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Getting the Most Out of Your
Website
IOLTA Workshops
August 2, 2012
Your Presenter
Frederick L. Faulkner IV
– Fred Faulkner is the Principal at AIE Digital,
LLC, a digital marketing and web consultancy
focusing on associations and small to mid-
sized businesses.
– Spent 10 years at the American Bar
Association in various web-related roles
including Webmaster and starting the now
Digital Marketing department.
Our Time Today
• Today’s Challenges
• Managing and Meeting Today’s
Expectations
• How We Get There
What are some of the
challenges with your
website?
TODAY’S CHALLENGES
#1 on
– Rich Miner
Partner, Google Ventures
Co-Founder, Android
Smartphones are reinventing
the connection between
companies and their
customers.
Smartphones
Tablets
Social MediaPay Per Click
SEO
SEM
Apps
Databases
Responsive Design
CMS
CRM
eCommerce
Analytics
ROI
Email Marketing
The Dirty Little Secrets
You Don’t Have the
RIGHT People
Managing Your
Website
Your Website is
Window into Your
Organization.
Photo via NicoPotgeiter
You Don’t
Understand the
Ecosystem
Visitors / Members
Website / Content
Search Engines
Websites & Blogs
Social Media
Email AdsOffline
MANAGING AND MEETING
TODAY’S EXPECTATIONS
What are some of
your expectations
today when you visit
a website?
Online Survey
Analytics
Call Center
HOW WE GET THERE
Strategy & Goals
Audience & Content Matching
– Brian Reich & Dan
Solomon, Authors of Media
Rules!
Understand why and how
your audience uses
technology and then start to
align your communication
efforts.
– Gail Goodman, President &
CEO, Constant Contact.
What makes content
engaging is relevancy. You
need to connect the contact
information with the content
information.
Design
Integrations
WebsiteCMS
Social Media
Email Marketing
Tools
AMS/CRM
eCommerce
Measure
Questions
