9
Social Media Edition

Global Giving: Social Meida & Haiti Relief

Embed Size (px)

Citation preview

Page 1: Global Giving: Social Meida & Haiti Relief

Social Media Edition

Page 2: Global Giving: Social Meida & Haiti Relief

11:36 p.m.

Page 3: Global Giving: Social Meida & Haiti Relief

First Week of Relief

0

20

40

60

80

100

120

1/12 1/13 1/14 1/15 1/16 1/17 1/18 1/19 1/20

RT Mentions Replies Messages

Page 4: Global Giving: Social Meida & Haiti Relief

Reach

0

200,000

400,000

600,000

800,000

1,000,000

1/12 1/13 1/14 1/15 1/16 1/17

RT & Reach Mentions & Reach

Page 5: Global Giving: Social Meida & Haiti Relief

Impact ~$20,900 can be attributed to Facebook and

Twitter ~60% Facebook ~40% Twitter

On January 14, Tweets about GlobalGiving were reaching over 896,000 people.

Since January 12, Twitter has been our #1 referrer 4.4% of all traffic to the site. 11.6% of all referral traffic to the site

Since January 12, Facebook has been our #3 referrer 2.9% of all traffic to the site 7.6% of all referral traffic to the site

Page 7: Global Giving: Social Meida & Haiti Relief

iPad v. iTampon

Page 8: Global Giving: Social Meida & Haiti Relief

Trending Topics

Page 9: Global Giving: Social Meida & Haiti Relief

Impact 40 donations, $1,676 raised

62% Twitter 38% Facebook

ReTweet Reach of over 349,000 on 1/28 Mentions Reach of over 357,000 on 1/28 Since January 27, Twitter has been our #1 referrer

34.5% of all referral traffic to the site 13.3% of all traffic to the site

Since January 27, Facebook has been our #6 referrer 3.6% of all referral traffic to the site 1.4% of all traffic to the site