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GETTING UP TO SPEED WITH SEO
#SMDAYSFL Twitter: @blancastella Instagram: @micaminar
IBM Watson - Cognitive Computing
http://www.ibm.com/smarterplanet/us/en/ibmwatson/what-is-watson.html
Can An UNLINKED Brand
Mention Count As A link?
searchenginewatch.com/sew/opinion/2412546/why-i-shall-
no-longer-use-the-term-link-building
Google Knowledge Graph
In psychology and cognitive science, a schema
(plural schemata orschemas) describes an
organized pattern of thought or behavior that
organizes categories of information and the
relationships among them.
I
Rich Snippets
https://adwords.google.com/KeywordPlanner
SEO- Keyword Ideas
Free Tools
https://adwords.google.com/KeywordPlanner
Google Keyword Planner
Keyword Eye
http://www.keywordeye.com/basic/
Wordstream.com
Latent Semantic Indexing (LSI) -
Lsigraph.com
Click to add text
Titles & Meta Description
WordPress SEO by Yoast
SMO- Social Media Optimization
Social Metrics Pro Plugin
Google Business
Also Known As
Google Plus Local
Google.com/Business
7 Pack For Google Plus Local
This is OFF SITE Views
Different from Website views
Verified Google Business Listing
Rinse & Repeat
• Yelp• Foursquare• Yellow Pages• Super Pages• Yahoo Local• Angies List• And many more....
Don't Snooze on The N.A.P.
• Name
• Address
• Phone Number
Google Analytics (Website
Google Webmaster
Tools
Google Insights
Analyze Traffic Results
Google Webmaster Tools
Video Optimization
• YouTube Is owned by Google• Second Largest Search Engine• Bounce rate decreases when embedded on website
• Video views
http://skinandhairdoc.co
m/hair-
conditions/folliculitis-
treatment/2791/
You Tube Video Manager
• Tags • YouTube Suggested Tags• Location• Custom Thumbnail• Link to Website• Keyword in Title & description
