How Joyn can drive a new wave of innovation in communication services?

Florent Stroppa, Vodafone

RICH COMMUNICATION SERVICES

People didn’t need to be located at the same place to talk

They needed a phone

FIXED-LINE TELEPHONY FREED PEOPLE FROM DISTANCE

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People didn’t need to be at a given location to place a phone call

They needed a mobile

MOBILE TELEPHONY FREED PEOPLE FROMPLACES

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People don’t need to use a particular device to make a call

They just need an app on a connected device

This is what RCS-5 is about

IP TELEPHONY IS FREEING PEOPLE FROMTHE DEVICE

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People won’t need a particular app to have a conversation

They will need a smile :)

IP FRAMEWORK WILL FREE PEOPLE FROMAPPS

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With Wi-Fi there is no circuit

With LTE there is no circuit

There is only DATA

This is having a profound impact

IP WILL EVENTUALLY KILL THE CIRCUIT

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There is more than 7B phone numbers today

IP telephony will still use phone numbers for some years to come

By the way, the most successful OTT services today use numbers

BUT IT WILL NOT KILL THE PHONE NUMBER, NEITHER THE “PHONE”

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1 - Huge part of the industry is based on standards

2 - Ecosystem of layers

3 - Economy of scale

4 - Best way to achieve ubiquity

5 - Simplicity for users

6 - Does not belong to anyone

THE IMPORTANCE OF STANDARD

THE STORY OF INSTANT AND SHORT MESSAGES

SMS SMS SMS SMS SMS

1 - The future of mobile operator communication services

2 - A platform for innovation

WHAT IS JOYN?

As simple as text

As rich as over-the-top

Group chat

No registration

No friends invitation

JOYN CHAT

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Share files within a chat

Share files during a call

With or without compression

JOYN FILE SHARING

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Share video during a call

Normal phone call

Fix all 3G video call user experience issues

JOYN VIDEO SHARING

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- Communication services are the tip of the iceberg

- Edge-to-edge IP reachability

- Capability discovery

- Rich communication enabler

JOYN WIDELY MISUNDERSTOOD

1 - Person to person

2 - App to app

3 - Person to business

IMAGINE A WORLD OF TRULY INTEROPERABLE AND UBIQUITOUS RICH CONNECTION

- For developers - Easy to use APIs in the making which will make inclusion of joyn comms easy to existing apps

- For users: joyn enabled multiplayer gaming

COMMS IN APPS & GAMES

- For developers: Add chat capabilities to apps without maintaining a communication service back-end

- For users: real-time information enriching the call to a business

PERSON TO BUSINESS

- Add video to customer care calls

- In-call real-time sharing of personal information

RICH CUSTOMER CARECALLS

Florent Stroppa, Vodafone

twitter: @florentstroppa

THANK YOU!!