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Goodle Developer Days London 2008 - Open Social Update

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Updates about the OpenSocial ecosystem at Google developer days London including presentations from Netlog and Viadeo.OpenSocial is an open specification defining a common API that works on many different social websites, including MySpace, Plaxo, Hi5, Ning, orkut, Friendster Salesforce.com and LinkedIn, among others. This allows developers to learn one API, then write a social application for any of those sites: Learn once, write anywhere.In addition, in order to make it easier for developers of social sites to implement the API and make their site an OpenSocial container, the Apache project Shindig provides reference implementations for OpenSocial containers in two languages (Java, PHP). Shindig will define a language specific Service Provider Interface (SPI) that a social site can implement to connect Shindig to People, Persistence and Activities backend services for the social site. Shindig will then expose these services as OpenSocial JavaScript and REST APIs.In this session we will explain what OpenSocial is, show examples of OpenSocial containers and applications, demonstrate how to create an OpenSocial application, and explain how to leverage Apache Shindig in order to implement an OpenSocial container.

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Page 1: Goodle Developer Days London 2008 - Open Social Update
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OpenSocial ecosystem updatesPatrick ChanezonChris ChabotChewy Trewhella

9/16/2008

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Agenda

OpenSocial introductionHow to build OpenSocial applicationsHosting social applicationsSocial applications monetization OpenSocial container demosBecoming an OpenSocial containerKinds of ContainersGoogle Friend ConnectSummary

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OpenSocial IntroductionPatrick Chanezon

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Making the web betterby making it social

What does social mean?

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What does Social mean?

Eliette what do you do with your friends?

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This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License

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This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License

Page 9: Goodle Developer Days London 2008 - Open Social Update

This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License

Page 10: Goodle Developer Days London 2008 - Open Social Update

This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License

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This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License

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This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License

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Raoul: a social object for Charlotte (3 year old)

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Jaiku’s Jyri Engeström's 5 rules for social networks: social objects

1. What is your object?

2. What are your verbs?

3. How can people share the objects?

4. What is the gift in the invitation?

5. Are you charging the publishers or the spectators?

http://tinyurl.com/yus8gw

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How do we socialize objects online

without having to create yet another social network?

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OpenSocial

A common API for social applications across multiple web sites

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The Trouble with Developing Social Apps

Which site do I build my app for?

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Let’s work on that…

Using OpenSocial, I can build apps for all of these sites!

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What’s offered by OpenSocial?

ActivitiesWhat are people up to on the web

People/Profile InfoWho do I know, etc.

Persistent datastoreHandles key/value pairs

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Today: 375 Million User Reach

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Where is OpenSocial live today?

Live to Users:MySpaceorkutHi5FreebarFriendsterWebon from LycosIDtailYiQiNetlog - New!Hyves - New!

Live Developer Sandboxes:iGoogleimeemCityINTianyaNingPlaxo PulseMail.ru

Individual Developer Links: http://code.google.com/apis/opensocial/gettingstared.html

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OpenSocial “Containers”

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What’s in OpenSocial?

JavaScript API - Now

REST Protocol - New

Templates - Prototype in Shindig

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OpenSocial’s JavaScript API

OpenSocial JS APIGadget JS APIGadget XML schema

OpenSocial v0.7 is liveOpenSocial v0.8 is being deployed now

Specs and release notes: http://opensocial.org

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OpenSocial’s REST Protocol

Access social data without JavaScriptWorks on 3rd party websites / phones / etcUses OAuth to allow secure accessOpen source client libraries in development

Java, PHP, Python, <your fav language here>

Being deployed with OpenSocial v0.8

Spec’s available at http://opensocial.org

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OpenSocial Templates

Writing JavaScript is hardWriting templates is easyTemplates also give

Consistent UI across containersEasy way to localizeMore interesting content options when inlining into container (activities, profile views)Ability to serve millions of dynamic pages per day without a server

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Try out templates today!

Samples and docs:http://ostemplates-demo.appspot.comSample app:http://ostemplates-demo.appspot.com/friends.htmlDiscussion group:http://tech.groups.yahoo.com/group/os-templates/Code is all in Shindig, can download, use, and even submit patches to improveSo…

Get involved and provide comments, andBuild some apps

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OpenSocial is what you make it.

