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Getting started with Google Analytics

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This is a brief introduction to Google Analytics, the free and popular solution for analyzing web traffic.

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Page 1: Getting started with Google Analytics

Getting started with Google Analytics

John LeMasneyLeMasney Consulting

lemasney.com

Page 2: Getting started with Google Analytics

Getting and installing the code

● Javascript, added to head tag of every page.● visit Admin, then tracking info ● Easy to implement with tools like WordPress● Relatively easy with PHP, etc. ● Can be more difficult with static HTML

Page 3: Getting started with Google Analytics

Measurables

● Visitors: geography, language,frequency, technology.

● Traffic Sources: referrers and keywords.● Content: Determine popular resources on

your site.● Goals: downloads, registrations and

purchases.

Page 4: Getting started with Google Analytics

Dashboard and customization

● Adjust the time range● Compare two metrics● Traffic: total, sources, and top keywords.● Goal tracking: sales, subscriptions,

downloads, comments● Visitor behavior: page views, bounce rate,

new vs. returning, and viewing times.

Page 5: Getting started with Google Analytics

Determining business outcomes and setting goals

● Landing pages● Feed subscriptions● Call back requests● Blog comments

Page 7: Getting started with Google Analytics

Reports and Alerts

● Changes in traffic (both positive and negative).

● Changes in goal conversion rates.● High bounce rate.

Page 8: Getting started with Google Analytics

Other engines for Analytics than GA

PinterestStumbleUponBit.lyFacebook PagesWordPressAWStatsGoogle History https://history.google.comFitbit