Upload
linkedin
View
1.700
Download
2
Embed Size (px)
Citation preview
Getting Started with
Content Marketing on LinkedIn
Content Is
Our Core 6x More Engagement
with Content vs. Jobs
Get started with content
marketing on LinkedIn by
using our platform to:
Target Publish Extend
TARGET Target with accuracy to reach a
high-quality audience
Our rich member data allows you to target exactly who you want to reach
And we offer tools
to help you
understand the
content they seek...
but your content
must match their
needs and interests
On LinkedIn, our members are thinking
about how to achieve their ambitions and
grow their professional brand
We call this
The Professional Mindset
As an result,
LinkedIn members are highly
receptive to advertising, content,
and other brand experiences
Understand your target audiences needs and interests:
Take Time To Listen follow influencers, channels and groups
that your buyers are engaged in
READY? Jump in
PUBLISH Publish with a purpose in a
professional context
1 Bring your content
directly to your
audience
Sponsored Updates Have your content appear in the LinkedIn feed, driving sharing
through the network and reaching our members across devices.
learn more at: http://lnkd.in/SponsoredUpdates
Content Ads Distribute rich media assets in standard formats to audiences in a
professional mindset.
2 Build an audience
by utilising LinkedIn
Content Hubs
Company Pages Showcase your organisation’s most important content and ideas,
as well as your products and services.
SlideShare Channels Drive the awareness and sharing of your presentations, white
papers, and video content with SlideShare.
Groups Build interactive communities by showcasing thought leadership,
engaging customers and prospects, and gaining feedback and insights
For your Content Hubs, remember to…
Customise your environment
Upload the best content
Assign admins
EXTEND Extend engagement on LinkedIn
Your content
is a conversation,
not a billboard. To ensure your target audience shares it with
their networks, make sure your content is…
The content marketing
sweet spot
Valuable
to share
Snackable:
Quick to
consume
Consider enhancing
your content
marketing by
including Sponsored
Inmail and Display
REMEMBER, content marketing
is all about…
The Conversation
Inform
Listen
Inspire
Ask questions
It’s that
simple
Getting Started with
Content Marketing on LinkedIn
Learn more at http://lnkd.in/ContentMarketing