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A month ago we created the Scoreoid Asset Promotion and within 24 hours we had over 5,000 tweets over 1 million Twitter Impressions, over 6,000 social referrals, trending on Reddit and so forth. All this at a cost of $230 a perfect budget for a startup. My talk will cover what we have learned from the Scoreoid Community Asset Promotion, best practices, how to use social media, things to think about when it comes to creative guerrilla marketing for startups and finally how to go out and get users.
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WELCOMEGo Viral with Guerilla
Marketing Campaigns for Startups
The Junction Wave 5 alumni, Microsoft Accelerator alumni class 2
Interactive developers & designer under “Almog Design”
Founder of Scoreoid
Developer / EntrepreneurAlmog Koren
Community Evangelist Speak at events like Casual Connect Kiev, GameIS, ect..
Active in the community (Adobe ACP, UG Manger,
Flash Israel)
Who Am I?
MarketingBest practices
51
StartWelcome
Viral?The Basics
2
PromotionScoreoid
3
AnalysisStats & Aftermath
4
EndQuestions
6
Agenda
marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives… Wikipedia
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Video clips, images
Games, email
Incentive based
Trendy based
Viral?
VIRAL = YOUR MARKET REACH
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Market
Segments
Incentive size
Networking potential
Initial impact
Time frame
Viral Reach?
Social Media
Adding a like button isn't going to get you users
Doing social media isn't marketing it’s part of
marketing
Sharing and posting is not social media
Remember your network isn't scalable
Good Social Media
Content is king
Gamification
Understand your users
Understand social platforms
Small part of a big marketing plan
Scoreoid – Gaming Backend as a Service
We help game developers to retain and engage with their players!
The Ultimate Gaming Backend-as-a-Service for Game Developers!
What is Scoreoid?
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Goals:• Increase Scoreoid brand awareness and awareness
within the game developers community.
• Increase social traffic and website traffic.
• Increase referrals and SEO?
• Testing the waters out.
• Can it go viral or pick up traction?
The Promotion
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Outline:• Gather 6 game designers, sound arties and
developers from the community.
• Provide assets via landing page and “PayWithATweet”.
• Low budget and organic marketing.
The Promotion
The Ultimate Gaming Backend-as-a-Service for Game Developers!
The Promotion
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Cost:• Landing page design + markup $228.
The Promotion
Benefit:• Low budget.• Used a designer • Had initial markup done
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
The Ultimate Gaming Backend-as-a-Service for Game Developers!
8,159Unique Views
10,000Visits
1 MILLIONImpressions (Twitter)
Over 5,500Tweets
Over 6,000Social Referral
13,831Page Views
First 24 to 36 Hours
The Ultimate Gaming Backend-as-a-Service for Game Developers!
18,231Unique Views
23,000Visits
1 MILLIONImpressions (Twitter)
Over 6,500Tweets
Over 10,000Social Referral
39,836Page Views
Today
Follow up after initial
spike
Target influencers more
Incentive based is key
Update hash tags
constantly
Brand awareness is key
Be more prepared to
measure
Direct follow up was missed
Closing and wrapping up
What We Learned
Social engagement
Brand awareness
Segment WHAT TO DOSocial research
Find a good incentive
Be genuine
Post, Post, Post
Social mechanics
Use a designer
Your Promotion?
What can you give away or provide that has value?
What does your target market need or would want?
What can I show to my target market that would
interest them?
What platforms can I use?
Brainstorm with everyone THINK OUTSIDE THE BOX
Ideas
Examples
Dropbox Michigan RaceDropbox share for free space
Examples
Dropbox invite friends for free space
Copy Tweet for extra storage
Examples
Twitter promotion (in 2009) - "Tweet Seats" sold domestic tickets through its Twitter account for just nine bucks a pop, selling 1,000 tickets in just three minutes. 33,000 followers to its Twitter account.
Grasshopper, The New Dork - bit.ly/bCFPNJ
Dollar Shave Club - bit.ly/x1RILs
Examples
- More than 1.3 million views since March 2010 (Startup, USA ).
- 2 million views within the first 48 hours, today 5 million. Used video to raise $1 million USD and gain 12,000 new subscriptions within the first two days of debut.
Will It Blend? - bit.ly/efO3A
The Blair Witch Project - bit.ly/GWXa
Examples
- 530,000 subscribers and over 220 million views
- budget of just over $500,000, gross almost $250 million at the box office
Focus Point
Rewards Engagement
Good segmentation
Wrap Up: Focus
Wrap Up: Tools that can help
Scoreoid / Almog Koren Scoreoid / almogdesign Almog / Scoreoid
Website: www.scoreoid.netBlog: blog.almogdesign.netE-Mail: [email protected]
Contact
THANK YOU!
The Ultimate Gaming Backend-as-a-Service for Game Developers!
