Going Lean Way for Better UX

© 2010 WinWire TechnologiesWinWire Technologies, Inc. Confidential

Going Lean Way for Better UX

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© 2010 WinWire Technologies

Who We Are

IT solutions company making information actionable for the enterprises in the

mobile-cloud world

Collaborative and Analytics solutions leveraging pre-built

solution accelerators

Cloud,

Collaboration & Analytics Technologies

Mobility,



Agenda

• Lean UX – Basics

• Lean UX - Process & Principles

• Example

• Case Study

• Q&A


Innovation

But..

A company decides it must

innovate to survive.

It commissions a design team

(either in-house or external)

Customers interviewed,

observed, analyzed. Experiments, surveys, focus

groups, prototypes and smoke tests

Results a massive specification

document with their findings &

recommendations

Engineering process may be

agile, the specification

document is rigidly fixed.

Innovation


What if…

Market conditions have changed since the original learning took

place?

Engineers discover that the specification was

unworkable?

Concepts worked great in the lab but have no commercial appeal?


Here comes Lean UX…

A Cross-functional collaboration that brings non designers, tech team and stakeholders into design process


Step 1 - Sketch Concept


Step 2 - Define the Interaction/Build Prototype


Step 2 - Define the Interaction


Step 3 - Brainstorm Internally


Validate with Persona

Represent a Major User Group for Your Website

Jim DuncanSoftware Engineer

29 years oldSingle

5th year with the companyHas a degree in engineering

Full time employeeHigh energy and very

competitiveLove sports of all kind

Known as a go to personTravels frequently to work

Information about previous tripsAvailable travel options

Travel costsFrequent flyer info

Hotel rewards program info

Thinks He Want to Know

Book travel for himselfBe able to have a travel agent to book travel

for himUpdate and change travel arrangements

Wants to be able to book air, hotel and car rentals in a single transaction

Things He Want to Do


Step 4 - Run your concept with stakeholders


Step 5 - Test your concept with actual users


Go Back and Re-sketch


Lean UX Process

ITERATE

Validate & Test Internally

Validate with Customer

Learn from User Behavior

Define Interaction/build

prototype

Concept

ITERATE

Step 1 Step 2 Step 3 Step 4 Step 5


Core Principles of Lean UX

Finding features that matter most to the consumers-and find them at

the cheapest possible cost

Moving as quickly as possible

through the build-measure-

learn loop

Exposing the product directly to

users early and often

Clickable prototypes,

personations, screens mockups,

low fidelity techniques

Continuous Discovery

Shared Understanding

Permission to Fail



Lengthy form or too many steps to

follow

Why am I asked for Captcha code

and why is it frustratingly non

readable?

Unable to see the product info when I am about to pay

I don’t want to login but still want

to buy

Security concerns if my credit card will be misused

What will happen if I select and enter

data and payment

mechanism gets stuck?

How will I trust the website or co. as you are not an

amazon or eBay?

What if product is unavailable still I am paying for it ?

List down areas of concern


Security concerns if my credit card will be misused

What will happen if I select and enter

data and payment

mechanism gets stuck?

How will I trust the website or co. as you are not an

amazon or eBay?

What if product is unavailable still I am paying for it ?

Lengthy form or too many steps to

follow

Why am I asked for Captcha code

and why is it frustratingly non

readable?

Unable to see the product info when I am about to pay

I don’t want to login but still want

to buy

Analyze and Identify Key Area of Concern


Build Sample Persona

Madan M

Works as Admin Manager in Pharmaceutical company

• Most buying or interest level : Electronics, Mobiles, Stationaries

• Preferred Buying Mode: Online• Websites preferred to compare

or but : Amazon, eBay• Payment methods : Credit card

John likes to select product which he likes and instantly pay it and expects the system to checkout in just 5 minutes or less. He would also like to see the product on screen which he is buying even when he is paying because this gives him a satisfaction

He hates to key in too many personal information, lengthy forms, just some important info and should be over. He also hates the CAPTCHA or something like this coming up, it really makes him go against buying the product

Purchasing Habits His Likes His Dislikes


Option 1 : One page Checkout

Option 2 : Step wise ProcessOption 3 : Expand/Collapse

Information

Sketch some concepts on checkout screen and name them according to their importance


Discuss Analyze Iterate

Discuss Internally with the Team

Advantages and disadvantages of each

options

Analyze competition, find the competitive

advantage, and check how it will help users and

will provide good user experience

Modify the sketch accordingly


Test with Actual Users


Overall Steps: In Brief

Analyze

Listing out problem areas in checkout

process which users are facing

Resolve

Listing out various checkout options to

make resolve the issues and identify few

key points

Create

Come up with sketching the concept

of single page checkout covering the

key problem area identified

Validate

Validate the concept with the team and

with the user


Proposal Management Tool

Creating and managing proposal for their researchers

Customer Challenges

Enabling sales team to use proposals for their clients

Market research type customization for customers with pricing options

Proposals with various approval cycle in the process

Step 1 : Walkthrough of the current process

Step 2 : Identifying Problem Area

Step 3 : Started Sketching for simple and complex scenarios

Step 4 : Brainstorming with Stakeholders and Iterated

sketches

Step 5 : Tested the design with users, analyzed and finalized

Step 6 : Visual Mockups and HTML for the task

Step 7 : Approval and Applying Cost to the proposal


Step 1

Complete walkthrough from researchers (users) of the current process which was manually done

in Excel file

Boot camp exercise with stakeholders and technical folks

for in-depth knowledge of process and vision/mission of the tool

Walkthrough of the Current Process


Step 2

Identified key module or problem area which was most important and complex “Creating Proposal

Structure”

Based on the discussions, we had 2 scenario based screens

Simple Proposal Structure

Complex Proposal Structure

Identifying Problem Area


Step 3

Started Sketching for Simple and Complex Scenarios


Step 4

Brainstorming with Stakeholders and Iterated Sketches


Step 5

Tested the Design with Users, Analyzed and Finalized


Step 6

Visual Mockups and HTML for the Task


Step 7

Approval and Applying Cost to the Proposal

Approval metrics and applying cost for the

proposal entered

All screens & flows were designed to get

complete walkthrough of the Application

Process Followed:

Sketching > Brainstorming > Test >

Iterate Design > Mockups


Join us for our Next Webinar on Wired2Win Webinar Series!

Best Practices: Hybrid App ImplementationDate: 17 April, 2014

Time: 9 am PT

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Going Lean Way for Better UX