabetes type i"

Use this to search foreign words with diacritics exactly as spelled. Émail fragile compared to +émail fragile

Page 20: Google Advanced and More

Tip 6: + (plus sign) = stopword search Émail fragile compared to +émail fragile

(phrase means “fragile enamel” in French)

Page 21: Google Advanced and More

Tip 7: - (minus sign)

Use the minus sign to exclude terms from results when there is a clustering of irrelevant results. This is most useful when you are new to searching a topic. breast cancer -xxx -porn -pornography -paid “birth defect” support -teens -youth -parents -child find doctor -site:.com

Page 22: Google Advanced and More

Tip 7: - (minus sign)

Demo of effectiveness of quick and dirty porn filter: tongue cancer -xxx -porn -pornography Results without filter = 1,530,000; with filter =

858,000

Page 23: Google Advanced and More

Tip 8: ~ (tilde sign)

Searches the selected term in thesaurus-mode (Google only). Results include a variety of related terms.

~child dental visits

Page 24: Google Advanced and More

Tip 8: ~ (tilde sign)

Searches the selected term in thesaurus-mode (Google only). Results include a variety of related terms.

cancer survivor or ~cancer survivor

Page 25: Google Advanced and More

More Search Strategy Tips Compare results from multiple search

engines Use advanced search features Use concept and term suggestions Use reviewed search results/links Use special search engine features

Page 26: Google Advanced and More

More Google

Google More Includes images, news, blogs, video, maps,

patents, and a lot more. Complex searches done in main Google will

usually repeat if you click on the button for the other service.

For special attention: Google Scholar: http://scholar.google.com Google Reader: http://reader.google.com

Page 27: Google Advanced and More

More Google

For special attention: Google Scholar:

http://scholar.google.com

Google Reader: http://reader.google.com

Page 28: Google Advanced and More

Google Scholar

Screenshot of Google Scholar homepage

Page 29: Google Advanced and More

Google Scholar: Preferences Remember to customize your Google Scholar

preferences.

Page 30: Google Advanced and More

Google Scholar: Preferences: Libraries Set your preferences to find out if something

is in the UM Libraries.

Page 31: Google Advanced and More

Google Scholar: Searching Same complicated searches we’ve been

doing work in Google Scholar (mostly) …

Page 32: Google Advanced and More

Google Scholar: Features … and has additional

features, like listing thetop authors, related articles, and citationsearching …

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Google Scholar: PubMed

… but often the results are still from PubMed, but won’t let you at our journal articles then.

Page 34: Google Advanced and More

Google Scholar: Tips for Selecting Results Links from ncbi.nlm.nih.gov are probably from

PubMed, others aren’t.

Page 35: Google Advanced and More

RSS Feed Readers: Google Reader Google Reader:

http://www.google.com/reader/ Easy, free RSS reader application Must have or create a Google e-mail account Uses a web interface

Alternate (not shown here): Bloglines or your choice

Page 36: Google Advanced and More

RSS Feed Readers: Google Reader Screenshot

Page 37: Google Advanced and More

RSS Feed Readers: Google Reader Sign in, or

create your account

Page 38: Google Advanced and More

RSS Feed Readers: Google Reader Or test drive …

Page 39: Google Advanced and More

RSS Feed Readers: Google Reader The basics: new, add, groups, newest on top,

limited listings of new …

Page 40: Google Advanced and More

RSS Feed Readers: Google Reader Upper left corner of screen immediately takes

you to all your new items.

Page 41: Google Advanced and More

RSS Feed Readers: Google Reader Tips and tricks displayed on far right.

Page 42: Google Advanced and More

RSS Feed Readers: Google Reader Adding your “subscription” to the feed (in this

case, your PubMed search).

Page 43: Google Advanced and More

RSS Feed Readers: Google Reader Read the feed

Page 44: Google Advanced and More

RSS Feed Readers: Google Reader Settings (or “Manage Subscriptions”)

Page 45: Google Advanced and More

RSS Feed Readers: Google Reader Choose options from tabs (defaults to

Subscriptions)

Page 46: Google Advanced and More

RSS Feed Readers: Google Reader Group your feeds in folders. NOTE: “New

folder” is at bottom of list.

Page 47: Google Advanced and More

RSS Feeds from Google Searches Only from

Google News

Page 48: Google Advanced and More

RSS Feeds from Google Searches Looks like this:

Page 49: Google Advanced and More

Assignment part 1: Choose clinical topic from your other work.

Identify 2 primary concepts from that topic. Select 2 or more terms to describe each concept. Construct a ‘complex’ search in main Google using at

least Tips 1-3 (quotes, OR, parens). Repeat that search in Google News.

Save search by bookmarking, adding to del.icio.us, or creating TinyURL for emailing. Print one page of the Google search screen to turn in.

Page 50: Google Advanced and More

Assignment part 2:

Create RSS feed for your Google News search in Google Reader (or RSS tool of your choice). Print one page of the Google Reader screen showing success.

NOTE: If Google Reader screen won’t print, try screenprint (Mac: Apple+Shift+3; PC: Print Screen, then paste into MS Word)