OpenSocial is an open source project.The spec is controlled by the community.Anyone can contribute and have a voice.http://groups.google.com/group/opensocial/

“OpenSocial and Gadgets spec” subgroup

OpenSocial FoundationGet involved to nominate and elect board repshttp://www.opensocial.org/opensocial-foundation/

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A note on compliance

OpenSocial is designed for many sites

Building an app:TechnologyPolicy

OpenSocial Compliance Tests http://code.google.com/p/opensocial-resources/wiki/ComplianceTests

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OpenSocial Compliance test in orkut

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OpenSocial Compliance Matrix

http://opensocial-compliance.appspot.com

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Other comments

Portable Contacts Alignment

Caja for JavaScript security

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A standard for everyone

This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License

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How To Build OpenSocial Applications

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People & Friends ExampleRequesting friend Info

function getFriendData() { var req = opensocial.newDataRequest(); req.add( req.newFetchPersonRequest(VIEWER), 'viewer'); req.add( req.newFetchPeopleRequest(VIEWER_FRIENDS), 'viewerFriends'); req.send(onLoadFriends);}

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People & Friends Example

function onLoadFriends(resp) { var viewer = resp.get('viewer').getData(); var viewerFriends = resp.get('viewerFriends').getData(); var html = 'Friends of ' + viewer.getDisplayName() + ‘:<br><ul>’; viewerFriends.each(function(person) { html += '<li>' + person.getDisplayName()+'</li>';}); html += '</ul>'; document.getElementById('friends').innerHTML += html;}

Callback function for returned friend data

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Activities Example

function postActivity(text) { var params = {}; params[opensocial.Activity.Field.TITLE] = text; var activity = opensocial.newActivity(params); opensocial.requestCreateActivity( activity, opensocial.CreateActivityPriority.HIGH, callback);}

postActivity( "This is a sample activity, created at " + new Date().toString());

Posting an activity

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Persistence Example

function populateMyAppData() { var req = opensocial.newDataRequest(); var data1 = Math.random() * 5; var data2 = Math.random() * 100; req.add( req.newUpdatePersonAppDataRequest("VIEWER", "AppField1", data1)); req.add( req.newUpdatePersonAppDataRequest("VIEWER", "AppField2", data2)); req.send(requestMyData);}

Persisting data

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Persistence Example

function requestMyData() { var req = opensocial.newDataRequest(); var fields = ["AppField1", "AppField2"];

req.add(req.newFetchPersonRequest( opensocial.DataRequest.PersonId.VIEWER), "viewer"); req.add(req.newFetchPersonAppDataRequest("VIEWER", fields), "viewer_data"); req.send(handleReturnedData);}

Fetching persisted data

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Persistence Example

function handleReturnedData(data) { var mydata = data.get("viewer_data"); var viewer = data.get("viewer"); me = viewer.getData(); // me is global var var data = mydata[me.getId()];

htmlout += "AppField1: " + data["AppField1"] + "<br/>"; htmlout += "AppField2: " + data["AppField2"] + "<br/>"; var div = document.getElementById('content_div'); div.innerHTML = htmlout;}

Displaying fetched (persisted) data

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Resources For Application DevelopersSpecificationhttp://opensocial.org/http://groups.google.com/group/opensocial-and-gadgets-spec

Code Samples and Toolshttp://code.google.com/opensocialhttp://code.google.com/p/opensocial-resources/

Sandboxeshttp://developer.myspace.com/http://www.hi5networks.com/developer/http://opensocial.ning.com/http://code.google.com/apis/orkut/http://code.google.com/apis/igoogle/http://en.netlog.com/go/developer/opensocial

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Hosting social apps Patrick Chanezon

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Hosting OpenSocial apps

Establish a "home" site where gadget can phone home to retrieve, post data

Can host home site on your own, or use services:Amazon EC2JoyentGoogle AppEngine

Zembly: is the world's first cloud-based development environment for social apps. Full OpenSocial support

In addition to using the provided persistence API...

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Google AppEngine and OpenSocial

Create an App Engine app as your backend!Use makeRequest() to call back to your AppEngine serverUtilize AppEngine's datastore

New OpenSocial Apps are coming onlineBuddyPoke,

Checkout Lane Liabraaten’s OpenSocial-AppEngine integration article

http://code.google.com/apis/opensocial/articles/appengine.html

Google IO Code Lab about OpenSocial Apps in the Cloud

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Social Apps monetization Patrick Chanezon

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OpenSocial MonetizationAds from Ad Networks

AdSense, RightMediaBuddyPoke, Rate My Friend

Brand/Private Label App Sony Ericsson MTV Roadies app on orkut

Sell virtual or real goodsFree -> FreemiumReferralsVirtual currency

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Success Story: Buddy Poke

#1 OpenSocial app on orkut8M installs for orkut, hi5, MySpace$1-2 CPM#1 App for App Engine w/ millions daily PV

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Success Story: PhotoBuzz

6M+ installs on hi5 and orkutCPM $1-3, especially good on orkut4M buzzes per daySmall team of 4 people, profitable

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Container demos

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HyvesReinoud Elhorst

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What is Hyves?

