Google Acquires Motorola Mobility, What Android Cell Phone Can Get?

Google, as the Silicon Valley giant, known for search engine and

android cell phone software, made a $12.5 billion bet to

acquire Motorola Mobility on 15 August,

2011, which moved aggressively to take

on its arch rival Apple in the mobile

market. The acquisition, Google’s largest

to date and an all-cash deal would put the company in head-to-

head competition with its own business partners, the many

phone makers that use Android software, as well as with Apple.

The effect of a Google-Motorola Mobility merger on consumers

is unclear. There are at least 5 main effects related android cell

phones (http://www.hootoo.com/android-cell-phones-c-

74_349.html ) made by this Google’s big bet.

First of all, replace patent war to marketing war and remain to

develop android system

In the past few days, Google posted to blame Apple and

Microsoft’s anti-competition resulting from patent thread,

which has a huge negative effect on Android’s popularity,

benefit’s distribution reasonably and even the popularity of

Mobile Internet. Therefore, the biggest result of this acquisition

is to avoid this unreasonable patent war. On the other hand,

Google, at the spirit of open free source to the world, provides

free open-source cell phone operating system to promote

ecosystem competition and add map search services in the

background, which stimulates to develop android system

continuously.

Secondly, Android Cell phone makers will go on to support

Google Alliance

Many android cell phone makers like HTC, Sony-Ericsson would

like to support Google Alliance because of short-term and

medium-term stability of this group; moreover, they have no

other better choice right now. However, in order to build a

healthier Google Alliance, two musts should be paid more

attention to, one is to provide patent indemnification for

manufacturers, and two is to comfort them with Firewall like

Windows did several years ago.

Thirdly, Motorola Mobility is still an independent sub-

company of Google taking different civilization and Moto’s

brand value into account. What’s more available is to put

forward some advice in the course of developing next Android

Version for Moto Mobility and accept Android source code

from Moto engineers fro Google Company.

Fourthly, Microsoft would move attention to cell phone

makers from acquiring NOKIA

The emergency for Microsoft is to attract some Hardware

Manufacturers from Google Alliance by Patent Suits and

Marketing Profits. Though it’s possible to acquire NOKIA, the

most suitable moment should lay in the time when Microsoft

gives up the business of operating system license.

Fifthly, Apple is till the irreplaceable giant

No matter in the aspect of software, hardware and service,

Apple still in the dominant position because of its NO.1 design

and brand name. What’s more, Apple can thread many other

weaker small companies to make margins from it and constrain

the development of Android.