Going Beyond Facebook to Grow Your Retail Business Superzoo,2013 Las Vegas

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Beyond Facebook: Using Social Media And Other Online Tools To Drive

Retail Sales

July 23, 2013

For A Copy Of Today’s Presentation

2 Ways To Obtain A Copy:

1. Log On To Our Facebook Page:

www.facebook.com/CBCGroup

• Beyond Facebook

2. Email CBCG

[email protected]

Raising Awareness And Growing Your Business

Requires New Tools And Tactics In 2013

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Where You Connect With Your Customers Has

Changed – Is Your Business Ready?

How You Present Your Brand Online Equals =

Your First Meeting With A Customer

The Formula Is Straightforward --

Online Presence = Brand Awareness

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Where Will Your Customers Find Your Business

Online in 2013 And Beyond?

Creative Business Consulting Group www.cbc-group.net

Use Social Media - FacebookMaximizing Your Online Presence

• Unlimited Number Of Fans• Grow Business Exponentially

• Indexed Search Engine• Facebook Fan Page Already Indexed Or

Listed In Search Engines

• Check-in Feature• Facebook Users Can Download The

Brand Tag That Has A Fan page

Business, When They Want To Check In

At Specific Locations

• Graph Search • Allows Users To Search Their Facebook

Friends And Businesses Based On

Interests, Location, And Many More

Aspects. Also Partnered With Microsoft

Bing, So Related Internet Search

Results Will Come Up


• Average YouTube User Is On Site For

15 To 30 Minutes Per Day.

• Businesses Of All Sizes And Scale

Can Benefit From Video Marketing

• Posting Branded Videos Relevant To

Your Niche Is A Effective Way To

Promote Your Business, Drive Traffic

To Your Website, And Get Your Brand

Noticed In Front Of A Targeted

Audience

• New Video Tool – Vine

• Short Video Clips – 6-10

Seconds (Think Twitter Videos)

Photo credit: Hubspot

Maximizing Your Online Presence Use Social Media – Video Marketing

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Creative Business Consulting Group www.cbc-group.net617-437-9191

• Allows Users To "Curate" Collections

Of Images Based On Their Passions

• Shares Merchandise With The Simple

Power Of Visual Imagery

• Top Interests On Pinterest - Crafts,

Gifts, Hobbies/Leisure, Interior

Design – Women 85% of Users

• Converts More Browsers Into Buyers

Than Any Other Social Media Site

• Reduces The Number Of Steps From

Discovery To Conversion

See It, Like It, Buy It’ Happens Frequently

Ragan.com.

Maximizing Your Online Presence Use Social Media - Pinterest


Use Social Media - InstagramMaximizing Your Online Presence

• People Use Instagram To Share

Experiences Thru Photos

• Exchange Images With People With

Whom They Have Common Interests

• Document The World Around Them

• Provide "Visual Status Updates" To

Their Friends

• Be Part Of A Creative Community

Different Than Other Social Networks

• Be Part Of A Visual Community That

Allows People To Exert Their

Creativity By Choosing Which Filter

And Effect Fit A Photo Best


Be Consistent With Your

Company Branding

• A Brand Consists Of Company Values,

Employees, Customer Service, The

Creative Approach And The Overall

Offer To The Target Market

• Your Job Is To Create Consistent

Brand Images In Order To Create

Recognition And Help Reinforce Your

Brand

• Remember To Reach Out Consistently

Across Various Channels At The Same

Time Including Your Website, Several

Social Networks, Blogs, Document

Sharing Sites

Maximizing Your Online Presence

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Press Release Marketing

• Press Release Distribution Is Effective And

Inexpensive Way To Enhance Brand

Visibility And Recognition\

• Creates Improved Search Results. Search

Engines Value New Content, Especially

Content That Is Considered "News"

Related.

• If It Is Picked Up By Google News, Your

Company Will Receive Additional Coverage

For Your Brand

• PR Marketing Creates Added Inbound

Links. (Beneficial When The Media Creates

Content Based On Your Release And

Includes The Link In Their Coverage)

• Free-Press-Release.com

• PR.com

• 24-7PressRelease.com



Maximize Your Reviews And

Make Them Visible

• Peer Reviews And Referrals From

Friends Has A Much Greater Effect

On The Purchasing Decision Than

Anything Else

• Companies Can Use Reviews To

Better Their Business Practices

And Improve Customer

Satisfaction And Acquisition

• To Use Successfully: Obtain

Testimonials, Case Studies And

Third Party Reviews Which Will

Help Your Customers With Their

Buying Decisions.



Make News - Write Articles

- Get Published In

Directories

• Develop Company Position As A

Thought Leader And To Expose

Your Brand To A Wider Audience

Via Article Writing

• Articles Will Be Picked Up By

Other Sites Or Bloggers And

Published With By-line And

Website Details.

• Google Indexes Articles Which

Helps With SEO And Increased

Traffic To Your Site

Where to Submit articles:

www.largearticle.com

www.ezinearticles.com

www.goarticles.com


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Benefit From Google Tools

• Google Offer A Number Of FREE Tools

To Help You Maximize Your Web

Presence. Use Them.

• Google Analytics. Google Analytics

Reports Help You To Understand How

People Interact With Your Website,

Where The Enter And Exit The Site,

How Long They Stay, What Keywords

Or Search Terms They Use, Etc. Use

This Information To Improve

Performance And Content Of Your Site

• Google Alerts Get Notified To Keep

You Abreast Of What Is Happening In

Your Industry, Any Breaking News And

Information On Competition



Benefit From Google Tools

• Get Listed In Google Places

Google Searches Prioritizes Local

Results. Enter Your Businesses Details In

Google Places And Index Your Business

And Provide These Details In Searches

Improving Your Ranking And Providing

Increased Traffic To Your Website

• Google Maps

Embedding Maps Into Your Website Will

Help Customers Find Your Physical

Presence; Ensures Better Rankings For

Your Site



Start a Blog

• Having A Blog Can Enhance Brand

Visibility And Improve Your Chances

Of Success.

• Blogging Is One Of The Most

Effective Ways To Improve The

Visibility Of Your Brand Online.

• Blogging Greatly Improves Your

Search Engine Rank, Establishes

Validity In Your Brand And Increases

Reach.

• Blogging Helps To Cultivate

Relationships With Customers And

Other Influencers.


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Are You Ready To Spread the Word About Your Business OnlineM.


Technology

Going Beyond Facebook to Grow Your Retail Business Superzoo,2013 Las Vegas