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Getting your first 10,000 users - thoughts and ideas from our experience with Frenzoo.com
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About usVirtual World - Download Frenzoo – Web Based
• Easy & simple• Play anywhere• Can distribute
You made it beyond family & friends
Enough to get accurate metrics & feedback
Can do A/B testing and iterate faster
First network effect & community
So, why 10,000?
Amazing product at launch
Tell a few friends
…few days later…
10,000 users!
Ideal world
Assume a 33% conversion rate
How to drive 30,000 visitors to your site/app?
1/ SEO and organic search2/ Press coverage3/ Paid acquisition4/ Word of mouth, user viral
Real World
Research your keywords & competition
Check total search volume (eg Google Adwords tool)
Develop “share worthy” content & links
Start in advance of launch eg- expert blog
Do you have the time?
1/ SEO and Organic Search
Tech Crunch!?!
Dangerous – are you ready for that traffic?
Is that traffic relevant to you?
Is effort worth it?
Pros – great kickstart when you’re ready, great for SEO
Note - Smallers bloggers can be early adopters, give great feedback
2/ Press Coverage
Test keywords and call to action
Excellent way to research market & get users
Efficient use of time
Targeted traffic, validate your app is useful
Can start cheap eg 0.5 HKD a click (long tail)
3/ Paid Acquisition
What is it that will entice users to share? eg
Dropbox – extra spaceFrenzoo – extra coins to buy thingsFarmville – more neighbours to help you
Or… awesome factor? Brand? Eg- Airbnb.com
Be aware – usually people don’t actively share
Being on FB/distribution platform makes it easier
4/ Word of Mouth / Viral
How they got to the site?
What they are expecting? (entry poll)
What was their behaviour on the site? (metrics, real time tracking, a/b test)
Why are they leaving? (exit poll)
Final note Once they are on your site, gather all you can
We’re hiring
-Web programmer-Database programmer-UI designer
Go for it!
Thanks!
