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Going global with e-commerce sites
Show me the money!
About me and the company
Eyal KaufmanCEO of OnTheGoSystems
Twitter: @eyalkaufman
OnTheGoSystems - makers of
● WPML
● Toolset
● iCanLocalize
47 people coming from 23 different countries
our team
Agenda
1. Challenges in building multilingual e-commerce sites
2. Solutions
3. Case study (Yardena Epstein)
4. Summary
Languages used on the Internet
Content language for websitePercentage of internet users by language
http://www.internetworldstats.com/stats7.htm and http://w3techs.com/technologies/overview/content_language/all
The importance of having a Multilingual eCommerce site
● ⅔ of the world population speaks more than one language.
● companies trading globally improve their productivity by 34%.
● the majority of the Internet users prefer to buy products on websites in their native tongues
Challenges in building multilingual e-commerce sites
translating e-commerce sites always a challenging task.
Now it is done easily with WooCommerce Multilingual a free plugin developed by WPML team.
● Translating Products
● Translating currencies
● Translating Product Variations
● Persistent Language During Checkout.
● Handles Right to Left
Building WordPress multilingual online store
You will need1.A stable
multilingual plugin.
2.A reliable eCommerce plugin.
3.A theme compatible with them both.
1. Choosing a multilingual solution: why WPML?
● it powers more than 400 000 sites
● it’s complete● it’s compatible● it’s dependable
WooCommerce Multilingual
2. Choosing an eCommerce solution for WP: why WooCommerce
source: http://trends.builtwith.com/shop
Why choosing WooCommerce?
● it’s free in WP repository
● easy to configure● you add products
using familiar WP editing tools
● supports variety of products, including virtual and downloadable ones
● lots of beautiful, ready to use themes compatible
● more than a plugin (lots of extensions)
● constantly developed to meet the latest eCommerce trends
● popular
WooCommerce Multilingual
WooCommerce Multilingual plugin was designed to save your time
Let WooCommerce do tedious work automatically for you
The idea: ● You set your
products once, in your site main language, and then deal with translations only
WCML handy features
WCML plugin helps to
● check if you have all needed plugins installed
● create wooCommerce store pages for missing languages
● detect taxonomies missing translations
Product translations
Translating categories, tags, attributes
● WooCommerce Multilingual can automatically detect wooCommerce:o product
categories,o tags, o shipping classes,o and attributes
for translation
Size and Color tabs added automatically
Front-end view
Multi-currency support for WooCommerce
● you can create multiple currencies with different exchange rates
● you can set different prices for the same product in each currency
● you can setup each currency format individually (symbol position, rounding, number of decimals, decimal separators, ... )
Currency switcher
WooCommerce Multilingual - other features
● support for wooCommerce product variations
● automatic inventory updates
● for downloadable products you can use same file or a different one for your translations
● two product translation interfaces to choose:o translation table
(panel)o native
WooCommerce product editing screen
Real sites built with WCML
source: http://www.luontofurniture.com
source: http://www.coupure-art.com
An online store for Ceremonie Tea
a case study by Yardena Epstein
wooCommerce extensions compatibility
● WPML makers work extensively with wooCommerce team to make wooCommerce extensions compatible with wooCommerce Multilingual plugin
Multilingual ready● Tab Manager● Subscriptions● Table rate
shipping
http://wpml.org/2014/02/woocommerce-extensions-wpml-tab-manager-subscription-table-rate-shipping/
Support and documentation
● wooCommerce Multilingual support at wpml.org
● support at wordpress.org
● documentationwpml.org/documentation/ related-projects/ woocommerce-multilingual/
Thank you!
