Forest
Have your first customerbeforeyou write your
first line of code
Silvia PfeifferVquence Pty Ltd
Startup BarCampSydney, 21st Nov 2009
Technology rocks, right?
Any great piece of technology certainly will become a success,
right?
Wrong!
Actually,most technologyis a failure
* every technology that is developed needs multiple iterations
and extensions before it becomes really useful on a commercial
scale
* most technology that is started will only end up as input to
another, more market-informed set of technologies
* most products that are developed towards a user need rely on
many generations of previous technology failures to be created
But it workedin the US -Why doesn't itsell here?
* markets and customer needs are different in different
countries
* using overseas success of a product as an indicator for
choosing to develop a similar technology in AU is bound to fail
because AU needs more integrated service offerings and has less of
an appetite for cool new tech
But getting acustomeris hard!
* you don't have to get a paying customer, just somebody who has
a pain point and is willing to solve it with you, to be your guinea
pig
* if you cannot find a friend who is willing to be your first
unpaid customer, maybe you are developing/considering the wrong
technology or are at minimum years ahead of the market
My next startupwill be different
[email protected]
