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This is a brief introduction to Google Analytics, the free and popular solution for analyzing web traffic.
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Getting started with Google Analytics
John LeMasneyLeMasney Consulting
lemasney.com
Getting and installing the code
● Javascript, added to head tag of every page.● visit Admin, then tracking info ● Easy to implement with tools like WordPress● Relatively easy with PHP, etc. ● Can be more difficult with static HTML
Measurables
● Visitors: geography, language,frequency, technology.
● Traffic Sources: referrers and keywords.● Content: Determine popular resources on
your site.● Goals: downloads, registrations and
purchases.
Dashboard and customization
● Adjust the time range● Compare two metrics● Traffic: total, sources, and top keywords.● Goal tracking: sales, subscriptions,
downloads, comments● Visitor behavior: page views, bounce rate,
new vs. returning, and viewing times.
Determining business outcomes and setting goals
● Landing pages● Feed subscriptions● Call back requests● Blog comments
Tracking very specific goals
URL tagging tool
https://support.google.com/analytics/answer/1033867?hl=en&ref_topic=1032998
Reports and Alerts
● Changes in traffic (both positive and negative).
● Changes in goal conversion rates.● High bounce rate.
Other engines for Analytics than GA
PinterestStumbleUponBit.lyFacebook PagesWordPressAWStatsGoogle History https://history.google.comFitbit
Resources
http://www.toprankblog.com/2012/10/google-analytics-guide/http://mashable.com/2011/05/23/how-to-use-google-analytics/http://www.youtube.com/watch?v=l9joLoZOjK4http://www.google.com/analytics/iq.html