4 years old

6 million+ Dutch members

5 billion pageviews/month

51.6% reach/month 13+, 75.6% 13-34

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Social networking service

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OpenSocial on Hyves

Launching OpenSocial today

OS 0.7, working on 0.8 release

(traditional) API intergration

Gadget gallery waiting for good apps to be featured

Contact [email protected]

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Gadget gallery

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Profile view

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Homepage view

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Canvas view

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Thanks for your attention

Reinoud, Derk, Youri, Marijn, Frank & Yme are here today if you have any questions

Contact [email protected] for inclusion in the Gadget Gallery

http://trac.hyves-api.nl/hyves-api/wiki/opensocial

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NetlogPieter De SchepperToon CoppensFolke Lemaitre

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What is Netlog?

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Your Profile

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Friend Activity

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Communication: Shouts

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Communication: Private messaging

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Communication: Chat

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Homepage

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Explore

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How are we doing?

Català中文

česky

Dansk

Nederlands

English

Eesti

suomifrançai

s

DeutschItaliano

Lietuvių kalba

Norsk (bokmål)

Polski

PortuguêsRomână

Русский

slovenščina

Español

Svenska

TürkçeAfrikaan

s

български

Hrvatski

Magyar

Latviešu valoda

Slovenčina

More than 35,000,000 unique membersMore than 6,000,000,000 pageviews/Month23 languages and alot more coming!

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Applications

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Canvas view

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Profile view

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Home View (available soon!)

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Application directory

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User Profiles

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Activity logs

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Share with your friends

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Requirements

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Whitelisting Requirements

an application should be fully integratedno external login should be needed...no external links

no ads in “profile” viewno spamming through activities/requestslocalised & translated

We can help you!

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Localization

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Seemless translation

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Localisation is important!

Translations are automatically injected

Translation tool for Netlog translators

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Monetization

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What’s in it for you?

Branding, co-branding, sponsorships

100% revenue from vertical rectangle or skyscraper on your application page

Credit economy with Netlog OpenSocial extension

charge credits for app installationcharge credits for certain featurescharge credits for buying itemscharge credits for...

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Credit Economy

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Questions?

Developer pages:http://en.netlog.com/go/developer/

OpenSocial sandbox:http://en.netlog.com/go/developer/opensocial/sandbox=1

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ViadeoAriel Messias

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Becoming an OpenSocial Container Chris Chabot

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Google Dev DayOpenSocial

London 08/09/16

Social NetworkBusiness ToolCareer Management

© viadeo – septembre 2008

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A few words about Viadeo

What to offer to Viadeo’s members

(Sandbox presentation)

Agenda

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Viadeo

3 groups of Use : Social Network, Business ToolCareer Management

5 +m Members mainly :EuropeChina

Strong activity7, 000 new members/day10, 000 connections/day+120, 000 consulted profiles/day1,3 M hubs registration

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France

1.8m members(1)

350k members(1)

2.2m members(1)

China

(1) end of August 2008300k members(1)

Italy

150 k members(1)

UK/Ireland100k members(1)

Belgium

Spain/Portugal

International Footprint : 5+m Members

Other European countries

150K members(1)

Switzerland

50K members(1)

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What to offer to Viadeo’s Members

7 languages (European + China)

Professional oriented

Mainly “A Level” profiles

Split by Industry

Members with High Revenues => Strong capabilities of monetization

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Vertical Apps ?

Members split by industry

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“A Level” priority targets ?

High qualification of Viadeo’s members

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Apps for Professional Social Network…

Helping to :

Find Customers / Partners / Suppliers

Organize Meetings/Events

Share information and expertise

But also ...

Get headhunted…

…and recruit

Etc…

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Sandbox Presentation

[email protected]

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Becoming an OpenSocial Container

Question: How do you become an OpenSocial container?

Answer: The Apache incubator project “Shindig” serves this purpose!

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What is Shindig ?

