Going Global with WordPress Multilingual (WordCamp Denpasar 2016)

WordCamp Denpasar 2016 - WordCamp Manila 2016

Going Global with WordPress Multilingual


Dat HoangCommunity and Support

Documentation



Why?948

751

271 573.9% %

2,227.9%

1,424.3%

Number of users (millions) User growth on Internet2000-2016

Source: http://www.internetworldstats.com/stats7.htm


Why?

Reach more clients / users


i18n -> l10n -> Multilingual Internationalization (i18n) is the process of developing your theme/plugin language, so it can easily be translated into other languages.

Localization (l10n) describes the subsequent process of translating an internationalized theme/plugin.

Multilingual means there are more than one language in sites.


Internationalization

Wrongecho 'WordPress is the best!';

Right (use gettext functions)echo __( 'WordPress is the best!', 'my-text-domain' );

Source: https://developer.wordpress.org/themes/functionality/internationalization/

https://developer.wordpress.org/themes/functionality/internationalization/


LocalizationFile Types

● POT (Portable Object Template)#: plugin-name.php:123msgid "Page Title"msgstr ""

● PO (Portable Object)#: plugin-name.php:123msgid "Page Title"msgstr "Título de la página"

● MO (Machine Object)

Source: https://developer.wordpress.org/themes/functionality/localization/

https://developer.wordpress.org/themes/functionality/localization/


Multilingual?


Consideration: Human translations

Bots and visitors

● LOVE human translations

● HATE automated translations


Consideration: All elements get translatedOne language per page

● Posts / pages● Menus ● Taxonomies and terms ● Custom fields● Images ● Widgets ● Theme/plugin/core texts● Theme/plugin options


Consideration: All elements get translated


Consideration: URL format

● Domain: my-site.commy-site.es

● Parameter: my-site.com/?lang=enmy-site.com/?lang=es

● Directory: my-site.com/en/my-site.com/es/


Consideration: ‘hreflang’ tags

Example:

<link rel="alternate" hreflang="en-US" href="http://www.domain.com/"/>

<link rel="alternate" hreflang="en-GB" href="http://www.domain.co.uk/"/>

<link rel="alternate" hreflang="pt-PT" href="http://www.domain.pt/"/>

<link rel="alternate" hreflang="es-ES" href="http://www.domain.es/"/>

<link rel="alternate" hreflang="fr-FR" href="http://www.domain.fr/"/>

See more: https://support.google.com/webmasters/answer/189077

https://support.google.com/webmasters/answer/189077


Consideration: Translation Management

In-house External Translator

Translation Service


Consideration: E-commerce


Approaches

● One language per post- WPML - Polylang - Bogo

● All language content in a single post- qTranslate (X)

● Each language is a sub-site of multi-site network- Multilingual Press


Tips● Themes and plugins are ready for localization

and internationalization.

● When the things are complicated (WooCommerce, listing site, LMS, etc), check more about:○ The compatibility ○ Price (free - paid) ○ Custom coding

● Test and backup.


Discussion


Big Thanks!Dat HoangA member of OnTheGoSystems@tiendathoang


Icon Credithttp://www.flaticon.com/free-icon/networking_125830

http://www.flaticon.com/free-icon/translation-and-localization_48632

http://www.flaticon.com/free-icon/multiple-raising-hands-with-musical-notes_31165

http://www.flaticon.com/free-icon/light-bulb-on_78387

http://www.flaticon.com/free-icon/idea-hand-drawn-symbol-of-a-side-head-with-a-lightbulb-inside_35497

http://www.flaticon.com/free-icon/networking_125830

http://www.flaticon.com/free-icon/networking_125830












Referencehttps://webmasters.googleblog.com/2010/03/working-with-multilingual-websites.html



https://wpml.org/documentation/support/multilingual-seo/

https://wpml.org/documentation/support/adding-hreflang-wordpress/

https://webmasters.googleblog.com/2010/03/working-with-multilingual-websites.html





https://support.google.com/webmasters/answer/182192?hl=en







Technology

Going Global with WordPress Multilingual (WordCamp Denpasar 2016)