FLURRY Analytics

Nguyen Thi Kim Tuyen GNT

Agenda

● Flurry main services● Measure

○ Flurry Analytics Overview○ Audience & Usage○ Custom Events Implementation○ User Acquisition Analytics○ Crash Analytics

● References

Flurry main services (1)

● Build : ○ Flurry AppCloud => integrate with Flurry analytics to make Intelligent push notification services (to all user or segment users from Flurry aanalytics)

● Measure :○ Flurry Analytics Overview○ Audience & Usage○ User Acquisition Analytics○ Crash Analytics

Flurry main services (2)

● Advertise:○ AppCircle Acquisition○ AppCircle Premium○ Flurry Personas

● Monetize :○ AppSpot for Small Publishers○ AppSpot for Large Publishers

Agenda

● Flurry main services● Measure

○ Flurry Analytics Overview○ Audience & Usage○ Custom Events Implementation○ User Acquisition Analytics○ Crash Analytics

● References

Flurry Analytics Overview(1)

1. Session :2. Active user :3. New Users4. Session Length :5. Frequency of use :6. Life cycle metrics - Rolling retention - Session per user - One-session users - Users active on only day - Users who returned the day after install

Flurry Analytics Overview(2)

7. User retention 8. Version Adoption9. Geographic Usage 10. Time of day Reporting11. Devices 12. Carriers13. Firmware versions14. Language metrics

Agenda

● Flurry main services● Measure

○ Flurry Analytics Overview○ Audience & Usage○ Custom Events Implementation○ User Acquisition Analytics○ Crash Analytics

● References

Audience & Usage

● Segmentation○ segment your audience by dimensions : usage ,

retention , geography , age , gender, category interests

○ by custom events○ filter by time period○ Ex : paying & non-paying user , light & heavy user

● Funnel Analytics ○ tools to measure and improve "Conversion"

● Portfolio Analytics○ Show "overlap" in usage between your apps .○ cross-selling , up-selling, cross-app

Audience & Usage : Segment

Applications > Manage > Segments

Audience & Usage :Funnel Analysis (1)

How many users that view the tutorial end up finishing levels 1, 2 and 3 within 3 days?

How did our last changes registration and confirmation process affect the number of people that successfully registered and started using the app ?

How many users make an in-app purchase within 1-hour, 1-day or 1-week after first launching the app.

Funnel analyses track users as they execute a defined set of steps, allowing you to see how many of the users that started a given process completed it

Conversion rate = % users completed the last step .Funnel : "In App" & "Cross App"

Audience & Usage :Funnel Analysis (2)

Audience & Usage : Portfolio Analytics (1)

● Show the "overlap" in usage across your apps○ Cross-selling○ Up-selling○ Cross-app

==> Funnel cross-app>> See Company tab

Audience & Usage : Portfolio Analytics (2)

Audience & Usage : Portfolio Analytics (3)

Audience & Usage : Portfolio Analytics (4)

● Cross-app funnel : event of each step in different apps

Agenda

● Flurry main services● Measure

○ Flurry Analytics Overview○ Audience & Usage○ Custom Events Implementation○ User Acquisition Analytics○ Crash Analytics

● References

Custom event (1)

● Flurry defined : Log ~~ Event● Mechanism

GNT defined : 2 types of events :1) Events are hard-code in App. 2) Events can be defined by GNT Server (CMS admin)=> Events logged to Flurry server

● Scripts generated in Web page . Application catch them and log to FLurry○ Android : var img = new Image(); var keyDate = (new Date()).getTime(); img.src='http://localhost:

9000/gntflurrylog_"+ keyDate + ".gif?json={"event":"strengthen","action":"Card.changeMainCardForStrengthen","params":[{"values":[""],"name":"body"},{"values":["1356198748845966810"],"name":"opensocial_owner_id"},{"values":["true"],"name":"forceChange"}]}'

Custom event (2) : Event Logs

Custom event (3) : Event Summary

Custom event (4)

Custom event (5)

Custom event (6)

Custom event (7)

Custom event (8)

Custom event (9)

Flurry supports● Event statistics● User path● Event parameters● Event logs

Custom event (10) : event parameters

Custom event (11) : Manage events

Advanced features(1)

1.Benchmark2. Demographic Estimates 3. Funnel + In-app + Cross-app4. Conversion

+ Cross-selling + Up-selling + Cross-App usage + Cross-App funnels

Advanced features(2)

5. Alert6. Audience :

+ Behavioral (App Interest : Category)+ Demographic (Age & Gender)

7. My Application Interest8. Personas9. Segment / Custom Segment10. Custom Events 11. User Path12. Log exception

Privacy

http://www.flurry.com/legal-privacy.html

References

● https://dev.flurry.com● http://support.flurry.com/● Youtube

○ Flurry Introduction

http://www.youtube.com/watch?v=AewnM85Bxic○ Flurry Custom Event

http://www.youtube.com/watch?v=VaGL_nYTuCI○ Flurry Advanced Event Features (User path)

http://www.youtube.com/watch?v=al-TOszCbNM○ Flurry