Social Innovation CampApril 10, 2010, Muza Hotel, Tbilisi

Society serve Society

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We have created SIMPLE solution

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SIMPLE TECH & Frameworks USED

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Social Tech Enables User Voice

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Promotions: Facilitating usage

• Promote site to organizations & citizens with problems:– Meeting with NGOs and professional associations of lawyers– Promotion via media – PR campaign in traditional media TV, Radio,

Newspaper, magazine– Promotion through Internet:

• Social Networks: Facebook, Twitter, etc. • Banner exchange

– Distribution of leaflets/banners at state institutions

• Facilitate site usage through cooperation with selected NGOs to use site for their projects (e.g. Georgian Young Lawyers Association)

Promotion: Increasing site influence

• Increase usage and referrals through presentation to:

– supervising state agencies, public defender– President, government members, parliament MPs,– media– local and international NGOs – political parties– Universities

• Provide media coverage in TV news programs and shows, radio, magazines

Sustainability/Expected Revenues– Grant - to cover development and original promotion and first year

promotion costs– Subscription to additional services second / future years

• Media, NGO, state institutions –detailed daily report in XML formats and full access to site database through API

– Banner advertising – Donations - optional

Change

Mainstream narrative

Believe or conform

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