Ghostery MCMMay 2016

Hannah Inman

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Diagnosing and Curing Site Symptoms With Data Governance

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Many Different Stakeholders with Different Goals

QUALITY ASSURANCE

SITE EXPERIENCEAGENCY

WEB OPERATIONS

DEVELOPMENT MARKETING

AD OPERATIONS

ECOMMERCE

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How Does This Impact Your Website?

MIXED CONTENT

WARNINGS

EXPOSURE TO SECURITY

RISKSNEGATIVE SEO

IMPACT

BROKEN PAGES OR PAGE

ELEMENTS

DATA LEAKAGE

SLOW PAGE LOADS

FAILED ONLINE ADS

TAG FAILURES

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Not Managing This Has a Direct Business Impact

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GLOBAL PRIVACY COMPLIANCE ISSUES

Lower RevenueHigher Operational Cost

Negative Brand Perception

PERFORMANCE GOVERNANCE SECURITY PRIVACY

POOR CUSTOMER EXPERIENCE

WASTED OPERATIONS TIME (MTTR)

INCREASED ABANDONMENT RATES

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We Take You Through Each Step to Success

Complete Visibility Across Sites and Vendor Chains• Audit• Benchmark• Remediate

1 32AWARENESS OPTIMIZATION MANAGEMENT

Data Control and Vendor Management• Establish an MCM Strategy• Encourage culture of data

governance• Institute processes and

standardized vendor vetting• Create alignment between

stakeholders

Vendor and Performance Monitoring• Maximize digital ROI• Assess risk of new 3rd

parties• Coordinate technology

investments

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How is Ghostery’s Comprehensive Data Sourced?

REAL USER DATA - CONSUMER EXTENSION:Millions of opted-in users

VENDOR DATABASE:Largest catalog of vendors and tags

SCANNER DATAPROXY TARGETED:

High speed & accuracy scanner

ANALYTICS AUDITING ALERTING MONITORING

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DATA SOURCES

MCM DATA USAGE

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Inside MCM: Data Governance Report and Trackermap

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Let’s Cure Some Common Ailments

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● I want to know what tags and cookies I have on my site?

● I want to know where a specific tag / cookie is on my site?

● There’s a tag in the reports which I don’t recognise, what do I do?

● I have LSOs on my site – how do I remove them?

● I work in Italy or France – how can I use this data to my advantage?

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Some Important Industry Data To Think About

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• Every 100ms of latency costs up to 1% of revenue. *1

• 46% of online shoppers cite checkout speed as the #1 factor in determining whether they will return to a site. *2

• Estimated cost of mixed content warnings on the top 100 internet retailers is $310M per annum. *3

• 80% of the digital vendors on a brand’s site are placed there indirectly. *4 • 47% of consumers expect a page to load in 2 seconds or less. *5

*1 Amazon internal study 2013*2 Radware internal study 2014*3 Ponemon & Ghostery Mixed Content Warnings Study – April 2015*4 Ghostery research*5 Akamai survey 2009

AT&TJune 2015QUESTIONS?