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Glitzed final presentation

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Page 1: Glitzed   final presentation
Page 2: Glitzed   final presentation

CTO - Chirag Choskey

Growth - Jessica Weinstein Partnerships -Dontae Rayford

Our team

CEO - Derlen Chiu

Derlen has worked with startups

as an entrepreneur and

consultant. As a co-founder of a

sports gamification startup, he led

customer development and

formed partnerships to drive user

acquisition. He holds a degree in

Economics from Case Western

Reserve.

Chirag has a background in

technology and engineering.

Previously, he led the

development and support of a

derivatives trading platform at an

investment bank. He holds a

degree in Computer Science from

Cornell.

Jessica previously worked as the

Project Manager for a healthcare

technology start-up where she

served as the operation lead. She

worked directly with clients

onboarding them for their use of

the service. Jessica lead the

development of the onboarding

processes and demonstration

script for new users. She holds a

degree in History from Cornell.

Dontae has spent 5+ years

working with B2B and B2C

technology products. Armed with

product expertise in both

payments and mobile products, he

has also done several stints on

fast-paced sales teams and

managed strategic relationships

with large partners. He holds a

degree in Sociology from Stanford.

Page 3: Glitzed   final presentation

Conclusion

Given the lack of products in the marketplace that ACTUALLY solve the challenges associated with

online gifting, we’ve decided to build a platform to revolution that way that gifts are exchanged online.

Giving & receiving the right gift is tough!

It’s relatively simple to find out when your friend or family member’s

birthday is. However, it’s a lot more difficult to access the actual or

types of products that the people you care about like when gift

shopping.

Not only are search costs high – running around the mall or visiting

countless gift idea blogs online – there is risk of overspending on a gift

that your loved one doesn’t like. Sometimes knowing the right gift to

buy can save you money!

Page 4: Glitzed   final presentation

We’re making the process of gift giving simple,

social and scalable for users.

Easy to discover and add

items to “wish-lists”

Easy to coordinate groups and

purchase from vetted lists

Easy to purchase awesome

gifts from ANY online retailers

Our solutions

Page 5: Glitzed   final presentation

The Market

Market opportunity

We operate in the online gifting

space

- 4 Most frequent occasions

(Weddings, Baby Shower,

Birthdays, Graduation)

- “Occasion-agnostic”

- Enable group purchase

behavior

- Qualified lead and

Commission based fee

structures

Addressable $8.7b

Total Market $23.9b

Realistic $100.1m

Page 6: Glitzed   final presentation

The competition

Static

Responsive

Many retailers Single retailer

Page 7: Glitzed   final presentation

Competitors analysis

Gyft FB Gifts Wrapp Jifiti My

Registry WaNeLo Glitzed

Seamless access

to multiple-retailer

sites

Group

Purchasing

Gift Cards &

Physical Goods

Optimized for

multiple

occasions

Interactive “Wish-

lists”

Page 8: Glitzed   final presentation

Opens New Categories Expansion of gifting to

unaddressed verticals/segments

Behavior Specific Design Product designed to remove

friction of gift receiving behavior

Universality A persistent collection of purchase

intent that is retailer and occasion

agnostic

Our advantages

Page 9: Glitzed   final presentation

Product demo

Page 10: Glitzed   final presentation

Repeat Purchase Preference Discovery

Intelligence

Brand Analytics

Product Analytics

Performance

Pay Per Click

Affiliate Marketing

Business model

Visibility

Sponsored Recommendation

Sponsored Search

Intelligence

Customer Analytics

Page 11: Glitzed   final presentation

Marketing

Marketing Team Composition 2

Salary Cost $60,000

Salary + Overhead $63,000

Total Team Cost $126,000

Campaigns per year 12

Reach per campaign 2,000,000

Total annual impressions 24,000,000

Conversion rate 0.90%

Total acquired customers 216,000

Customer Acquisition Cost per User $0.58

As of January 2014, 98% of 18-24 year olds use social media (http://www.statisticbrain.com/social-networking-statistics)

Establish brand through different social media channels

beginning with: Facebook, Instagram, and Twitter

Viral Strategies: Start with an exciting marketing

campaign called “Worst Gift Ever” to get people

engaged by using #worstgiftever

Low acquisition cost per user through

our social media focus

Page 12: Glitzed   final presentation

2016

2017

Cash flow positive

500 retail partners

$1b transaction volume

Profitability

1,250 retail partners

$1.5b transaction volume

Milestones

0

1,000

2,000

3,000

4,000

5,000

6,000

2014 2015 2016 2017

Thousands

Users

Page 13: Glitzed   final presentation

Use of proceeds

Production 20%

Salaries 50%

25% Advertising & PR

5% Office Space

$ 600,000

Page 14: Glitzed   final presentation

Financial Projection

25% Advertising & PR

5% Office Space

$ 600,000

$0

$100

$200

$300

$400

$500

$600

$700

$800

$900

$1,000

2014 2015 2016 2017T

housands

Pro Forma Costs

Year 1 Monthly Burn = $37,500

Total Burn = $450,000

Year 2 Monthly Burn = $41,667

Total Burn = $500,000

Runway 16 months

Page 15: Glitzed   final presentation

Thank you!

Page 16: Glitzed   final presentation

Contact

glitzed.com

[email protected]

twitter.com/glitzed

pinterest.com/glitzed

facebook.com/glitzed

Page 17: Glitzed   final presentation

Slide 3 image #1

http://www.flickr.com/photos/chantelbeam/3325112816/

Slide 3 image #2

http://www.flickr.com/photos/cubmundo/6184306158/

Slide 3 image #3

http://www.flickr.com/photos/kryziz/4316961646/

Slide 5

http://www.flickr.com/photos/thomaschung/9407289467/

Slide 8

http://unsplash.com/post/55904523633/

Image credits Icons

http://http://depositphotos.com/24759107/stock-photo-key-

violet-circle-web-glossy-icon.html/