Open source reference implementation of OpenSocial & Gadgets specificationAn Apache Software Incubator projectAvailable in Java & PHP http://incubator.apache.org/shindig

It’s Goal: “Shindig's goal is to allow new sites to start hosting social apps in under an hour's worth of work"

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Introduction to Shindig ArchitectureGadget ServerSocial Data Server Gadget Container JavaScript

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Gadget Server

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Social Server

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Social Server - RESTful APIPreview available on

iGoogleOrkutHi5

New development modelsServer to server & Mobile!

Try it out:curl http://localhost:8080/social/rest/people/john.doe/@all

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Implementing Shindig - Data sourcesIntegrate with your own data sources

People ServiceActivities ServiceApp Data Service

class MyPeopleService implements PeopleService {...}

class MyAppDataService implements AppDataService {...}

class MyActivitiesService implements ActivitiesService {... }

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Implementing Shindig - Data sourcesImplement functions

function getActivities($ids) { $activities = array(); $res = mysqli_query($this->db, ”SELECT…"); while ($row = @mysqli_fetch_array($res, MYSQLI_ASSOC)) { $activity = new Activity($row['activityId'], $row['personId']); $activity->setStreamTitle($row['activityStream']); $activity->setTitle($row['activityTitle']); $activity->setBody($row['activityBody']); $activity->setPostedTime($row['created']); $activities[] = $activity; } return $activities;}

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Implementing - Make it a platformAdd UI Elements

App GalleryApp CanvasApp InvitesNotification Browser

Developer ResourcesDeveloper ConsoleApplication Gallery

Scale it Out!

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Implementing - Scale it Out!Prevent Concurrency issuesReduce LatencyAdd CachingAdd more caching!Pre-populate Cache

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Usage Example: Sample ContainerStatic html sample containerNo effort to get up and runningNo database or features

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Usage Example: PartuzaPartuza is a Example social network site, written in PHPAllows for local gadget development & testing tooUse as inspiration (or copy) for creating your own social sitehttp://code.google.com/p/partuza

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OpenSocial for intranet, portalsSun Microsystems

Socialsite: Shindig + gadget based UI written in JavaOpen Source https://socialsite.dev.java.net/

Upcoming from Impetus

Zest: Shindig + Drupal (PHP)Zeal: Shindig + Liferay (Java)

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SummaryBecome an OpenSocial Container

Get Shindig (PHP or Java)Look at examples & documentationImplement ServicesAdd UIScale it out

Resources & Links:

http://www.chabotc.com/gdd/

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Kinds of ContainersKevin Marks

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Not just Social Network Sites

Social network sites - Profiles and home pagesPersonal dashboardsSites based around a Social ObjectCorporate CRM systemsAny web site

How do we abstract these out?

Viewer + friendsOwner + friends

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The Viewer and Viewer friends

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Owner and Owner friends

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Owner and Viewerare defined by Container

The Application gets IDs and connections to other IDs

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the Owner need not be a PersonIt could be an organisation

or a social object

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Kinds of container - Social network sites

Profile pagesOwner is profile page ownerViewer may not be known, may be owner or other member

Home pagesOwner is Viewer (must be logged in to see)

ExamplesMySpaceHi5Orkut

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Kinds of container - Personal dashboard

like Home pagesOwner is Viewer (must be logged in to see)

Friends may not be definedExample:

iGoogle, My Yahoo

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Kinds of container - Social Object site

Pages reflect the object - movie, picture, productOwner is the objectOwner friends are people connected to the object

may be authors or fansViewer is looking at it, Viewer friends are people you may want to share with

Example:Imeem is a bit like this - opportunity for sites like Flickr, YouTube

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Kinds of container - CRM systems

Pages reflect the customer Owner is the customerOwner friends are people connected to the customer

may be your colleagues, or other customersViewer is you, Viewer friends are your colleagues or customers

Example:Oracle CRM, Salesforce

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Kinds of container - Any web site

Owner is the site

Owner friends are site usersViewer is you,

Viewer friends are your friends who have visited this siteExample:

Google Friend Connect will enable this for any site

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What is Friend Connect?Allows any site to become an OpenSocial container by simply

copying a few snippets of code into your site

http://www.google.com/friendconnect/

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Friend Connect gives ...

Users... more ways to do more things with my friends

Site owners... more (and more engaged) traffic for my site

App developers... more reach for my apps

and ... make it easy

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Learn more

code.google.com

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Q & A

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